Leigh Cornell Email & Phone Number

Lichfield

Role within a rapidly developing Data Insight function of a mutual savings, insurance and investment provider. Aiding the performance of campaigns through pre and post campaign analysis along with feeding key pieces of insight to aid strategic decisions.• Improved the results of campaigns using SSAS Decision tree models to highlight groups with the strongest response.• Aided the exceeding of campaign targets in 2014, through a consultative approach with the Direct Marketing to advise on prospect selections based on available data within the database and post campaign analysis.• Managed Internal and external stakeholders to lead data exploitation projects.• Hosted workshops that identified strategic opportunities and integrate the extra information into our central systems.• Worked with a team on a key strategic project, organised the augmentation of our data through a third party to meet a key KPIs.• Created Dashboards allowing self service interaction to showcase the breadth of Police Mutual's data capability.

Birmingham, United Kingdom

Unique role within a Customer Retention & Third Party affinity team with a Life Assurance group analysing campaign results of customer retention activity and Third Party affinity sales, providing forecasts and highlighting opportunities.• Impacted targeting retention activity that helped retained value rise threefold in three years.• Responsible for the recovery of over £100k of commission from a discovery of a discrepancy in payments from a 3rd party partner, then following through with actions to secure repayment. • Set up an audit process across all Third Party partners that involved regular site visits that ensured commission and affinity sales were processed accurately.• Re-aligned Profit and Loss reporting within the affinity department, ensuring that a balanced year end picture was presented to the Finance department and subsequently to senior management.

Worcester, United Kingdom

Within the New Channel Development team responsible for identifying Affinity partner prospects and evaluating them relative to cost, strategic and brand fit objectives, recommendations were then made from this analysis.• Identified potential affinity partners, including WH Smith and National Trust to generate sales through various channels. Presented forecasts on income potential and cost risks and benefits of each potential new partner to senior management, with a recommendation, based on cost and potential income scenarios.• Planned out and selected WH Smith stores suitable for a pilot sales activity, set targets for each and recommended staffing levels from sales per hour analysis of the sales team. The pilot was successful and extended beyond the initial 3 month trial.• Created a revised commission framework for the salesforce at the Ideal Home Show that halved commission costs to the company whilst remaining motivating enough that sales targets for the show were smashed.

Worcester, United Kingdom

Analytical position with responsibility for reporting all the key performance drivers in sales and producing analysis to pinpoint areas to increase sales volume and income.• Formulated models to forecast the impact the introduction of planned route walkbooks .on the direct salesforce. An initial benefit of this was to help sell the concept to sceptical staff.• Created the overhead expenditure budgets for the department, liaised with finance to explain and negotiate the budgets proposed.• Creation, development and maintenance of a suite of Performance monitoring reports, taking data from various sources enabling detailed analysis of key Sales Performance Indicators.

Birmingham, United Kingdom

Key Position within the Marketing Services Division, supplying targeted Business Data, Marketing Analysis and Decision Support to Business Clients.• Interpretation and Production of Client requests for targeted Business Marketing lists• Delivery of Marketing Analysis Reports profiling customer’s client bases, generating over £20k of income.• Contributing analysis for the content of Company Press releases, one on Female directors was published in the National Press. • Profitable Development of Marketing Services Clients, explaining the results of selections and analysis to clients, one occasion generating an extra £10k of business from a single client.

Birmingham, United Kingdom

Marketing Role for a leading Business-to-Business office supplies company, Quill was a brand introduced to Europe, part of the Staples Corporation. Created MI for various marketing activities, interpreting the data, providing conclusions and strategic alternatives.

Tamworth

Role within a national building services provider, obtaining leads and developing relationships with decision makers. Researched sites potentially profitable for MITIE, prepared and ordered promotional material.

Birmingham, United Kingdom

Provided quotes for motor insurance, converting over 16% into sales, as well as servicing existing clients. Introduced a new Breakdown product, involved in project group to research competitors.

Birmingham, United Kingdom

Responsible for the prompt production of management information for the Area and Head Office. Daily negotiation with regional and head offices for information required for specific analysis, monitored sales incentive performance.

Paris Area, France

French joint venture in Paris. Created presentations and researched and analysed management information, involving oral and written communication in French and English.Reviewed Press information and completed a competitor analysis report for the Power Plants Group.

Ba(Hons), Business Studies

Activities and Societies: Involved in Student Drama performances Cultural ExchangesPrincipal Subjects: Marketing, Information Systems.

A Level, Economics, English Language, Geography, General Studies

A-Levels (4 subjects), GCSE (8 Subjects)