Cofounder of Conselheira101, which aims to encourage the entry of black women into boards.

• Participation in Telefonica’s acquisition, approval and integration process of Vivo in 2010/2011.• Implementation of the Wayra Academy and Innovation Center in Brazil, with the objective of developing start-ups with a focus on new technological solutions.• Responsible for the preparation, analysis, monitoring, negotiation and strategy of all regulatory themes related to Grupo Telefonica.• Responsible for the Group’s Internal and External Communications and Sustainability projects between 2010 and 2011.• Renegotiation of concession agreements and participation in the review of the telecom model in Brazil, with a focus on profitability and sustainability of the business.• Participation in the preparation of proposals for radiofrequency spectrum bids and participation in GIRED (group composed of government and telecom operators to coordinate the digitalization process of Broadcast TV).• Grupo Telefonica representative before all the government and political institutions, being responsible for relations with Executive and Legislative branches nationwide, such as the Ministry of Communications, Anatel, Congress, and State and Municipal Governments.• Telefonica representative before industry associations and entities, such as Telebrasil, ABTA and ACEL.• Monitoring and obtaining approval for Telefonica’s acquisition of GVT in 2015 from regulatory bodies, such as Anatel, CADE and Ministry of Communications, in a transaction amounting to R$22 billion.• Participation in the Group’s executive committee and several specific committees, such as the Quality, Strategy, Sponsorship and Image Committees.• Member of the Fundação Telefônica Board.

• Responsible for identifying commercial and operational synergies with Grupo Telefonica.• Participation in Grupo Telefonica’s decision-making committees.• Operationalization of TVA sales contracts, seeking to maximize results for both TVA and Telefonica.• Minimization of fiscal, regulatory and corporate risks involving the operation.• Management of partner interests during the transition period.

• Turnaround of the operation involving a review of the commercial policy, outsourcing of activities, reduction in operating expenses, seeking internal and external synergies, as well as negotiating partnerships, the sale of assets and mergers.• Organizational restructuring and change of management style, boosting productivity and significantly increasing company value.• Responsible for coordinating electronic distribution activities of Grupo Abril content, through its divisions Abril sem Fio and Abril.com.• Strong technological involvement, continuously seeking innovations.• Negotiations with all suppliers, revising contracts and changing the business model.• Participation in legal, fiscal, regulatory and corporate matters, with a focus on increasing asset value. • Repositioning of the company in the market, introducing new products and new business, such as Brazil’s first broadband portal.• New customer relations and loyalty mechanisms.• Planning of communication and marketing actions.• Budget and negotiation of funding alternatives.• Participation in the company sale process, preparing the business plan, management presentation, due diligence and negotiation of contracts, with support from specialized companies.• Participation in the Boards of several Institutions and Associations.

Membro do Conselho da Tevecap (holding que concentrava TVA e outros ativos do Grupo).

• Start-up of operations in Brazil, defining commercial strategies, expanding the customer base from 80 thousand to 350 thousand subscribers, and consolidating its market leadership position with a significant increase in revenues.• Participation in the Board of Directors and in local and LATAM-related decisions.• Interaction with foreign partners, seeking best market practices and alignment with local partners.• Responsible for the operation and P&L of the business, as well as redesign of structure and building of areas and teams. • Implementation of distribution channels nationwide, in alignment with the business model.• Renegotiation of contracts, obtaining substantial savings and boosting company value.• Implementation of an innovative customer oriented culture.• Negotiations with important content players from Brazil and abroad, such as Discovery, Sony, Globosat, Warner, CNN, among others.• Key participation in the successful negotiation process involving the sale of a nonstrategic asset stake by Grupo Abril to Hughes/GM.

• Start-up of operations in Brazil, structuring areas and teams to kick off activities.• Strategic management of business areas, developing and implementing the business plan of all non-food categories, ensuring inventory turnover and maximizing store sales.• Responsible for negotiating and developing suppliers, with a focus on ensuring delivery, quality and cost optimization.• Sales of new stores totaling more than R$200 million, with emphasis on the non-food area.• Definition of commercial policies and agreements in alignment with the organization’s business model.• Implementation of logistics systems adapted to the reality of the Brazilian market.