- Manage national image and reputation for the company- Maintain positive relationships with different stakeholders- Align Corporate Social Responsibility (CSR) initiatives with UN’s Sustainable Development Goals - Lead the CSR committee in developing and implementing strategic initiatives and activities- Drive CSR campaigns and sponsorship programmes in collaboration with agencies and NGOs- Plan and organise corporate events to increase public awareness - Responsible for developing external and internal communication plans - Participate in discussions with senior management regarding communication strategies- Oversee the creation of marketing and communications collateral to ensure brand consistency - Coordinate with Investor Relations agency on awards, earnings releases and analyst briefings- Liaise with cross-functional teams to update website content on a regular basis

- Planned and implemented corporate and marketing communication strategies - Wrote, edited and translated press releases, speeches, letters, brochures and website content- Managed creative and media agencies in the development of advertising plans and assets- Coordinated with cross-functional teams to conduct media interviews, corporate social responsibility activities and sponsorship events- Liaised with different stakeholders to create marketing collaterals e.g. red packets, diaries, brochures, lift stickers, greeting cards and website bannersNoteworthy achievements include:- Launched a thematic campaign featuring real-life values "Trust, Legacy and Dedication" via multiple channels (newspaper, radio, YouTube, Meta) and generated 200 business leads - Organised blood donation day in collaboration with National Blood Centre to support Life Insurance Association of Malaysia's (LIAM) campaign and collected about 100 packs of blood- Developed, amended and proofread 15-20 trilingual brochures and buntings in one year- Negotiated with regular suppliers to provide complimentary diaries and red packets that were worth more than RM4,000- Generated over RM250,000 in PR Value from 18 news clippings as a result of effective follow-up pitches on a press release- Created 4 videos with mobile app in few hours to promote corporate diary and calendar during Full Movement Control Order (FMCO)

- Developed press releases, FAQs, fact sheets and annual reports - Managed media launches, press conferences, analyst briefings and stakeholder meetings- Oversaw process to improve internal business including budgets and timelines - Worked with Head of Corporate Affairs to provide media support for major projects- Liaised with Senior Management to create communication plan and respond in a crisis - Coordinated and created FAQs for investor meetings that involved C-level executives- Collaborated with Social Welfare Malaysia (JKM) to design Corporate Social Responsibility activitiesNoteworthy achievements include:- Launched global CSR campaign and collected more than 2,000 handprints which resulted in breaking Amway's Guinness World Records title for the largest collage of cut-out handprints- Instigated advertising campaign on a shoestring budget and generated over RM400,000 in PR Value - Generated new leads through a live panel discussion that involved entrepreneurs, media experts and public- Spearheaded a group of volunteers to facilitate corporate exhibition booth activities in weekend-long Expo that engaged approximately 20,000 participants.

- Planned advertising campaigns and promotional events for new products - Increased brand visibility via online presence and traditional print media - Developed journals, annual bulletins, product brochures and leaflets- Organised press conferences, beauty workshops and trade shows- Liaised with external copywriters and translators for marketing collateral- Coordinated company's annual dinner and team building events- Updated corporate website for brand awareness- Created informative and sales-generating Facebook posts- Initiated reward programs for exclusive dealers- Analysed market competitors and surveyed more than 200 targeted dealers

- Managed to retain big client by providing detailed news summary - Arranged interviews with key journalists for clients’ spokespeople- Coordinated press conferences and media outreach activities for clients- Wrote and edited press releases, articles, briefing docs and news reports- Pitched press releases to journalists and engaged more than 20 media in every media event- Responded to information requests from the media