Mike Ripka Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

As the Executive Vice President of Insights, my primary responsibility is to conduct Helm’s proprietary quantitative marketing research studies to evaluate companies sustainability and ESG perceptions within the marketplace among consumers of the category.This involves utilizing our comprehensive approach to evaluate the performance of both companies and.

Austin, Texas Area

• Heart of the Sun is an insights driven advertising agency. As Head of Insights for HOTS, I provided cutting-edge quantitative and qualitative marketing research and valuable insights to our clients by segmenting the.
• Established effective "agency activation playbooks" that align messaging strategies, creative development, high-potential customer targeting (segmentation), and brand strategies through advertising agency division.
• Ensured exceptional service delivery and customer satisfaction while managing client relationships with top-tier brands, including Omaha Steaks, Tecovas, Puracy, RVCA, Ozarka and Texas MonthlyMethodologies: Tracking.

In my position as Senior Advisor at Quadrant StrategiesMajor Responsibilities: I provided top-level advisory services for key clients with the objective of meeting and exceeding clients’ needs. I conducted in-depth research and analysis to develop insights and inform data-driven solutions for clients. I created and managed client relationships, while.

Austin, Texas Area

• As a leader in BSG's corporate research division, I played a pivotal role in revolutionizing the department's approach to attracting new corporate clients. Drawing on my extensive industry knowledge and expertise, I.
• Ensured higher win rate by developing and implementing the streamlined and upgraded proposal process.
• Contributed to the leadership team and drove revenue growth to achieve BSG's earn-out goals.
• Managed high-profile clients such as UBER, Panera Bread, and Weight Watchers.Methodologies: Tracking, Political, Messaging, Crisis Managements, Ad Hoc

Austin, Texas Area

• As the head of the quantitative marketing research department and a key member of the leadership team, I played a critical role in developing and implementing a comprehensive strategy for the HumanQuant department that.
• Increased quantitative marketing research revenue from $300,000 to $6.8M in 2 and a half years by starting a quantitative department and developing and launching highly successful segmentation, tracking, copy testing.
• Developed a high-performing team of 12 research professionals and introducing cutting-edge research technology tools to expand Greenberg's offerings.
• Served as a dedicated client lead and provided support to other client leads while heading the quantitative department.
• Impressed high-profile clients such as Chipotle, PlayStation, esurance, Indeed.com, Visa, MSFT, Dell, and Intel with exceptional service and results.Methodologies: Tracking, Copy Testing, Segmentation, Ethnographies.

Greater Chicago Area

• Responsible for leading the research group. Key accomplishments:
• Member of the Leadership Team.
• Managed research staff across 2 offices.Methodologies: 3D technology coupled with A/B surveys

Austin, TX

• As a Senior Vice President, I provided critical leadership and guidance to a team of 35 employees across multiple offices in three countries on the Dell account. Through my mentorship and strategic direction, I was.
• Launched and lead the Austin office while leading cross-functional staff.
• Derived strategic activation for Dell account across 16 countries by launching and managing the Austin PSB office, while collaborating with five global PSB offices.
• Increased annual revenue from $4M to $8.5M.
• Accomplished targeted goals by innovating and launching two products, including Copy Test and Campaign Impact.
• Spearheaded and delivered end-to-end go-to-market program for Dell.Methodologies: Tracking, Copy Testing, Segmentation, Messaging, Brand Architecture, Campaign Impact, Conjoint, Discrete Choice Modeling, Ad Hoc

• Spearhead marketing strategy development and execution for special events and charitable activities, performing comprehensive budget projection and administration to maximize marketing dollar effectiveness. Partner.
• Utilize extensive knowledge of digital advertising to create advertising and generate event awareness with no marketing budget, leveraging an array of online methods and techniques to drive participation in events.
• Establish partnerships with corporations to provide services within Wellness programs designed to lower group insurance premiums.
• Work with charities to raise funds via marathon events

• Created a new team (Futures Group) at Kantar researching digital advertising research products related to gaming, online video, mobile media, and consumer-controlled video (C-TV), such as Mobile AdIndex and Gaming.
• Became the go-to expert for all digital advertising and C-TV.
• Prominent clients included ABC, CBS, FOX, AdMob, UbiSoft, MAGNA Group, GroupM, Mediaedge, and ThirdScreen Media.
• Invited to participate as a guest speaker at iMedia, ARF, 212 NYC and Digital Hollywood conferences.
• Leveraged vendor relations and mobile ad serving technology to develop new products (Mobile Ad Index, Gaming initiatives, C-TV) otherwise unable to be developed via Millward Brown.

• Handpicked to lead the integration activities for the acquisition of Dynamic Logic, liaising with CEOs across both organizations to develop comprehensive transition and P&L management strategies and tactics, product.
• Pioneered the first cross-company product, DigitalLink (now LinkSelect).
• Achieved full product suite integration within the first year.
• Spearheaded integration of Interactive methods into traditional tracking research.

• Earned two promotions following highly successful tenures directing client service groups, leading two separate business units, 17 direct reports, and corresponding revenues in Texas and New York. Leading the.
• Pioneered Kantar’s first Cross Media initiatives and developed methodologies for the first three versions.
• Worked with teams across Austin and New York with two P&L responsibilities.
• Prominent clients included AOL, MSN, Microsoft, ESPN, XM Radio, IBM, Zales, Visa, and Online Publishers Association, developing digital service clients into full-service accounts.
• Invited to participate as a guest speaker at OPA and Real Networks conferences.

• Participated in initial launch of interactive advertising service, managing staff of 20 engaged in B2B and B2C client services, programming, and data processing. Provided the comprehensive range of client interactive.
• Managed the San Francisco office for final four months during office closing.
• Developed the CampaignImpact product to effectively understand campaign implications rather than individual banner implications using the first frequency tracking research
• Clients included MSN, AOL, ESPN, Ogilvy, Alibris, CNET, Kimberley Clarke, Ziff Davis, and Yahoo.
• Invited to participate as a guest speaker at Online Publisher’s Association and Real Networks conferences.

• Led $1.5M in B2C marketing and advertising activities for high-profile clients such as Maxwell House, General Foods International Coffee, Merck, and Ferrero Rocher.
• Utilized Tracking, Copy Testing and Brand Loyalty methodologies to consult directly with the clients to better their advertising efforts.

Master Of Business Administration (Mba), Marketing, International Business

Activities and Societies: Completed International Management program with Thunderbird School of Management, Archamp, France

Bachelor Of Science In Business Administration (Bsba, Marketing, Advertising