Emily Campbell (Hayward) Email & Phone Number

- Execute omni-channel digital marketing strategy across the full marketing funnel- Develop and optimize messaging and positioning for two product lines across brand messaging, website, customer communications, campaign landing pages, social media, product launches, and paid media to drive new user growth and support product adoption - Create and execute content calendar to support full funnel including SEO-optimized blogs content, Metric Stack podcast, sales collateral, product newsletter, lifecycle email campaigns, and user onboarding - Conversion rate optimization across acquisition channels to improve web-to-sign-up rate - Project manage large scale marketing projects and initiatives with cross-functional teams and report on outcomes and results to all-staff on a monthly basis

Saba Software was acquired by Cornerstone OnDemand in April 2020.Strategic collaboration with writers, editors, external contributors, and cross-functional contributors to produce unique and engaging content that is optimized for search, user experience, and buyer stage. A storyteller at heart, writing all forms of content, from long-form ebooks and guides, email copy to promote assets, and landing page copy that converts. These content pieces engage readers to take the next step in the buyer journey.Co-manage functional content calendar that is tied to annual campaigns. Copy editing to ensure content aligns with key messaging, style guidelines, and brand voice.Manage global social media calendar and campaigns that are integrated with overarching marketing campaigns and strategies, as well as channel-specific strategies. Leverage social media automation tools to engage prospects, influencers, media and customers across all channels and share insights with wider marketing team through social listening, competitor research and trending topics for our target audience.

Ottawa, Canada Area

Working with an agency partner, I led the fulsome overhaul of the corporate website strategy and information architecture, content, and redesign for Colliers Project Leaders, Colliers Maitres de Projet, and MHPM_Driver.I champion the Colliers Project Leaders brand through authentic storytelling and work with internal team counterparts to shape and create content marketing pieces. I lead the creative ideation of content including video projects, case studies, social media campaigns, thought leadership articles, and marketing collateral.With my team, we develop and deploy internal communication pieces to engage and encourage employee successes, challenges, and solutions.

Ottawa, Canada Area

Be a champion for the Conference Board of Canada brand story and brand identity across all productsWork with internal team counterparts to understand and shape brand and product strategy, business requirements, product details, and consumer insightsAct as internal brand champion for all creative assets, ensuring approved brand guidelines and product positioning are maintained across all materialsLead creative ideation and development of creative concepts, and lead the creative development and execution of marketing collateral Develop and deploy compelling content in conjunction with digital, social, and marketing campaign leads to be shared with key stakeholder audiences

Ottawa, Canada Area

Develop and execute strategic marketing campaigns for leadership and human resources research products including conferences, webinars, and research publications.Review and monitor analytics from marketing and social media campaigns to increase engagement and drive sales.Craft and modify marketing copy for emails, web, mailings in an effort to increase revenue.

Gravenhurst, On

Ottawa, Canada Area

Ottawa

Ottawa, Canada Area

Bachelor Of Arts (B.A.) Honors, Communication Studies

Digital Marketing Certificate

10-week digital marketing certificate program designed and delivered by Soshal and Telfer School of Management at the University.