Vice President Of Marketing
CurrentPrimary focus on maximizing revenue from direct reservations through branded websites and hotel front desks. Led the brandwide conversion to new PMS platform for all Vagabond Inn hotels and independent managed properties. Setup and optimized direct connections with distribution channels, rate delivery, booking engine, and property configurations. Expanded company role to include franchise operations, cultivating franchisee relationships and negotiating franchise agreements, extensions, terminations. • Led rebranding, pre-opening strategy, website launch and marketing strategy for independent boutique hotels: Sea Sprite Hotel, Sea Harbor Hotel, Vagabond Motor Hotel• 25% gross revenue growth for Vagabond Inn portfolio• 10% conversion rate growth using nudge/intent messaging• Built campaigns using search, lead time, conversion data• Negotiated and executed franchise agreement extensions• Branding and marketing strategy for new hotel projects• Collected over $600,000 in past due franchise fees• Implemented new property management system• Analyzed channel distribution and costs to optimize CPA