• leads and implements long-term brand strategy and recruitment marketing initiatives to increase brand awareness and enrollment growth• provides strategic direction for related marketing and digital-transformation processes• offers leadership surrounding the implementation and production of the university's magazine• collaborates with internal and external constituents to promote and strengthen the university's brand through a variety of events, activities, and forms of communication

• maintained and executed an ongoing, strategic news content plan for the school’s social media channels, website, and various print, digital, and multimedia publications• produced Mercersburg magazine from concept to completion twice each calendar year, while also serving as school’s chief news writer/editor• served as project lead for school's Department of Athletics• in 10+ years as editor of Mercersburg magazine, publication captured eight CASE District II Accolades Awards (publication had never previously won any CASE award)• built and enhanced relationships with faculty/staff, alumni, students, parents, and other constituents to continually promote and disseminate stories/news of the school with an eye toward garnering the interest/retention of prospective/current students and families and continued loyalty of alumni to their alma mater• authored and edited correspondence from school leadership, including the head of school, Board of Regents president, and others• served as school spokesperson as designated; worked with, pitched stories to, and coordinated interviews with local, regional, and national media; experienced as spokesperson in a number of “crisis” situations• monitored social/traditional media and other online outlets to strategically gauge coverage of/conversation surrounding Mercersburg• served as direct supervisor of two full-time employees and numerous freelance writers, photographers, and designers• managed several departmental budgetary lines• helped coordinate messaging, publicity, and media relations for Mercersburg’s $300+ million Daring to Lead Campaign• previous titles: editor/publications director (2006-2016), director of news and content (2016-2017), senior project lead (2017-2020)

• handled writing, editing, media relations, and other duties for school's marketing/communications office• served as chief editorial director for Guilford College Magazine• responsible for writing, editing, and planning content for website, publications (including newsletters, advertising copy, and other materials), and multimedia projects; pitching stories to media; and assisting with events

• handled and coordinated publicity for school’s 16 intercollegiate varsity sports (as a one-person office)• wrote and edited press releases and feature stories (for school’s official website, for dissemination to local, regional, and national media, and for assorted University publications); oversaw game management; traveled with teams; produced various publications; and supervised a staff of student workers• served on rebranding committee for school’s athletic logos/graphic identity• provided some color and play-by-play coverage of various sports on school’s radio network; served as public-address announcer for several different sports

• composed and edited content, wrote headlines and captions, helped design pages, and assembled multimedia packages for Nashville cityguide site on the Citysearch network; served as chief editor/producer for sports, movies, and visitor/tourist pages• served as pre-launch editor for Citysearch sites in Cleveland, Columbus, Detroit, Pittsburgh, and St. Louis; responsible for writing and maintaining content on site and helping coordinate and direct a network of freelancers from Nashville office

• provided daily coverage of NFL’s Tennessee Oilers/Titans for team’s official weekly newspaper• responsible for game coverage (home and away), columns, features, enterprise stories, interviews, breaking news, and daily updates for the paper’s websites – all on deadline• also covered high school, college, and professional sports for sister publication