Leila Sky Email & Phone Number

London, London, Gb

Marketing advisor to the global energy and utilities team, driving campaigns and plans from start to finish. This can include developing and delivering against detailed project plans, liaising with and managing expectations of key stakeholders, advising on and utilizing all relevant online and offline marketing channels, developing creative briefs, drafting/reviewing content for social, events, internal communications and digital, and measuring and reporting on campaign metrics.Partner with business management teams to create competitive market strategy execution that defines PA as a segment of one among competitors. Work with global marketing team to regionally brand PA as a premium consultancy and the only firm with the range of expertise—strategists, innovators, designers, consultants, digital experts, scientists, engineers and technologists—to offer end-to-end innovation. • Executing marketing campaigns at events and conferences—achieving specific account targeting goals• Drafting content, performing SEO analysis and updating corporate website• Developing compelling, differentiated content that elevates the industry conversation • Account based social media marketing—including LinkedIn paid targeting• Internal communications that inform our people of our messaging to the market creating alignment• Support on design and content for bids and proposals• Account based marketing campaigns with performance reporting • Clear KPIs and measurement tools to pursue strategies proven successful • Agile approach to workflow• Managing a wide variety of stakeholders and partners • Budget and finance processes• Lead tracking in customer engagement tools and marketing automation software• Creating content and client stories that communicate tangible results and recommendations for clients

Boston, Massachusetts, Us

Directed strategy and implementation for Knowledge Center products and services. Partnered with internal stakeholders and global faculty to develop and enhance reputation management subscription and training offerings. Organized and managed execution of annual global conferences and quarterly client workshops. Implemented marketing communications to engage customers in new product features and opportunities.· Supervised global teams and partners on marketing strategy and planning while managing execution of programs· Design and creation of website pages and collateral including: magazines, case studies, brochures, press releases, social media plans· Executed thought leadership workshops to position product offerings as high-end tools for c-suite marketing and communication professionals· Developed industry-leading training products and membership programs to maximize organization’s position of thought leaders within the reputation management consulting industry· Project Management of tailored international marketing plans to assist 9 global offices in executing sales to capture revenue in emerging markets · Directed marketing communications to drive program recognition and participant registration· Engineered partnership with the leading PR/Communications Association, Global Alliance, to market product offerings, membership and global annual conference to their membership of over 40 associations· Designed sales plans for Reputation Institute’s 30 international small business units setting commission and discount structure to increase sales

Worldwide, Gb

· Hired and trained marketing team of four, developing goals and key performance indicators for each employee while providing consistent reviews to ensure all targets are met· Created sales reports to monitor revenue, strengthening areas of growth and addressing areas of revenue decline· Developed global marketing plans to position company as thought leader among language service providers through innovative product development and localized marketing activity· Redesigned website including all content to optimize cross-sell opportunities by showcasing unique product offering and technological advances that support leadership status in the industry· Liaised with global sales and operational teams in providing content for customized websites, marketing collateral, presentations, social media activity and participation in local events to grow revenue from key account base· Managed global marketing budget, designating funds to areas of growth while supporting top account maintenance· Created SEO and PPC strategies executed in-house saving over $60,000/year from marketing budget

Us

· Created an integrated marketing campaign utilizing all available marketing channels, including email, print, TV and call campaign targeting family segment for term life products· Worked closely with multiple departments to gain 10,000 policyholders/year· Utilized tools of marketing automation to analyze campaign results determining customer value based on open and click through rates, to maximize return on marketing investment· Worked with vendors and internal teams to develop and manage digital media (email, landing pages and banner advertising) and traditional media (direct mail, print, radio and TV)· Created sales reports and incentive programs for bank partners and internal agents

Pembroke, Bm

· Created, designed and managed on-premise promotional and sales programs for distributor partners· Managed Bacardi’s on-premise $1.5 million promotional agency· Developed brand educational seminars for key accounts including monthly seminars at the New York Bartending School· Coordinated and executed the launch of new Bacardi products with media partners· Initiated sales with new accounts and continued to build company portfolio through positive account relationships· Planned and executed large scale consumer and trade events with media partners· Managed parades, charity events and other special events in niche markets· Created and executed presentations for sales forces, managers, accounts and consumers· Managed Distributor sales and marketing teams for Bacardi, Grey Goose, Dewar’s, Bombay, Martini & Rossi brands

Walsh Bay, Nsw, Au

· Managed accounts and executed on-premise promotions for Bacardi brands· Coordinated the New York launch of Bacardi Big Apple at large-scale PR events and mass promotions· Created and implemented high impact promotional programs for distributor partners · Executed industry and consumer marketing plans through creative promotional events· Managed guerilla marketing strategy and events for experiential marketing programs· Conducted various wait staff training and incentive programs at key on-premise accounts· Developed strategic marketing plans and creative promotional events to bolster the sales of Bacardi Flavors· Hired, trained, and managed promotional models and spokespeople for all promotional events· Managed expenses, including personal, trade, and travel, within a restricted budget

Bachelor Of Science In Management, Marketing

Bachelor Of Science In Management, Marketing

Education record