• Provide technical expertise using Adobe Marketing cloud tools - Adobe Campaign, Adobe Target, Adobe Analytics, Adobe Launch and Adobe Experience Manager for software applications.• Design, codes, tests and implements programs, develops system documentation according to SAFe Agile principles and industry standards.• Provide programming and technical expertise using Java, HTML, CSS, JavaScript and SQL to ensure business solutions (applications) function according to business and technical requirements. Prepare and deliver technical documentation as required.• Troubleshooting/research technical issues with Adobe cloud instance and responsible for management of open incidents.• Build, execute and deliver accurate audience data for the assigned campaigns using the marketing automation tool i.e., Adobe Campaign.• Deliver against the website optimization and customized experience strategies across the website and other touch points using Adobe Target.• Configure, administer, and operate Adobe Target to build Multi-channel campaigns.• Debug, troubleshoot, and fix the configuration and integration issues.• Partner with the analytics teams on measurement across customized site experiences.• Participate in the development of functional requirements and design specifications as appropriate.• Ensure that all code/technical configurations and other work products are thoroughly unit-tested prior to delivery. • Participate in system/integration testing as appropriate. Perform code reviews and other QA steps as requested.• Proactively identify and communicate potential problems and issues to project team members/leaders. Proactively identify alternatives and recommend/implement solutions as appropriate.• Ensure accurate project status and work estimates (ETCs) are always reported /communicated to project leaders/managers in a timely fashion.

• Involved in complete SDLC - Requirement Analysis, Development, Testing and Deployment till Production.• Provided technical expertise using Adobe campaign classic, SQL, and Java technology for CRM applications.• Meet with the Stakeholders to gather detailed requirements and Use cases.• Extended and created new data Schemas on basis of requirements in Adobe Campaign classic.• Created Input forms and Navigation hierarchies linking the data schemas in ACM.• Created Technical workflows that supports the Enterprise marketing architecture.• Created Real-time welcome Campaigns and targeting workflows for all Brands.• Created Batch Campaigns and campaign workflows for customized scheduled marketing campaigns.• Created various workflow and campaign templates for BAU campaigns.• Used SOAP API to interact and capture the Recipient behavior across different systems.• Created campaigns with integrating Coupons and Serialized coupons Using “Adobe campaign – Offers”.• Created ETL workflows for load process of data and merge with the Adobe campaign schemas.• Designed and developed customized automation ETL tool for reading, processing, and creating guest behavior traits using Pl/sql, dynamic sql, java scripting, CA workload automation (Espresso), Oracle database.• Created guest behavior traits based upon Order types, item PLU’s, Personas, Amount spent etc. and Onboarded the Guest Traits and signals for data readiness in Adobe Audience Manager.• Developed application using Spring MVC and Hibernate components wired together by Spring Framework and setting up application server deployment environments.• Developed Core Java application classes (config, main, interfaces), I/O mappers and processor classes. Created JPA entity and repository classes.• Created Native Queries to perform DDL/DML operation on the entities with Hibernate and JPA.• Performed Unit Test and End to End Testing.• Coordinated with the QA team for Quality Analysis. Fixed bugs during QA.

• Involved in the process Design, Coding and Testing phases of the software development cycle. • Designed use-case, sequence, and class diagram (UML). • Implemented the web-based application using Spring Framework. • Used Spring MVC and Web Flow to bind web parameters to business logic. • Implemented ANT and Maven build tools to build jar and war files and deployed war files to target servers. • Implemented cross cutting concerns like business transactions, security, Logging, and monitoring mechanism using Spring AOP. • Maintained relationship between objects using Spring IOC. • Used JSP Tag Libraries (JSTL) to implement the logic inside the JSPs. • Extremely used plain JavaScript and jQuery, JavaScript Library to do the client-side validations. • Used AJAX to get the data from the server asynchronously by using JSON object. • Used JSP's HTML on front end, Servlets as Front Controllers and JavaScript for client-side validations • Created Web Services to exchange data of payment and Invoicing with Large Business Customers. • Designed the Front End using JSP, HTML, CSS, and Spring Tag Libraries • Developed SOAP/WSDL interface to exchange usage and billing information for third party carriers. • Configured struts tile and designed the JSP pages for the application. • Developed stored procedures to extract data from Oracle database. • Developed and maintained ANT Scripts for the build purposes on testing and production environments.