Leisha Bereson Email & Phone Number

San Francisco, CA, US

Currently overseeing Brand/Consumer/B2B paid media (strategy and planning) for Tubi TV as a brand but also through originals/title marketing. Working closely with our agency partners to steward multimillion dollar cross channel plans responsible for sizable growth in brand awareness that has catapulted Tubi into 1 in 4 homes in the US.

New York Metropolitan Area, US

BWG is an invite-only network for senior executives across technology, media and telecom. BWG industry professionals participate in a series of roundtables discussions, which are a valuable resource for market intelligence, business development and personal / professional networking.

Los Angeles, CA, US

Ground up build of marketing department to introduce the Impact Museums brand to the world through our one of a kind owned immersive experiences produced by our studio team and supporting our platform partnerships. With millions of tickets sold, Impact Museums is responsible for the productions and promotions of immersive hits such as Immersive Van Gogh.

New York, NY, US

Head of Media for the Los Angeles office, managing a large team executing strategic planning and buying across key digital channels (TikTok, Snapchat, Facebook, Search, eCommerce/Retail) for key brands: Lyft, Johnson & Johnson, Mint Mobile, and beyond. Executive Leadership Team stakeholder and representative, as well as key contributor to new business.

Los Angeles, CA, US

Successfully oversaw the consolidation of the Platforms & Tech and Programmatic teams. Lead on cross departmental roles and responsibilities, mentorship, and process reset. Responsible for growth and management of highly specialized teams. Key lead in new business process as digital media practitioner.- Strategic lead on building cross media strategy.

Los Angeles, CA, US

Built Canvas' first fully transparent, in-house, programmatic practice - currently covering all Canvas self-service clients within multiple DSPs. Created Roles & Responsibilities and managing all forecasts, while building a team to not only build and execute best in class plans but also servicing as a center of excellence for training, education, and.

Los Angeles, CA, US

Responsible for building the Platforms & Tech team from scratch - to service five regional offices, mentor and grow a team into a full functioning group of 12 specialists, and creating a consulting group focused on media strategy in relation to integrations and platform selection. Served as strategic consult in three key areas: data strategy/governance.

Calabasas, CA, US

Contract consultant brought on to strategize future media business strategy and marketing technology plan, inclusive of data infrastructure and monetization. Created dashboarding solution for organic social creative performance across critical high followed accounts for increased engagement and strategic content calendaring. Worked alongside the social and.

London, GB

Lead on digital across display, paid social, and search. Managed and grew large team to create digital go to market strategy to meet both brand and direct response campaign goals. Created relationship with clients across brand, new launch, and ecommerce direct campaigns while simultaneously stewarding three creative agencies and close relationships with PR.

New York, NY, US

Managed a team of six on the digital display side - for Hyundai In-Market team, focused on direct response objectives reaching in market auto shoppers. Lead liason for agency trading desk relationship, creating new ways to work and integrate with programmatic. Increased investment with programmatic agency trading desk by over 200%, ushering in new programs.

New York, NY, US

Took planning lead on managing agency trading desk to develop new tactics and approaches with over $5MM invested cross-funnel tactics. Ability to provide comprehensive POVs on dynamic creative partners to create process efficiencies with creative team and data partnerships through DMP evaluation. Planning lead on evaluations for multi touch vendor.

New York, NY, US

Served as lead on implementation and further development of social targeting tactic - including client education and expansion of program to produce most effective tactic on plan. Effectively negotiated ~15% savings YoY in rates between proven partners through performance based logic and relationships. Lead in developing new approach to shared strategies.

Los Angeles, CA, US

Served as anything you can imagine, as first round of pioneer digital team for a traditional centric agency. Bringing all clients online, growing budgets YoY and participating with client education of digital ecosystem. Paid search and display recommendations and media plans were created and optimized on daily, weekly, monthly level with performance goals.

Playa Vista, CA, US

Aiding the media department in various aspects of the strategic planning and implementation of paid search in both residential and commercial environments; working with DIRECTV and Public Storage, reporting conversion and metrics data. Used as an asset to help with trafficking, insertion order creation via CMPro, working as a liaison with vendor reps, as.

Supporting the CEO with various administrative duties, including full mastery of Microsoft Office including Powerpoint, Excel, Word, etc. Providing creative support with brand strategy, prepping competitive research, and preparing PR releases.

Christ Church, West Indies, BB

Using marketing demographics to create aesthetically pleasing displays to promote increased shopping behavior as well as improving store traffic. Also, self-managing as the sole and main Merchandiser; ordering displays and keeping the store up to date on necessary changes.