As a Senior Content Marketing Manager, I wear many hats (and sometimes juggle them). From shaping brand narratives to creating content strategies that guide the buyer’s journey, I make sure every word, design, and asset aligns with our goals and resonates with our audience.As a Senior Content Marketing Manager, I lead with curiosity and creativity to craft content strategies that drive results and resonate with audiences. Balancing strategic thinking with a deep understanding of storytelling, I shape brand narratives and guide content development in close collaboration with cross-functional teams, creative agencies, demand generation experts, and key stakeholders to transform big ideas into impactful campaigns.

As a strategic leader within Bright Horizons, I am deeply committed to enhancing the growth and retention of our customer base through customer-centric and innovative solutions marketing, such as:• Spearheading the value proposition of child care services, aligning with the core needs of our customers to bolster our customer-facing teams’ effectiveness.• Working in concert with senior leadership to align marketing initiatives with the company’s strategic business-to-business growth goals.• Utilizing a deep understanding of HR trends and their impact on large organizations to craft compelling narratives that underscore the importance of child care and family support services.• Bridging marketplace insights with bespoke marketing strategies to support sales efforts in client acquisition and retention.• Leading the creation of engaging content, both narrative and visual, that communicates the distinct advantages of Bright Horizons’ services.• Collaborating with Client Services, Growth Enablement, and Marketing teams to ensure a cohesive brand story that resonates across all customer touch points.

• Managed a 9-person team in content planning to cultivate brand concepts, positioning, and targeted messaging for multi-channel campaigns.• Introduced robust content, demand gen, and event marketing production system, resulting in $4 million in opportunities.• Produced over 100+ pieces of sales enablement, brand marketing, and integrated organic content marketing to increase leads and sales.• Achieved a 417% surge in engaged website sessions, boosted engagement rates by 40%, and 732% YoY increase in web conversions.• Converted stagnant social media accounts to over 10K organic social followers, resulting in a 35% increase in organic sign-ups.

• Directed a 4-person team to provide SEO optimizations to 130+ programs. Achieved a 30% traffic increase in low-performance program pages,generating $5 million in revenue pipeline.• Collaborated with the president's office and team to develop a 90-day net new norm launch strategy to accelerate production.• Recorded boost in enrollment interest and conversions, surpassed four-year enrollment revenue projection of $25M across programs by 2027.• Led the go-to-market launches of more than 15 new degrees and certificate programs across diverse disciplines.

• Managed a 6-person, award-winning editorial team to deliver informative, persona-driven, branded fintech content.• Identified new audience segments for acquisition, integrated social listening into all content strategies, and software engineering based on personas, including specialized content for Black Americans, Green Card holders, women, and first-time homebuyers.• Boosted site traffic to partner sites by 495% through data-driven analysis, strategic recommendations, and optimized status updates.

• Promoted to senior copywriter based on content leadership, client relationships, and brand strategy expertise.• Directed target audience brand marketing discovery campaign for Washington State University's (WSU) online MBA program resulting in an80% increase in leads and a 20% increase in conversions.• Stepped in as Content Manager and led the naming and branding of Pearson Pathways - a flagship business line.• Created a writing improvement course that scaled to the 300-person creative department.• Created and led a Diversity, Equality, Inclusion, and Accessibility task force that set content guidelines reflecting global content brand standards.

• Collaborated with multi-functional teams to conceptualize original and compelling content for digital and print ad campaigns for over 12 universities and internal departments. • Identified as lead writer and quickly promoted to senior copywriter.

• Created keyword-rich content assets for a network of 20+ events, managed editorial calendar, and built a team of 6 additional staff writers.• Ghostwrote high-quality books, email campaigns, webinars, blog posts, and marketing materials for various high-profile clients ranging from professional athletes to Fortune 500 CEOs, producing a net of $1 million in sales.• Led the transition of content from SUCCESS Magazine to Forbes.com, which offered more exposure and increased brand awareness, and increased our mailing list by over 400+ subscribers.

• Developed and wrote 50+ issues of Around the Campus, a digital magazine read by more than 10k monthly readers, to promote events, faculty, and student leaders.• Hosted 15+ workshops and communications trainings for educators with upwards of 100 attendees per session.• Writer of more than 35 press releases and directly influenced our content visibility through media pitching and story placements.

• I served as a managing editor, coach, and creative writing guru to emerging authors.• Provided regular feedback, coaching, brand, and editorial strategy to 30+ emerging authors and creatives.• Provided thought-leadership presentations on self-editing and creative writing, generating ticket sales, increased sign-ups, and book revenue.