Leigh Himel's Location
Canada, Canada
Leigh Himel's Contact Details
Leigh Himel work email
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Leigh Himel personal email
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About Leigh Himel
I am a collaborative communicator who believes that when your goal is to understand people better than anyone else, success will follow. #digitalfirst #customerexperience #storytelling
Leigh Himel's Current Company Details
Leigh Himel Work Experience Details
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Co-Founder And CeoGravity Partners LtdCanada
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Writer & ProducerBitter Thelma Films Sep 2019 - PresentToronto, Ontario, CanadaCurrently chief writer and bottle washer. -
Ceo & Head Of CommunicationsGravity Partners Ltd Sep 2010 - PresentWe have evolved after 10 years from a full 360 degree full communications agency with over sixty employees to a digital first marketing consultancy who works with the best Agencies and brands in the world. We believe that if you understand people better than anyone else, you can move them. If you don't care about strategy and data, we probably aren't the right company for you. We love solving complex problems. We believe everything is personal. Cultural and consumer insights, go to market launch strategy, interconnected marketing strategy and coms platforms, brand strategy, social media, digital strategy, customer experience and crisis coms. Clients have included Coca-Cola (US/Canada), Sobeys/Safeway, NIKE (US), HUSTLE (US), Scarborough Health Network, Toronto Community Housing, Corby Spirits & Wine, Shaw Media, Lifetime, Rogers Sports & Media, and The Globe & Mail.
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Advisory Board MemberSapsucker Apr 2020 - Apr 2021CanadaProvided strategic advice, coaching and mentorship to the CEO and Lower Valley Beverage management team in an effort to surface opportunity and challenge choices with regard to their brand communications and marketing. Bringing a unique set of skills, my objective was to strengthen the overall performance of the long term growth objectives. In my time with Sapsucker, we rebranded, focused on WHY vs. what and helped set the Team up for LT success which culminated in significant new investment partners who are now leading the marketing. #DrinkTree #RefreshingByNature -
PresidentMarketing Expertise Inc Jan 2003 - Jan 2010Working at the intersection of branding, network marketing and the evolving digital market place, we work with clients to reinvent how they go to market in a networked world. Over the years, Leigh's strategy work has included:Digital Marketing & Social Media Strategy:- Digital & Social strategy for Advil with Y & R - Social strategy for a large US banking brand with GWP- Youth based social strategy for MBNA Canada with Kenna- User Experience Strategy for Syngenta with BOSCustomer Experience & Go To Market Strategy- Strategic marketing lead on the Koodo Mobile launch in Canada including: Working with the Agency and client to build a full customer experience brief, co-developed all the launch strategic positioning & networked marketing approach- Strategic Marketing and reorganization of Rogers Cable working with the CMO John Munro including utilizing a network marketing + customer centric approach for the launches of Personal TV, Rogers Yahoo and the first ethnic marketing strategy for Cable- Repositioning work for the Canadian Tire brand with TAXI- Strategic Marketing on wireless data services for TELUS with TAXI- Lead strategy planner on MBNA rebrand + experience work with KENNA- Repositioning and MarCom messaging development for Esprida Corp.Probono work including:- Initiative to end Ovarian Cancer - It's Time To Shout partnering with Shoppers Drug Mart and Parmalat Canada- Created and built "stopthemegaquarry.com" to help the Stop the Quarry movement become more powerful from a social media communications perspective and get people in Toronto to be aware of what was happening in Shelburne
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Managing DirectorTwist Image Now Mirum 2008 - 2010Helped launch the Toronto office of the digital agency Twist Image. Oversaw all aspects of the day to day operations and client relationships in Toronto as well as contributed to the strategy and new business development for Twist Image Nationally. While the Managing Director in Toronto, Twist Image saw revenue growth Nationally of over 68%. Our office specifically tripled staffing expectations. Relationships with previous held clients were solidified and further deepened. Revenues in strategy consulting necessitated a strategy department with dedicated resources in the areas of Social Media monitoring and listening as well as large scale user experience and insight innovation frameworks. Some of the key work I directly contributed to or was in charge of included:Digital Marketing & Social Media strategy for TD Canada Trust, Fuji Film Canada, Dairy Farmers of Canada, Investors Group, Moneris Solutions, Scotia Bank Small Business Banking, GSK, Microsoft Canada and TELUSNew Business Wins and re-pitches that I was directly involved in or responsible for included Coke (Fuze Brand), TD Canada Trust, TELUS, Fuji Film Canada, GSK, and Microsoft Canada
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Vp, Strategy & InnovationBlast Radius 2007 - 2008Strategy group discipline lead for North America working on digital strategies for clients that include EA Hasbro, Dell, BMW, Cox Cable, Citi Smith Barney etc. Contributed to Global pitches and work for companies such as Nokia and RIM. -
Co-FounderOponia Networks Inc 2005 - 2008Co-founder and Chief Strategist of Oponia Networks, Inc. Drag, drop and instantly publish. Our little video is still on Youtube thanks to Mr. Peter O'Neill. http://www.youtube.com/watch?v=7rtFrJWZsv4 ps. if you can understand our explanation below you get a prize. email me to find out what it is ;)Our core technology is a distributed bridge between the Web and a self-organizing network overlay. This bridge and overlay enable the Web's protocols to operate both ways between any two network-connected nodes regardless of network location, topology or conditions--including roaming. Applications include personal Web publishing, remote device management, and ubiquitous Web Services.In the Spring of 2009, oponia sold its technology to Edgedin Corporation for use in machine-to-machine applications such as smart services.
