Letícia Miranda Email & Phone Number

State Of São Paulo, Brazil

I lead UX research projects at ilegra, focusing on enhancing user experience and optimizing business metrics for both ilegra and our clients. My responsibilities include conducting comprehensive mixed-method user research, creating user personas, and developing user-centric solutions that drive client success and satisfaction, as described below.

Acting as a Senior UX Researcher on cross-functional initiatives focused on health analytics projects, while also supporting the team through mentoring and UX research training.

My focus was on enhancing Human Capital Management (HCM) systems at ADP. My responsibilities included conducting user research, analyzing user needs, and developing user-centric strategies to improve the usability and effectiveness of ADP's HCM solutions. Through rigorous usability testing and continuous feedback loops, I aimed to deliver intuitive and efficient user experiences that meet the complex requirements of HCM users.. Analyzing the German division's payroll system optimization.. Gathering requirements for the Latin American Human Capital Management system.. Interviewing internal stakeholders, and the system's users (HR practitioners).. Analyzing collected data to identify optimization opportunities.. Prioritizing quick wins based on impact and feasibility.. Developing actionable optimization recommendations.. Presenting findings and recommendations to stakeholders.

As a Senior UX Researcher for the Growth & UX Team, my role involved conducting both quantitative and qualitative research to aid in the digital optimization of various channels, including but not limited to the company's website, blog, landing pages, and internal projects.. Planning the research process, including defining objectives, selecting methodologies, and creating a research plan.. Creating interview and usability testing scripts to ensure consistency and gather relevant data.. Setting up and conducting moderated and unmoderated usability testing sessions with target users (US-based, High-ranking office people (CxO, VPs, Directors, Responsible for headcount budget.) to gather feedback on existing channels and prototypes.. Analyzing qualitative and quantitative data gathered from interviews and usability tests to identify patterns and insights.. Presenting research findings to stakeholders to share insights and validate proposed solutions.

As a Senior UX Researcher and Project Manager at DataArt, I was dedicated to advancing and customizing diverse UX methodologies to align with the unique requirements of our clients. My role involved in-depth user research, usability testing, continuous optimization, and managing project timelines to ensure the highest quality user experience. Key skills include project management, stakeholder communication, user research methodologies, usability testing, and strategic planning, as described below.

I conducted comprehensive mixed-methods research aimed at the development of a product for Northwell's Northshore University Hospital. This approach encompassed a variety of methodologies, including discovery sessions, storyboard creation, user journey mapping, and system blueprint mapping, among others. These efforts were instrumental in informing the development process and ensuring alignment with the hospital's objectives.. Conducting discovery research to gain initial insights into user needs and preferences.. Analyzing customers through storyboards and user scenarios to gain insights into their needs and behaviors.. Designing the user testing plan and approach to ensure a thorough evaluation of the product's usability and effectiveness.. Creating wireframes and mockups to visually communicate proposed designs and concepts to the project team.

I've served as a UX Researcher and Project Manager contributing to diverse projects spanning various industries including agriculture, telecommunications, insurance, and more. I've had the privilege of collaborating with clients such as Bayer, Claro, Bradesco, and IFF. My role involved managing project timelines, coordinating with cross-functional teams, and ensuring deliverables met client expectations and quality standards. Further details on specific roles are provided below.

As a UX Researcher, I was part of a project team focused on promoting innovation and optimizing processes and products in the telecommunication industry. During this initiative, my responsibilities centered on conducting qualitative research aimed at identifying improvement opportunities and gathering insights to drive the creation of innovative solutions.

In my capacity as a UX Researcher, I collaborated with a project team in the insurance industry with the objective of fostering innovation and streamlining processes and products. To accomplish this goal, I conducted qualitative research that helped us identify key areas for improvement and generate insights that informed the development of innovative solutions tailored to the insurance industry.

As a contracted UX Researcher at Bayer CropScience, Bayer's Agro Division, I was responsible for running qualitative research aimed at validating the need to internationalize systems used to manage Point of Deliveries in Brazil, to Paraguay. This involved conducting in-depth research to identify user needs and preferences, as well as working with cross-functional teams to ensure that the product met the specific needs of the Paraguayan market.

As a member of a project team focused on driving innovation and improving processes and products in the fragrances and flavors industry, my role as a UX Researcher centered on conducting qualitative research. This research enabled me to identify areas for improvement and generate insights that informed the development of innovative solutions to achieve our project goals.

São Paulo, Brazil

Worked as a UX Researcher, Designer, and Project Manager on Magento projects (development and updates). I participated in the preparation of schedules and proposals - from the UX stages - for new projects with the pre-sales team. I also managed and executed internal projects for FCamara, including hotsites for other departments, commercial proposals, and optimization of internal processes. My role involved coordinating cross-functional teams, ensuring timely delivery of projects, and maintaining high standards of quality and user experience. Key skills include project management, stakeholder communication, problem-solving, and strategic planning.

São Paulo E Região, Brasil

As a specialist in Conversion Rate Optimization (CRO), I have:. Identified opportunities for A/B testing through heuristic analysis and qualitative research.. Designed and facilitated workshops to educate teams on CRO principles and methodologies.. Translated user problems into actionable solutions aimed at enhancing user experience.. Developed navigable wireframes and prototypes to visualize and test potential improvements.. Provided support and guidance to design and UX team members to ensure alignment with CRO goals.. Proposed new tests based on previous optimization results in collaboration with the Web Analytics team.. Conducted client meetings to align expectations, approve solutions, and ensure satisfaction.. Maintained ongoing communication with the development team to assess the feasibility of solutions a and organize prototypes for test development.

São Paulo E Região, Brasil

• Responsible for managing and delivering projects.• Developed website layouts for desktop and mobile.• Mapped and conceptualized user journeys.• Participated in the conceptualization of digital marketing campaigns.• Developed graphics for social media.• Developed email marketing materials.• Developed visual identity materials.• Developed basic front-end.

São Paulo E Região, Brasil

Responsible for assisting in the development of:• Graphics for social media and email marketing;• Identity materials for clients;• HTML for email marketing;• Layout of websites for desktop and mobile;• Campaigns.

Pinheiros

Moema, São Paulo

São Paulo E Região, Brasil

Remote

Provided assistance in translation services (English-Portuguese) to various companies such as Bayer, Sanofi Aventis, Bosch, among others.

Digital Business, Business/Commerce, General

Design Strategist Career, Design And Visual Communications, General

Learning about the strategic role Design Strategists play defining the future of business leveraging creative and analytical skills.

User Experience: Research And Design (Specialization)

Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes.

Career In Ux Design, Ux Design

Bachelor'S Degree, Architecture

Leading High-Performance Teams, Business Administration And Management, General

Ux Design (Fundamentals, Ux Strategy, Ux Usability, Ux Product, Ux Research, And Microcopy).

Development For Non-Developers, Information Technology

Heuristic Analysis In Ux

Process Management And Process Improvement

Project Management: Professional Certificate - Google Career Certificates