Lee Leckey Email & Phone Number

Emmaus, Pa, Us

Coopersburg, Pennsylvania, United States

Design of brochures, case studies, email, flyers, magazine ads & advertorials, powerpoint, sell sheets, social media graphics, tradeshow booth design, and web graphics.

Emmaus

Past and present clients: Blue Root Media (GrowMagazine), National Association of Colleges and Employers (NACE), and Financial Operations Networks.

Emmaus, Pa

Prevention Magazine’s print version and marketing had already been elevated to a new level. I was brought to this role to enhance the website to match the new brand identity–beautiful and clean–to ensure an optimal user experience. We needed to drive traffic to the site from social media so I designed captivating on-brand posts that generated stellar results. Additionally, I designed Eatclean.com, a new website for Rodale. Key Contributions▷ Site Design: Designed Eatclean.com site - Fresh, timely designs were laid upon an elegant architecture, powered by the latest version of Drupal.▷ Social Media Posts: Designed 1,000+ on-brand social media posts for Prevention magazine. Doubled traffic to the site over my tenure (50 million page views; 8.5 million uniques).▷ Imagery: Ensured Prevention.com’s visual imagery was in line with company branding policy graphics, buttons, advertising centers. Powered by the latest version of Drupal.▷ Photo Editing: Web-ready photo preparation including cropping, editing, collages, for all Prevention.com and Eatclean.com editorial.

Emmaus, Pa

I joined full time in 2005 to help launch the Women’s Health website in a CMS with the goal of ensuring a great user experience on both the front and back ends. There were three people, including me, in the department when I joined. The site grew (55 million pages views, 12 million uniques) and the team increased to 8-10 people by the time I was promoted Prevention. Key Contributions▷ Branding: Developed and maintained consistent brand for the Women’s Health website, provided guidance, leadership and day-to-day management of production. ▷ Content Management: Launched Women’s Health site in CMS in 2005. Oversaw production, organized files, uploaded content, ensured photo rights between print and web. ▷ Production: Executed deployment calendar for daily updates of site content, site promotions, and site partners initiatives. Assisted in all event launches and ensured all deliverables were met and on time.▷ Strategy: Collaborated closely with Executive Director of Creative Development, Editorial Director, editorial team, sales, developers, graphic designers and other stakeholders to execute initiatives.▷ Photo Editing: I was the photo editor responsible for selecting, editing, positioning and publishing photos to accompany all online editorial for most of my time in this role. (I’m a real stickler for photo rights and am super-knowledgeable about stock agencies.) Also acted as photographer when needed.

Emmaus, Pa

Web: Created websites, banners, interactive web pages, tools, sites, graphics, products and templates, and forms, for Men's Health, Runner's World, Women's Health, Bicycling, Orangic Style, and Organic Gardening magazines and Rodale book sites. Print: Created strong direct-mail marketing designs for Organic Style and Organic Gardening magazines as well as Organic Living books which included bind-in and blow-in cards, double postcards, buckslips, new package formats, RSVPs, and brochures.Website Manager OrganicStyle.com and OrganicGardening.com: Managed all web content including text, video, social media, and images into a coherent style that is on brand. Worked with marketing managers, technical staff, and vendors to execute initiatives. Executed calendar for daily updates to site content and promotions.