Leila Boutaleb-Brousse Email and Phone Number
I am a French Moroccan wife, mom, daughter, sister and friend...who lives in Singapore since 2019.And, I am a Tech Marketing leader turned into a Career Coach and Mental Fitness Trainer, dedicated to helping high-achievers transform stress into strength, potential into performance, and leadership into sustainable influence.Meaningful Connections, Impact, and Continuous Growth are my 3 drivers. They fuelled my passion during my 20-year career journey, in marketing and leadership positions, within Fast Growing Tech companies in Europe and Asia Pacific. Today, My business and my mission are based on ONE BELIEVE:I strongly believe that our well-being is what powers our energy. Our energy is what drives our motivation. And when Motivation is combined with Discipline, Success Happens.Many executives and high-potential individuals feel stuck, overwhelmed, suffer from imposter syndrome or simply lack the energy to pursue what they really want. That leads to stress, anxiety, and sometimes a loss of their own purpose. My 4 steps E.T.A.P™ framework help them:1-Explore: Develop a great mindset and better management of their emotions 2-Transform: Define their goals according to their inner needs and desires 3- Achieve: Stay motivated and accountable with their goals 4-Perform: Better manage their time, energy, and habits to improve their performanceI work with both individuals and Organizations from the tech industry and in both 1:1 format or group/workshop settings.I am a Certified Jay Shetty Coach, AC Coach(Association for Coaching), a Mental Fitness Coach, with several clients in the Tech Industry (Microsoft, Google, SAP, Anaplan, Carta, EY, Atkan....), who are already seeing improvement in their professional lives and career advancement and are excited to share that with others.These are my official accounts to connect:* LinkedIn: www.linkedin.com/in/leilaboutalebbrousse* Insta: @leilaboutalebbrousse* my email: leila@eyleegrowth.com* my website: www.eyleegrowth.comPlease connect to discuss working together:💡Build your Career Roadmap and develop your leadership skills with 1:1 coaching💡Mindset Mastery and Group Coaching for Career Success and Personal Well-being💡B2B corporate training for High-performance Teams, Mental Resilience💡Marketing and Growth Consulting for Tech Startups and Scale-ups💡As a Speaker and Workshop facilitator for your Team Buildings and Companies Offsite
Alexandre Heinrichs Coaching
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- alexandre.heinrichs.coach
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- 2
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Partner And Program DirectorAlexandre Heinrichs CoachingSingapore
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Founder - Self-Leadership - Career Coach / MentorEylee Growth Dec 2022 - PresentSingapore, SgAt EYLEE GROWTH, we are dedicated to transforming high achievers in the technology and finance sectors into empowering leaders who master their well-being and pilot their careers with confidence and clarity. All our programs and training are based on our unique ETAP (Explore, Transform, Achieve, Perform) framework, designed to: 1️⃣ Explore: We begin by helping our clients gain deep insights into their current state, uncovering their true aspirations and the challenges they face in achieving them.2️⃣ Transform: This phase involves developing a resilient mindset and better emotional management, setting the foundation for personal and professional growth.3️⃣ Achieve: We focus on defining and setting goals that are in harmony with our clients' innermost needs and desires, ensuring that their aspirations are authentic and attainable.4️⃣ Perform: The final step is about enhancing performance through effective time, energy, and habit management, ensuring sustained success and well-being.Our mission is to journey with our clients through each of these phases, ensuring they not only reach their goals but do so in a way that brings balance and fulfillment to their lives.Our Winning Formula of Success:Self-knowledge + Discipline = Unlimited Potential -
Mental Fitness CoachPositive Intelligence Nov 2023 - PresentSan Francisco, Ca, Us -
Head Of Marketing As A Service (Fractional Cmo)Atkan, Intégrateur Exclusif Anaplan Apr 2023 - PresentParis, Ile De France, Fr -
Miki Island Certified Trainer & FacilitatorMiki Island Jan 2023 - PresentSingapore, Singapore, SgWhether it’s a one-off high impact meeting, or a long term leadership program,Miki Island is focused on unleashing the power of High Performing & Agile teams. -
Partner And Program DirectorAlexandre Heinrichs Coaching Nov 2022 - Present
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Global Strategic Partners, Partner & Alliances Marketing Lead, ApacAnaplan Nov 2019 - Oct 2022Miami, Florida, UsLead marketing strategy and execution for Partners & Alliances in Asia Pacific, collaborating with Global Strategic Partners, resellers, and technology partners to create sustainable marketing pipeline of leads and maximise business opportunitiesCore Responsibilities:• Strategy & Planning• Integrated Marketing & Branding• Innovation & Transformation• Partner Management• Stakeholder Management & Influence• Demand Generation• PR & CommunicationAchievements:o Contributed to 42% YoY growth in Partner pipeline generation (USD$20M in FY21 and USD$35M in FY22) through implementation of solution-led campaigns including thought leadership content, digital, and engagement programmeso Upscaled marketing efforts and delivered up to 62% of marketing programmes involving Partners, resulting in amplified growth, better brand association, and increased revenueo Attained 27% partner marketing contribution against total marketing pipeline in FY21 (vs 10% in FY20) through strategic alignment of sales and marketing activities to foster in-depth engagement, leading to increased access to broader networko Won APAC Partner Team Star of the Year 2021 by establishing and maintaining strong relationship with key stakeholders among the GSI ecosystem -