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Member Of The Board Of AdvisorsSchools Without Borders Jan 2005 - Dec 2007TorontoAdvisory board member to this innovative non-profit that was building the future of learning. -
Vp Director Client ServicesMaclaren Mccann Interactive 1997 - 2003Strategic lead on all interactive clients, strategic lead on Xbox pitch and Canadian launch strategy, planner on Rogers@home (DRM), creator/architect first digital CRM program for gmcanada.com called e-interchange (i even still have the xcel spreadsheets i did to explain to what my crazy idea about 'dynamic emails' based on 'adaptive messaging' to prove it), a few redesigns and a whole bunch of innovative interactive firsts. -
Environmental Planning ConsultantThymio Pappayannis & Assoc./World Wide Life Fund Greece 1994 - 1997Architected the legal strategy and methodology for WWF case against Acheloos River Diversion which led to historic Greek Supreme Court decision in WWF’s favourWas contracted representing Greece, as part of a European Union project evaluating the Implementation of the EU law on Environmental Impact Assessment in member states Greece, Portugal & Spain. I created our own methodology using best practices from Canada and the UK, conducted primary and secondary research and delivered a report that was considered best in class by the EU.
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Early Employee General Phone Answer GalInteractive Media Group (Now Lavalife) 1989 - 1993Before there were online personals, there were Telepersonals. My older brother did the original computer programming for a company that eventually became Lavalife one of the largest and most successful online dating web services....to this day, I find the whole digital dating thing weird.
Leigh Himel Skills
Digital Marketing
Digital Strategy
Social Media Marketing
Strategy
Integrated Marketing
Interactive Marketing
Advertising
Marketing Communications
User Experience
Marketing
Marketing Strategy
Online Advertising
Interactive Advertising
Mobile Devices
Leadership
Brand Development
Mobile Marketing
Start Ups
Crm
Creative Direction
Copywriting
Customer Relationship Management
Blogging
Brand Architecture
Customer Insight
Creative Strategy
Brand Strategy
Network Marketing
Community Engagement
Leigh Himel Education Details
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Geography -
Ymci
Frequently Asked Questions about Leigh Himel
What company does Leigh Himel work for?
Leigh Himel works for Gravity Partners Ltd
What is Leigh Himel's role at the current company?
Leigh Himel's current role is Co-Founder and CEO.
What is Leigh Himel's email address?
Leigh Himel's email address is le****@****ting.ca
What is Leigh Himel's direct phone number?
Leigh Himel's direct phone number is +141658*****
What schools did Leigh Himel attend?
Leigh Himel attended University Of Toronto, Ymci.
What are some of Leigh Himel's interests?
Leigh Himel has interest in The Obituary Writer, I'm On Page 16, Loss, Update, May Be Stuck There For A While, May Be Stuck There For A While Update, Started A New Novel, Forgiveness And Finding Happiness Again, A Story Of Love.
What skills is Leigh Himel known for?
Leigh Himel has skills like Digital Marketing, Digital Strategy, Social Media Marketing, Strategy, Integrated Marketing, Interactive Marketing, Advertising, Marketing Communications, User Experience, Marketing, Marketing Strategy, Online Advertising.
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