As a strong senior generalist in the customer relationship marketing, data analytics and digital disciplines, I assist companies in cleverly using data to build great relationships and leverage resources wisely. I’m not a data scientist and have never built a model, but I get analytics and can tell the story that the data is revealing. More importantly, I can help you decide what your next steps should be – strategically and at a task level.I’m not a techie, but I’m a great translator between business and IT (I’ve even had my stints at writing code). I can assist in selecting and implementing appropriate solutions to optimally realize processes necessitated by business strategy. I’m not a marketer, but I understand through the line, above the line, below the line and the digital line. I know which levers to pull and believe that data guides who, where, what and when. I get things done, no matter the level – from strategy, to detailed data mapping, to writing email copy to managing multidisciplinary project teams. Whatever it takes to achieve the business task at hand. I’ve spent over 20 years, on three continents and in many industries honing my interests and skills in this space. I’ve worked in big corporates, digital start ups, NGO’s, a marketing agency and for myself. I’m good at:• Consulting• Problem-solving• Business storytelling• Communicating (verbal and written)• Strategic planning• Communication planning• Direct and digital marketing• Working on or with teamsI’m always interested in connecting with like-minded individuals and read all my emails, so if you think I can help you please drop me a line!