I create the unexpected.As a Creative Director, my mission is to disrupt the ordinary. With 25 years of agency and in-house experience, I’ve led talented teams across social, digital, film, print, experiential and everything in between, shaping campaigns and content that make people stop, think, and feel.Whether it's crafting digital-first experiences, developing cutting-edge content strategies, creating thumb-stopping social or breathing new life into traditional B2C and B2B communications, I turn ideas into work that gets noticed - and remembered.My leadership style is about empowering talent - pushing teams to go further, take risks, and make waves.I’m passionate about nurturing the next generation of creators, fostering a culture where innovation thrives, and bold ideas are celebrated.The result?Work that works, brands that cut through and businesses that grow.My career is built on a simple belief: stories have power.And I know how to tell them - loudly, clearly, and across every medium that matters.If your brand is ready to challenge convention and spark conversation, let’s connect.I’m always looking for partners in creative disruption.Current role:Proud to lead the creative and design teams at Keel over the past 2 years - building upon existing client relations, growing the business (4 new client wins and counting) and helping create a more positive agency experience through the Culture Committee.Expertise:Creative Disruption | Brand Storytelling | Film & Content Production | Social-First Campaigns | Digital Experience Design | B2B & B2C Impact | Bold Team Leadership | Creative Mentorship | Integrated Brand Strategies | Idea Execution