Driving and scaling brand expansion in a start-up setting. Designing and building website pages, infographics, print spreads, social media posts, conference booth setups, and more. Directing and editing video content.

Designing product packaging, email marketing campaigns, website/ecommerce assets, social media posts, paid advertisements, and more. Providing creative direction for campaign photoshoots and retouching/editing product images.

Built brand identities including logos, type, color palettes, and graphic assets; concepted and designed website prototypes; created brochures, pitch decks, and more for clients in the healthcare and finance spaces including Esperion, Alleycorp, and XO Health.

Designed social posts, marketing collateral, and branded facilities including delivery trucks and office exteriors. Concepted, pitched, and executed promotional campaigns. Strategized on evolution of the brand and social media presence for best customer engagement.

Concepted brand campaigns and rolled out over social media and print. Created identities and brand assets for internal organizations and events: icons, social posts, animated videos, and infographics.

Strategized and designed brand identities for clients; synthesized into brand books including web elements. Collaborated with developers to wireframe and implement client marketing websites. Presented work to and provided creative direction for clients.

Genentech is a biotechnology company dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. As the design & communications co-op for the Development Sciences Informatics department, I:– Created a comprehensive brand image and custom graphics for my department, and implemented them across our website, newsletter, and all other communications materials– Reshaped department website structure to improve accessibility, flow, and functionality using UI/UX design principles– Collaborated with project leads and engineers to curate, write, and publish a detailed quarterly newsletter providing updates about our team's projects to stakeholders– Streamlined process management for multiple teams and ensured delivery of action items to boost efficiency of operations

ActivityHero is an online marketplace for kids' camps and after school classes that provides scholarships for eligible families so all children have the opportunity to attend extracurriculars. As their digital marketing intern, I: – Analyzed statistics on Periscope & Sendgrid to evaluate the success of marketing emails and changes to website design to determine future improvements in language and UI features that appealed to customers– Composed and published articles about childhood development and activities on the ActivityHero blog; featured as a guest writer on blogs of 2 partner companies such as Babyquip, reaching online audiences of over 350,000– Designed infographics to visually illustrate their mission and operations to customers, clients, and grant organizations– Drafted and edited 3 grant applications to describe the business and appeal for funds for their scholarship program