EQX Marketing Plan: Bitcoin and Web 3Partnership: • Scaling Partnership Programs: Develop and execute strategies to enhance our partnership programs. Focus on crafting multi-channel digital marketing campaigns that amplify our reach and improve monetization opportunities. Leverage our existing portfolio of features and products to drive growth through strategic partnerships. • Strategy and Distribution: Design and implement a comprehensive distribution plan that ensures… Show more EQX Marketing Plan: Bitcoin and Web 3Partnership: • Scaling Partnership Programs: Develop and execute strategies to enhance our partnership programs. Focus on crafting multi-channel digital marketing campaigns that amplify our reach and improve monetization opportunities. Leverage our existing portfolio of features and products to drive growth through strategic partnerships. • Strategy and Distribution: Design and implement a comprehensive distribution plan that ensures optimal delivery of marketing campaigns. Enhance revenue streams by exploring new partnership avenues that align with EQX’s goals.Acquisition and Monetization: • Lead Partner Marketing & Monetization: Spearhead partner marketing initiatives and monetization programs to align with broader business objectives. Optimize revenue by balancing 1st and 3rd party monetization opportunities. Oversee all partner marketing campaigns from inception to execution. • Integrated Strategy Development: Formulate a cohesive strategy that integrates Monetization and User Acquisition. Collaborate closely with internal teams (Product, Finance, Data) and external partners to execute this strategy effectively.Demonstrated Revenue Growth: • Revenue Growth Initiatives: Implement strategic actions to boost revenue through targeted digital marketing efforts. Establish partnerships with other companies to expand our customer base and enhance monetization opportunities.Proven Leadership: • Sales Strategy and Action Plan: Develop and execute sales strategies to attract customers via digital platforms. Establish strategic partnerships to enhance customer acquisition efforts. • Bonus Schemes and Sales Projects: Design and implement bonus schemes to incentivize sales teams. Launch targeted sales projects to attract new customers (New-to-bank, Xsell, POS@Work, Lead Generation) using innovative tools and methods. Show less

ASO and Strategic Planning:Designed comprehensive digital marketing strategies across multiple channels to enhance partnership programs, with a keen focus on App Store Optimization (ASO). Aimed at maximizing monetization opportunities within our feature portfolio and leveraging strategic partnerships to fuel growth.Acquisition and Monetization:Led the integration of partner marketing and monetization efforts, ensuring they are in harmony with the company's strategic… Show more ASO and Strategic Planning:Designed comprehensive digital marketing strategies across multiple channels to enhance partnership programs, with a keen focus on App Store Optimization (ASO). Aimed at maximizing monetization opportunities within our feature portfolio and leveraging strategic partnerships to fuel growth.Acquisition and Monetization:Led the integration of partner marketing and monetization efforts, ensuring they are in harmony with the company's strategic planning and business objectives. Orchestrated end-to-end marketing campaigns for partners, developing unified strategies that align Monetization with User Acquisition. This involved close collaboration with internal teams to ensure seamless execution and goal achievement. Show less

Leveraged advanced model learning techniques to analyze large datasets and identify key market trends, resulting in a 20% improvement in decision-making accuracy. Collaborated with teams to develop and implement market-entry strategies for new product lines, with a focus on data-driven decision-making. Managed the implementation of a capstone project, which involved designing and executing a comprehensive business strategy that led to a 10% increase in market share.

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!

Partnership:• Scaling partnership programs and crafting the strategy and distribution plan behind multi-channel digital marketing campaigns. Improve monetization opportunities across our existing portfolio of features and products, as well as opportunities to drive monetization and growth via strategic partnerships.Acquisition and Monetization:• Lead partner marketing & monetization program, while ensuring strategic alignment with broader business goals. Optimize revenue across 1st… Show more Partnership:• Scaling partnership programs and crafting the strategy and distribution plan behind multi-channel digital marketing campaigns. Improve monetization opportunities across our existing portfolio of features and products, as well as opportunities to drive monetization and growth via strategic partnerships.Acquisition and Monetization:• Lead partner marketing & monetization program, while ensuring strategic alignment with broader business goals. Optimize revenue across 1st and 3rd party monetization opportunities. Coordinate and oversee all partner marketing campaigns end-to-end. Develop a synchronized strategy between Monetization and User Acquisition, and work closely with internal and external (Product, Finance, and Data team) to enable the strategy.Demonstrated Revenue Growth:• Directly train selected sales team and trainers (Regional Sales Manager/Area Sales Manager/Supervisor) to run ROBO Lending Project for 10k++ sales with volume at least 2000 applications per day.Proven Leadership:• Build sales strategy and action plan to approach customers by digital lending platform and by establishing partnership with other companies• Set bonus scheme, and run sales project to approach customers (New-to-bank, Xsell, POS@Work, Lead Generation) by using $nap designed for Sales Agent Show less

