Leiah Lincon Email & Phone Number

Boca Raton, FL, US

• With responsibility of securing revenue by partnering with Retailers and key CPG brands. Create and executed high-impact custom media plans including programmatic, social, CTV and digital coupons,.
• Responsible for digital media strategy, growth and adoption of Retail Media Networks as a vehicle for retailers to monetize first party data
• Focus on partnering with Retailer’s CPGs/suppliers to drive revenue for their RMN at the local, shopper marketing level across tactics such as programmatic media, Connected TV, Paid Social and Digital Offers
• Serve as a consultant to understand client objectives and needs and develop go-to market media strategies to support

Boca Raton

• Managed the development and implementation of the long & short term strategic marketing plans to secure ad revenue.
• Created and executed high-impact custom media plans for over 30+ portfolio brands which delivered strong consumer engagement across a landscape of paid and owned across desktop and mobile, including on-site media.
• Oversaw all client relationships while mentoring agencies and internal stakeholders
• Lead the process of development account plans for strategic clients, and provided the leadership to meet the objectives of those plans
• Track and managed expenses, vendor income and revenue

Boca Raton, FL

• Lead strategy and development of seasonal and branded campaigns to drive sales, increase awareness and consideration
• Manage agency relations and coordinate deliverables
• Execute omni-channel integrated marketing plans across all vehicles and channels
• Interface with creative teams to develop and maintain consistency in branding across all vehicles and channels
• Conduct analysis of KPIs, forecasted trends, customer insights, competitive landscape, emerging technologies & industry trends
• Routinely analyze marketing performance and recommend vehicle mix allocations

Boca Raton, Florida

• Served in a leading, cross-functional role for an in-house design agency
• Created and maintained daily priorities/project schedules
• Established workflow by developing project plans and ensuring timely and efficient completion of project milestones
• Managed creative team to implement business strategies and company initiatives
• Facilitated all phases of media to ensure precise execution, including design, visual strategy development, typography, photography, pre-media and print production
• Coordinated photography, including project initiation, scheduling, budgeting, casting and execution

Boca Raton, Florida

West Palm Beach, Florida

• Coordinated projects between marketing and sales teams, including direct mail, advertisements andtrade shows.
• Involved in backup for media purchases and scheduling.
• Standardized electronic workflows between agency and printers.
• Created content for web-based promotions.
• Collaborated with IT to ensure database accuracy and functionality for marketing purposes.