Head Of Marketing - Southern Europe & BeneluxAnaplan Feb 2018 - Oct 2019Miami, Florida, UsHelmed team of 3, overseeing entire marketing function and budget of ~USD$1M. Championed marketing functional excellence and established cross-functional collaboration with stakeholders, partners, and agencies to support strategic goal.Core Responsibilities:• Strategy & Growth• Budget Management• Marketing Excellence• Partner Management• Stakeholder Management• Campaign Management• Digital Marketing• Data Analysis | Performace monitoring• Team Management & Leadership• Commercial ExcellenceAchievements:o Defined, developed, and executed a marketing plan that contributed to average of 80% net new ACV growth each year, acquisition of >100 new references, average of 44% increase in website traffic, and 47% increase in MQLso Won Unsung hero EMEA award in 2018. Anaplan President’s Club 2018
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Senior Marketing ManagerAnaplan Sep 2015 - Feb 2018Miami, Florida, UsLed team of 2, overseeing annual budget of USD$300K and marketing strategy, planning, and execution to deliver memorable customer experiences aimed at sustained value creation and enhanced sales opportunitiesCore Responsibilities:• Marketing Strategy & Planning• Customer Experience• Pipeline Generation• Channel Optimisation• Project Management• Team Management & Leadership• Digital Marketing• Stakeholder Management & Influence• Brand Development• Relationship ManagementAchievements:o Tracked and monitored KPIs of lead generation in alignment with SDR team: exceeded MQL target by 252%, SQL target by 419%, and SQO target by 430%
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Marketing Manager Emea, Tibco AnalyticsTibco Software Mar 2012 - Aug 2015Santa Clara, California, UsDefined marketing objectives and managed annual marketing plan and budget for division to ensure flawless end-to-end marketing execution. Spearheaded go-to-market strategy to drive sales enablement for new market penetration into Italy and SpainCore Responsibilities:• Marketing Best Practice• Go-To-Market Strategy• Resource & Budget Planning• New Market Penetration• Cross-Functional Team Leadership• Project ManagementAchievements:o Launched first Analytics European Business Roadshow ‘Spotfire Essentials Tour’, from ideation to implementation -
Marketing Director - EuropeVirtuoz (Acquired By Nuance Communications) Jun 2009 - Apr 2012Emeryville, California, UsImplemented new service offering and brand positioning in collaboration with US team and developed closed-loop demand generation process with a system generation conversion metrics. Spearheaded first intelligent chatbot of Santa Claus in Facebook, leveraging artificial intelligence to revolutionise customer experienceCore Responsibilities:• Integrated Marketing & Branding• Demand Generation• Customer Experience• PR & Communication• Cross-Functional Team Leadership• Stakeholder EngagementAchievements:o Contributed to 100% of annual revenue growth (from 2008-2009) and subsequently won Deloitte Technology Fast 50, obtaining 1st position in 2010 -
Marketing ManagerEptica Jan 2004 - Jun 2009Boulogne Billancourt, Paris, FrEptica is the leading European multilingual solution for Customer Interaction Management including Web Self-service, Social Customer Service, Email Management, Chat, Fax-Letter- SMS and Knowledge management for Customer Service. Missions :- Definition and implementation of the marketing strategy in collaboration with the executive committee- Refinement of the marketing plan and budgetLead generation campaign: • Setting up and supervision of telemarketing campaign• Organization of customers and prospects events in France and Europe: Seminars, Webinars, Trade show, • Emailing campaigns: Newsletters, Success stories, White papers…- Production and update of product factsheets/flyers and web site: Content, design, coordination with the webmaster- In charge of Press Relations: press releases/editing/translations, coordination with the Press agency, Journalists interviews -Web Marketing actions: Online ranking, google adwords and analytics, blog leading… - Recruitment and training of new marketing staff - In charge of the Eptica User Club ( organization, leading) -
Assistant Product Manager Men Underwear (International Department)Dim Jun 2002 - Oct 2002Rueil-Malmaison , France, Fr-Setting up the International Catalogue (Agency briefing, follow up, … until the delivery to the different subsidiaries),-Coordination between the headquarter and subsidiaries: Managing their orders in term of collections, samples… -European competitive analysis
Leila Boutaleb-Brousse Education Details
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Essec Business SchoolMarketing Management -
Jay Shetty Certification SchoolCertified Coach
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Uvsq Université De Versailles Saint-Quentin-En-YvelinesSciences In Management
Frequently Asked Questions about Leila Boutaleb-Brousse
What company does Leila Boutaleb-Brousse work for?
Leila Boutaleb-Brousse works for Alexandre Heinrichs Coaching
What is Leila Boutaleb-Brousse's role at the current company?
Leila Boutaleb-Brousse's current role is Partner and Program Director.
What schools did Leila Boutaleb-Brousse attend?
Leila Boutaleb-Brousse attended Essec Business School, Jay Shetty Certification School, Uvsq Université De Versailles Saint-Quentin-En-Yvelines.
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