Co-Founder, Vp Of Development And Delivery
Langley, British Columbia, Canada
Highway is a public benefit company (B-Corp) launching meaningful careers in digital marketing operations for high-potential job-seekers, dedicated to pioneering accessible and impactful learning experiences. Passionate about nurturing the next generation of marketing operations professionals, I spearheaded a comprehensive training program designed to equip career-starters and re-starters with the technical and soft skills essential for success in the marketing operations and automation fields. Through hands-on instruction and mentorship, I guided participants in mastering key platforms such as Marketo, HubSpot, Salesforce, Pardot, and Eloqua. Additionally, I facilitated training on peripheral marketing tools such as Airtable, Zapier, Zoom, On24, and Figma, as well as essential software like MS Office and Google Workspace. By fostering a supportive learning environment and emphasizing practical application, I empowered aspiring marketers to thrive in a fast-paced industry, enabling them to confidently navigate complex marketing automation systems and drive impactful campaigns.