Lee Foster Email & Phone Number

York, Gb

York, Gb

York, England, United Kingdom

Hebden Bridge, England, United Kingdom

• Lead the end-to-end delivery of CRM, Social Media, Affiliate program, and agency-managed PPC & Paid Social Media strategies to achieve agreed KPI targets.• Manage the overall marketing function, ensuring alignment with business objectives and KPIs.• Monitor the performance of all marketing channels against KPIs, providing insights and analysis to the Senior Management team. Take proactive actions to meet targets and capitalise on new business opportunities.• Develop and implement… Show more • Lead the end-to-end delivery of CRM, Social Media, Affiliate program, and agency-managed PPC & Paid Social Media strategies to achieve agreed KPI targets.• Manage the overall marketing function, ensuring alignment with business objectives and KPIs.• Monitor the performance of all marketing channels against KPIs, providing insights and analysis to the Senior Management team. Take proactive actions to meet targets and capitalise on new business opportunities.• Develop and implement comprehensive digital marketing strategies to enhance brand awareness, engage existing audiences, and attract new ones.• Monitor and analyse website performance metrics such as traffic, conversions, and revenue generated. Identify optimisation opportunities and provide regular reports and recommendations.• Collaborate with external agencies and consultants responsible for PPC & Paid Social media optimisation to ensure alignment with agreed KPIs and maximise performance. Show less

Hebden Bridge, England, United Kingdom

• Managing end-to-end delivery of email campaigns, including planning, building, testing, and launch, to consistently achieve KPI targets.• Developing innovative strategies and identified new customer touchpoints across various departments to enhance overall marketing efforts.• Leveraging relational data to create targeted segments and personalise campaigns, optimising customer engagement and response rates.• Utilising reporting data and conducted A/B testing to continuously… Show more • Managing end-to-end delivery of email campaigns, including planning, building, testing, and launch, to consistently achieve KPI targets.• Developing innovative strategies and identified new customer touchpoints across various departments to enhance overall marketing efforts.• Leveraging relational data to create targeted segments and personalise campaigns, optimising customer engagement and response rates.• Utilising reporting data and conducted A/B testing to continuously maximise campaign effectiveness and ROI.• Implementing automated journeys to efficiently scale campaigns and enhance customer experiences.• Reviewing and refining customer journeys, improving communication methods and enhancing customer satisfaction.• Ensuring all email communications aligned with brand guidelines and retail calendar, maintaining brand consistency and coherence.• Providing regular insights and analysis on campaign performance to contribute to the strategic direction of the email team.• Collaborating with the Creative team to identify impactful messaging for targeted customers and provided feedback on effectiveness.• Streamlining data entry points, segmented customer data, and implemented targeted campaigns and customer flows for enhanced personalisation and engagement. Show less

York, England, United Kingdom

• Successfully executed comprehensive B2C and B2B marketing strategies for multiple nationwide estate agents and financial service businesses, driving brand awareness and customer engagement.• Skilfully managed and optimised social media campaigns across various brands, effectively reaching target audiences and fostering meaningful connections.• Produced engaging content for diverse platforms, including social media, physical displays, and customer-facing materials, leveraging… Show more • Successfully executed comprehensive B2C and B2B marketing strategies for multiple nationwide estate agents and financial service businesses, driving brand awareness and customer engagement.• Skilfully managed and optimised social media campaigns across various brands, effectively reaching target audiences and fostering meaningful connections.• Produced engaging content for diverse platforms, including social media, physical displays, and customer-facing materials, leveraging captivating visuals and compelling video content.• Conducted in-depth ROI analysis on platforms such as Google reviews, Trustpilot, and social media, providing valuable insights to refine marketing efforts and maximise customer satisfaction.• Proactively supported branches with unique ad-hoc requests on a daily basis, demonstrating strong problem-solving skills and a flexible approach.• Facilitated the distribution of new marketing materials across different areas of the business and delivered training on new platforms, ensuring seamless adoption and empowering teams to achieve their marketing objectives. Show less

Manchester, United Kingdom

• Executed impactful B2C marketing initiatives within the dynamic gambling industry, driving brand awareness and customer engagement.• Strategically planned, developed, and scheduled campaign strategies across various brands, optimising marketing efforts for maximum impact.• Conducted comprehensive audits and analysed communication campaigns for multiple brands, leveraging advanced software tools like Google Analytics to extract valuable insights.• Collaborated closely with… Show more • Executed impactful B2C marketing initiatives within the dynamic gambling industry, driving brand awareness and customer engagement.• Strategically planned, developed, and scheduled campaign strategies across various brands, optimising marketing efforts for maximum impact.• Conducted comprehensive audits and analysed communication campaigns for multiple brands, leveraging advanced software tools like Google Analytics to extract valuable insights.• Collaborated closely with cross-functional teams to generate fresh promotional material for multiple brands, contributing to enhanced brand positioning and customer acquisition.• Utilised HTML skills to create captivating and personalised email templates from scratch for multiple brands, delivering compelling and visually appealing marketing campaigns. Show less

United Kingdom

• Assisted in the development of an innovative attendance monitoring system adopted university-wide at York St. John University.• Proactively addressed user feedback and swiftly implemented enhancements to ensure optimal system performance and user satisfaction.• Led the creation of new modules for learner analytics, enabling data-driven decision-making.

York, United Kingdom

• Conducted thorough analysis of student placement and grade data, providing valuable insights to inform strategic decisions.• Employed advanced analytical techniques to derive meaningful insights from survey data, enabling evidence-based decision-making.• Leveraged data connections to identify key areas for improvement in the Primary Education course, contributing to its continuous enhancement.

York, England, United Kingdom

• Collaborated closely with a dynamic sales team, surpassing weekly and monthly targets consistently.• Engaged with a diverse clientele, fostering strong customer relationships on a daily basis.• Promoting and selling a comprehensive range of products, including smartphones, contract plans, insurance options, and accessories.

Msc, International Marketing, Merit

- Digital Marketing - Consumer Behaviour - Brand Management - Research into Contemporary Business Issues - Marketing Communications.

Bsc(Hons), Computer Science, 2:1

- Web Development - The Internet of Things - Java Programming - Database Design - Mobile App Development - Human-Computer Interaction.