Leilah Doran Email and Phone Number

- Led the Marketing team by developing and implementing marketing strategies to help increase brand awareness, drive traffic for sales, and improve engagement with customers/followers- Created and managed a 360 cross-functional Marketing Calendar for social media, email marketing, and eCommerce to increase brand consistency and maximize sales- Developed innovative Marketing assets, including graphics, email templates, videos, photography, in-store signage, social media posts, and more to market services and products- Created and posted engaging and brand-on content for social media channels, as well as scheduled content and wrote copy for all marketing campaigns (for email and social media use)- Monitored and analyzed metrics and analytics weekly to optimize content performance, identify opportunities for growth, and adjust strategies accordingly- Developed and maintained relationships and outreached with industry influencers, bloggers, and brand ambassadors to maximize reach, engagement, and sales

Edit weekly Youtube videos for an established content creator with 30.7k subscribers and design additional video graphics.

- Plan the social feed & stories for HAIRtamin's Instagram and TikTok (including HAIRtamin, BLOATamin & SKINtamin accounts)- Write captions for posts going up on Instagram and TikTok- Produce content for HAIRtamin's own social media channels- Assisted in Influencer Marketing- Created PR send out lists for upcoming launches and ongoing campaigns

When I was on the UC Davis Mobility Hip-Hop Dance team, I also participated as the lead of the Design and Marketing Board where I completed various teams to brand the team and grow the social media channels. Some of these tasks included managing social media accounts, designing flyers/posts/merchandise, and branding.

This internship taught me new design and professional skills through developing various products, including advertisements, box designs, and more.