Digital Marketing Strategy & Innovation• Lead and liaise with digital strategy development and execution for key customer groups, Constant and sustained interest in testing and learning to drive towards the best results and make the most impact & In partnership with other team members, read out campaign results to various internal stakeholders and identify ways to improve for future campaigns.• Test and learn to ensure we’re offering best-in-class, most effective, most innovative… Show more Digital Marketing Strategy & Innovation• Lead and liaise with digital strategy development and execution for key customer groups, Constant and sustained interest in testing and learning to drive towards the best results and make the most impact & In partnership with other team members, read out campaign results to various internal stakeholders and identify ways to improve for future campaigns.• Test and learn to ensure we’re offering best-in-class, most effective, most innovative solutions to key customer groups.Project Coordination and Communication• Being a thought leader: providing recommendations to the client and assisting them with business decisions. Lead and liaise digital strategy development and execution & Serve as the Digital Campaigns COE go-to expert to strategize and plan effective digital marketing campaigns.Demonstrated Revenue Growth:• Drive Vietnam entity’s MRR to 200% in 4th Quarter 2022 by on-time consultation on Digital solutions for key accounts.Proven Leadership:• Being the founding member of Elixus Agency’s entity in Vietnam, handling 10+ clients on strategic and client management front. • Support and train junior team members in Account managing & Performance marketing.• Initiative in budget & performance tracking consequence in reducing company’s loss in overspending yearly 50%++. Show less

Activation & Go-to-market Strategy• Run smaller-scale programs. Collaborate with Account Managers and Agency Partners to identify Channel sales opportunities and team with them on how to effectively consult go-to-market activities to clients.Project Coordination and Communication• Manage day-to-day partner activation process, including activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination, and… Show more Activation & Go-to-market Strategy• Run smaller-scale programs. Collaborate with Account Managers and Agency Partners to identify Channel sales opportunities and team with them on how to effectively consult go-to-market activities to clients.Project Coordination and Communication• Manage day-to-day partner activation process, including activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination, and results tracking which will require collaboration across multiple departments• Manage and oversee third-party relationships and executions on behalf of clients (including tracking and managing project budgets, monitoring vendor work, and contracts to ensure projects stay on target, and providing onsite support for the client during productions and activations). Ensure deliverables are being met in the time agreed upon. Cross-collaborate with other agency partners as needed. Show less

Working directly with internal team and Brand Managers/ Directors to deliver the best result for campaigns.Our clients: - Saporo ( Website/ Visual/ Digital Content): https://www.sapporovietnam.com.vn/- HP (Social Media Strategy/ Digital Content/ Design): HP Envy Campaign: https://www.facebook.com/HP/- IPP Imex Pan Pacific Group (IPPG) is A FAMILY-RUN Group established in 1985. IPPG is the investor of NUMEROUS PROJECTS in various fields:– Airport Business: Duty Free… Show more Working directly with internal team and Brand Managers/ Directors to deliver the best result for campaigns.Our clients: - Saporo ( Website/ Visual/ Digital Content): https://www.sapporovietnam.com.vn/- HP (Social Media Strategy/ Digital Content/ Design): HP Envy Campaign: https://www.facebook.com/HP/- IPP Imex Pan Pacific Group (IPPG) is A FAMILY-RUN Group established in 1985. IPPG is the investor of NUMEROUS PROJECTS in various fields:– Airport Business: Duty Free, In-flight Duty Free, Downtown Duty Free, Advertising, Retail Stores & Other Services, Fast Foods & Restaurants, Investment & Operation– Shopping Mall Investment & Management, Hyper Market Duty Free Investment, Real Estate Investment, Hotel – Casino – Resort.IPPG takes immense pride in being DISTRIBUTOR of world class brands in SIX MAJOR SECTORS: Luxury & Mid-tier Fashion, Perfumes & Cosmetics, Jewelry & Watches, Liquor & Champagne, Tobacco Leaf, F&B – Fine Dining Restaurant.(Social Media Strategy/ Website Strategy/ Activation): http://challengevietnam.com/about-ippgroup/- Sunsilk: https://www.facebook.com/sunsilkvietnam/ Show less