Co-Founder And Managing Partner
CurrentCoherency is a marketing insights and strategy agency. We use breakthrough research techniques to decipher the “emotional logic” that drives consumer behavior. In other words, how the heart rules the head and controls the purse strings. We offer a full suite of qualitative and quantitative tools to help you solve real business challenges. Our research is grounded in the principle that emotion is at the heart of consumer behavior. That’s why we developed LoveQuotient®, the first tool of its kind that quantifies how much consumers love brands.I have successfully led over 300 client engagements since joining the firm in 2008. I am responsible for strategic consulting, study design, analysis, and reporting, and have consulted in 16 countries. I have also moderated over 1600 focus groups for clients in financial services, tech, CPG, healthcare, entertainment, retail, energy, and business services. I am very proud of the work we have done with some of the world's most successful organizations, some of which can be found at http://coherency.com/clients
