Leisha Bereson Email & Phone Number

San Francisco, Ca, Us

Currently overseeing Brand/Consumer/B2B paid media (strategy and planning) for Tubi TV as a brand but also through originals/title marketing. Working closely with our agency partners to steward multimillion dollar cross channel plans responsible for sizable growth in brand awareness that has catapulted Tubi into 1 in 4 homes in the US.

New York Metropolitan Area, Us

BWG is an invite-only network for senior executives across technology, media and telecom. BWG industry professionals participate in a series of roundtables discussions, which are a valuable resource for market intelligence, business development and personal / professional networking.

Los Angeles, Ca, Us

Ground up build of marketing department to introduce the Impact Museums brand to the world through our one of a kind owned immersive experiences produced by our studio team and supporting our platform partnerships. With millions of tickets sold, Impact Museums is responsible for the productions and promotions of immersive hits such as Immersive Van Gogh, Immersive Frida Kahlo, Immersive Monet & The Impressionists, Deepak Chopra's Journey to Self and more. We are currently exploring the worlds most recognizable IP to produce one of a kind experiences that bring the next level of entertainment to a global scale and marketing will be a key driver of the success of these stories.- Oversight of paid (digital, traditional, agency management), owned (website production, content, social, CRM, and email), and earned (public relations, influencers)- Responsible for internal market research function (inclusive of consumer insights, surveying/segmentation, and quantifying market/concept viability for validation)- Managing several agencies across 6 of the top 10 key markets with paid, earned, and event production to support the shows within our venue network (ie: Immersive Van Gogh)- Key member of executive leadership team, and driving the majority of key revenue through marketing and ticketing oversight

New York, Ny, Us

Head of Media for the Los Angeles office, managing a large team executing strategic planning and buying across key digital channels (TikTok, Snapchat, Facebook, Search, eCommerce/Retail) for key brands: Lyft, Johnson & Johnson, Mint Mobile, and beyond. Executive Leadership Team stakeholder and representative, as well as key contributor to new business development.

Los Angeles, Ca, Us

Successfully oversaw the consolidation of the Platforms & Tech and Programmatic teams. Lead on cross departmental roles and responsibilities, mentorship, and process reset. Responsible for growth and management of highly specialized teams. Key lead in new business process as digital media practitioner.- Strategic lead on building cross media strategy alignment (TV to Digital, Direct to Biddable, Search to Programmatic) - Building bridges in automation and general process alignment from strategy to activation- Agency leader on larger digital trends - from privacy, to streaming video, to measurement- Senior client point of contact on digital thought leadership (published POVs, education, white papers)

Los Angeles, Ca, Us

Built Canvas' first fully transparent, in-house, programmatic practice - currently covering all Canvas self-service clients within multiple DSPs. Created Roles & Responsibilities and managing all forecasts, while building a team to not only build and execute best in class plans but also servicing as a center of excellence for training, education, and adoption across all groups at Canvas. Recruited and built cross country team of 12 hands on keys traders with over $100MM in billings across three DSPs.

Los Angeles, Ca, Us

Responsible for building the Platforms & Tech team from scratch - to service five regional offices, mentor and grow a team into a full functioning group of 12 specialists, and creating a consulting group focused on media strategy in relation to integrations and platform selection. Served as strategic consult in three key areas: data strategy/governance, platform evaluations/criteria setting, and lead on creation/subsequent build out of ad operations group. - Key advisor on data strategy and governance across bidded environments (working closely with onboarding partners to roll out best practice for first party onboard/modelling, enterprise offline to online analytics evals, and servicing channel groups on ad hoc POVs)- Performed discovery and final evaluations in partnership on Paid Search bid management, YouTube buymanagement, Multi Touch Attribution vendors, and DMP recommendations- Built team of five to support AdOps with full functioning process documentation and workflow from ground up- Established process with creative partner agencies specific to dynamic creative opportunity and subsequent development through strategy work sessions + creating shared understanding/education- Participated in new business acquisition to bring in new vertical clients and servicing from a media/ad tech perspectiveClients: Hyundai Motor America, Kia Motor America, BrevilleExperience with: VisualIQ MTA, Doubleclick Studio (dynamic), Turn DMP/planning, Oracle BTR/Custom Audience Building

Calabasas, Ca, Us

Contract consultant brought on to strategize future media business strategy and marketing technology plan, inclusive of data infrastructure and monetization. Created dashboarding solution for organic social creative performance across critical high followed accounts for increased engagement and strategic content calendaring. Worked alongside the social and digital teams to support high profile entertainment personalities such as John Boyega, Jada Pinkett Smith, Will Smith, Fresh Prince Reunion, etc.

