Lee Wittschen Email & Phone Number

Atlanta, Ga, Us

Columbia, Md, Us

As one of the world’s largest agency companies, Merkle is a leading performance marketing agency to the Fortune 1000, and the fastest growing firm worldwide in the areas of CXM, search, and digital.• Lead marketing technology solutions delivery, encompassing solution development and ongoing operation across multiple industry verticals. Solutions include customer and prospect data solutions (Merkle and client managed environments), digital advertising clean rooms, Customer Data Platforms and analytic environments.• Direct multidisciplinary delivery team focused on operational excellence and client satisfaction. Foster an environment of accountability, creative problem solving and business value creation.• Lead the migration of clients from Merkle hosted environments to Merkle-managed and client-managed cloud (AWS/Google/Azure) environments as well as Identity product upgrades.• Oversaw the creation of a new customer marketing data solution within a client’s data hub environment as part of a company divestiture. The team worked alongside the client IT team to build a data solution complying with client architecture guidelines, standards, tools and processes.• Assisted in the migration to true vertical alignment of client portfolios, improving uniformity and consistency.

Columbia, Md, Us

• Responsible for leading global marketing solutions delivery, encompassing solution development, marketing operations, and analytics. Managed a portfolio of accounts that generated over $38M in revenue by 2016 with a direct margin of 32%. Key contributor to closing a five-year/$100M contract for global marketing operations. • Managed an annual budget of $28M covering technology solutions, campaign execution, database development, and reporting. Led six direct reports and 160 personnel, executing 10,000 annual campaigns, over 2 billion touches, and $10B in annual revenue, across North America, South America, EMEA, and Asia-Pacific regions.• Led global B2B and B2C marketing programs for multiple clients in the High Technology, Retail, Travel, and Media & Entertainment verticals, including Merkle's largest account. • Led the deployment of a single marketing solution supporting EMEA and Asia-Pacific marketing operations in 24 countries. This project enabled the consolidation of data from both regions to provide analytic insights, reporting, and campaign management capability to a range of key accounts, including Dell.• Oversaw a major project to re-platform marketing solutions supporting DIRECTV (AT&T) on new technology from Teradata, completing the deployment on time and within budget. This gemstone account for Merkle represents an annual production fee of $4.2M, and in four years has grown to $13M in annual revenue.

Columbia, Md, Us

• Led marketing database deployments across a portfolio of 15 key client accounts and turned around stalled deployments with OnStar and Carters. Managed six Director-level reports, and 100+ indirect resources.• Worked with sales to close new business, including a major win with Under Armor. Delivered over $25M in annual revenue by 2011, with 47% direct margin, representing a YoY increase of 500 basis points.• Hired to initially lead the turnaround of the troubled OnStar database deployment, which upon arrival was six months behind schedule. Established a realistic project plan, re-engineered the team for success, and established a trusted partnership with the client. Within two years, negotiated a contract renewal and a 5% fee increase. • Provide leadership for client CRM roadmaps to define, organize, and optimize corporate CRM initiatives.• Assisted in the transformation of Merkle’s organizational model to a matrixed structure, better supporting both employees and accounts.

New York City, Ny, Us

A leader in direct and database marketing solutions, prior to its acquisition for $4.1B in 2008, ChoicePoint Precision Marketing successfully combined data, database, analytics, and creative capabilities. • Led marketing database deployments, solution definition, campaign execution, and the ongoing operation of hosted solutions. Served in a business development role, assisting sales as they closed new opportunities. Managed P&L for the entire database business, delivering $21M in annual revenue and 28% gross margin. • Led five Senior Director-level direct reports and an overall team of 75 personnel. Supported account directors and account teams to ensure quality delivery and execution in meeting client needs and production deadlines.• Worked with the CEO to establish new financial reporting, providing enhanced insights into comprehensive financial business results. This work significantly increased awareness of individual account performance, and enabled executives and solution mangers to better manage costs and increase margin.• Supported the successful sale and transition of the CPPM database business to Acxiom. Guided the CPPM team during the migration, ensuring a comfortable transition, and a seamless integration of team and accounts.

New York City, Ny, Us

• Led the delivery team supporting marking database solutions for HSBC, a top-ten financial services account. Provided marketing database hosting, operations, and campaign execution services. Drove over $800M in loan amount, increased annual account revenue by 19%, and negotiated a three-year/$13M contract extension.• Managed an annual P&L of $4.3M, 4 direct reports, and 18 indirect reports. Successfully led the account team to ensure solutions and services consistently met or exceeded client expectations and business objectives. • Transformed the course and final outcome of this critical project, taking on the role mid-completion and facing significant challenges. Quickly determined the team and project status, revised the plan to complete the build, and moved into on-time production. This effort restored HSBC’s confidence and ultimately secured a contract renewal.• Served as the client relationship lead, responsible for establishing strong working relationships with HSBC business leaders. Worked as an escalation point for identified issues and managed corrective actions. Collaborated with executives to identify business unit objectives, client challenges, and additional opportunities.

Charlotte, North Carolina, Us

Responsible for managing client relations at all stages of customer lifecycle to ensure optimal alignment of solution capabilities with corporate strategies and objectives. Interface with executive sponsors and project teams to manage customer satisfaction, identify additional opportunities and provide overall leadership.

Responsible for leading the professional services group, developing service offerings focused on data warehousing, business intelligence and CRM. Sales responsibilities include pre-sales engagements, solution development, proposal development/presentation and negotiation.

New York, Ny, Us

Responsible for building and leading the CRM consulting practice in the Southeast region, delivering technical solutions to Fortune 1000 clients. Provided leadership and direction for over 30 consultants, establishing processes for project management, client management, training, recruiting, sales and performance measurement.

New York, Ny, Us

Responsible for directing successful client engagements, overseeing multiple project teams, developing project delivery methodology, providing sales support, proposal development, recruiting and staff development. Teams completed CRM system definition, design and implementation for Fortune 1000 clients.

Boston, Ma, Us

Responsible for executing methodology for the design and development of client/server applications, providing sales support, proposal development and project team management.

Randolph Afb, Tx, Us

Rank: Captain • Program Manager, Automated Message Handling System (1993 – 1995)• Program Manager, Intelligence Centers – Europe (1992 – 1993)• Program Manager, Automated Message Handling System (1988 – 1992)

Bs, Electrical Engineering

Ms, Electrical Engineering