Leila Dekali Email & Phone Number

Lille, FR

Ville De Paris, Île-de-France, France

Member of the French steering committee Shape our Revenue Management policy:> product listing priority based on performance and profitability> portfolio optimisation: rationalisation based on margin and shopper data > price recommendation based on price elasticity and psychological threshold> promotional strategy: mechanics by channel, development of new.

Ville De Paris, Île-de-France, France

Established harmonised Category Management function in the Benelux and Mediterranean> optimal data crunching and automated performance dashboards> category vision for key customers: Albert Heijn, Delhaize, Carrefour, EsselungaEstablished Consumer Insights function in the regionCarried out innovative shopper research in France based on new technology: over.

Ville De Paris, Île-de-France, France

Developed long-term category strategy + 3-year vision of the categoryBuilt our 4P guidelines: assortment, promotion, price, merchandisingStructure and develop a team of Category experts in France

Région De Paris, France

Senior category manager looking after our on-the-go strategy in France; Objective: growing our revenue on small formats (under 500ml) by double digit in Y1 and drive strong category growth for on-the-go consumption- Creating strategy and guidelines to achieve our growth ambition- Sharing assortment prioritisation & pricing hierarchy with the commercial.

London, Royaume-Uni

dedicated to UK QSR and High street clients (Boots, Starbucks, etc…)key achievements:- Gaining Category captaincy with Boots in January 2017: +47% in number of SKUs i.e +2,5m£ growth in saleout- Renewing exclusivity at Starbucks for another 2 years thanks to Insights driven and consumer centric story (Coffee shops consumers research)On-the-go Category.

London, Royaume-Uni

dedicated to UK Travel and Foodservice clientskey achievements:- gaining listing in Shell petrol stations in July 2015 from 0 to 10 SKUs driving category performance of +42% for Shell UK- Signing off a Merchandising partnership with WHSmith: Breakfast corner to develop on-the-go occasions at breakfast in this famous UK newspaper specialistData system.

London, Royaume-Uni

dedicated to Arla Foods (biggest European Dairy Group in Europe)

Région De Boulogne-Billancourt, France

Dedicated to the French retailer Système U – 18 billion € turnover in FranceWorking on 6 major categories (Hair Colorants, Hair Care, Styling, Toothpaste, Shower gels, Skin care, Deodorants & fragrances) in which Henkel had a portfolio of over 300 products representing more than 20m€ revenue. Key achievements:- Overall Henkel Beauty care ranges grew by.

Région De Paris, France

- Manage relationships with more than 100 stores’ managers in Paris- Increase listings and brand visibility in-store

Région De Paris, France

- Assist brand managers in major marketing campaigns- Prospection of new suppliers, production and stock management of all POS displays- Monitor Trade Marketing Budget - Optimise stock management of POS leading to substantial savings- Organise large sampling sessions- Couponing: Design, create, follow-up and analyse couponing campaigns

Shanghai

working on a real business case with MCI company (big international event organizer for Healthcare players)

Noisiel

Buenos Aires, Argentine

- organizing cultural events and debates

Master'S Degree, Sales And Marketing

Ranked 5th best European MSc by Financial Time

Entrepreneur For Asia Program

Education record