London, Gb

Lead on digital across display, paid social, and search. Managed and grew large team to create digital go to market strategy to meet both brand and direct response campaign goals. Created relationship with clients across brand, new launch, and ecommerce direct campaigns while simultaneously stewarding three creative agencies and close relationships with PR and CRM.Specializing in:- Digital Strategy (in the context of all media types) from brand experiential to direct response campaigns- Analytics and measurement from larger macro economic business science to day to day optimization- Client service, owning client relationship from a digital perspective and working into account teams- Agency collaboration, working very closely with Creative and PR to ensure integrated plans- Programmatic, growing programmatic budget to consolidate all audience buying across four brands with a deeper understanding of segmentation and applying a cross portfolio frequency pass off strategy by implementing DMP and creating data visualization- Platform recommendations, swapping ad servers, onboarding CRM, onboarding a DMP, and creating knowledge and application of verification with viewability and SIVT managementClient: Tempur+Sealy InternationalExperience with: Conversant Ad Server, DCM Ad Server, DFA Studio

New York, Ny, Us

Managed a team of six on the digital display side - for Hyundai In-Market team, focused on direct response objectives reaching in market auto shoppers. Lead liason for agency trading desk relationship, creating new ways to work and integrate with programmatic. Increased investment with programmatic agency trading desk by over 200%, ushering in new programs and tactics (like custom prospecting and search intent based targeting)Served as liason between in market and branding campaign - working closely with other supervisors to ensure plan is delivering across all goals. Client contact for day to day requests and reporting. Worked closely with Director to manage creative and client relationships. Worked closely with Director to create new processes for budget management and billing. Lead liason with Analytics team to revamp reporting and dashboarding processes. Client: Hyundai NationalExperience with: DFA5, DFA Studio (dynamic set up), Tableau analytics software, Adometry MTA

New York, Ny, Us

Took planning lead on managing agency trading desk to develop new tactics and approaches with over $5MM invested cross-funnel tactics. Ability to provide comprehensive POVs on dynamic creative partners to create process efficiencies with creative team and data partnerships through DMP evaluation. Planning lead on evaluations for multi touch vendor selection to create conversion volume lift, on average 15% MoM - creating process efficiencies between analytics team and planning.Client: Hyundai NationalExperience in: MediaOcean (formerly MBOX), Mediamind ad server, Eyewonder ad server

New York, Ny, Us

Served as lead on implementation and further development of social targeting tactic - including client education and expansion of program to produce most effective tactic on plan. Effectively negotiated ~15% savings YoY in rates between proven partners through performance based logic and relationships. Lead in developing new approach to shared strategies across regional and national teams within Retention page environment, yielding increased conversions YoY.Client: Hyundai NationalExperience in: PointRoll ad server, Atlas Ad Server.

Los Angeles, Ca, Us

Served as anything you can imagine, as first round of pioneer digital team for a traditional centric agency. Bringing all clients online, growing budgets YoY and participating with client education of digital ecosystem. Paid search and display recommendations and media plans were created and optimized on daily, weekly, monthly level with performance goals established and exceeded. Multi vertical experience with focus on regional.Clients: McDonalds of Southern California, Toyota Dealers Assn (SoCal and San Diego), Great Call (formerly Jitterbug)Experience in DFA, Google Analytics, Google Adwords UI, Bing Search UI, etc.

Playa Vista, Ca, Us

Aiding the media department in various aspects of the strategic planning and implementation of paid search in both residential and commercial environments; working with DIRECTV and Public Storage, reporting conversion and metrics data. Used as an asset to help with trafficking, insertion order creation via CMPro, working as a liaison with vendor reps, as well as optimization.Clients: DirecTV, Public StorageExperience in DFA5, Omniture Metrics Tracking, and full mastery of multiple paid search user interfaces and platforms including: Google Analytics, Yahoo Advertising, Microsoft Adcenter, and AOL.

Supporting the CEO with various administrative duties, including full mastery of Microsoft Office including Powerpoint, Excel, Word, etc. Providing creative support with brand strategy, prepping competitive research, and preparing PR releases.

Christ Church, West Indies, Bb

Using marketing demographics to create aesthetically pleasing displays to promote increased shopping behavior as well as improving store traffic. Also, self-managing as the sole and main Merchandiser; ordering displays and keeping the store up to date on necessary changes.