Letícia Miranda

Letícia Miranda Email and Phone Number

Senior UX Researcher and Business Analyst @ Indeed
State of São Paulo, Brazil
Letícia Miranda's Location
São Paulo, São Paulo, Brazil, Brazil
Letícia Miranda's Contact Details

Letícia Miranda personal email

About Letícia Miranda

. 7+ years of experience in the UX Research, Project Management, and UX Design fields;. Experience working with a variety of high-profile clients globally across numerous industries, including e-commerce, clothing, banking, insurance, agriculture, health, IT services, fintech, pharmaceuticals, and more;. Proficient in planning, running, and analyzing research aimed at driving growth and optimizing businesses and products;. Experience in using various quantitative and qualitative research methods (Surveys, A/B Testing, Card sorting, Usability Testing, Interviews, etc.) and research tools (Maze, Usabilityhub, Lookback, User interviews, Ux Tweak, Hotjar, Figma, etc);. Great communication abilities, problem-solving, high motivation for reaching quality, team leadership;. Experienced in working in distributed teams of different sizes, across different time zones;. Focused on deep analytics of user problems and actions to achieve a high-level user experience;. Design Thinking, UX Strategist, Behavioral Research;. Managing project timelines, daily operations, client expectations, and conflicts;. Excellent time management, prioritization, and organizational skills;. Coordination of resources to achieve the end goal; . Impact assessment, project implementation;. Main languages: English, Portuguese.I'm driven by the belief that user insights are the key to unlocking business potential. My mixed-method expertise goes beyond user research, encompassing process improvement (BPMN) and conversion optimization (CRO) to uncover deeper insights and inform data-driven decisions.

Letícia Miranda's Current Company Details
Indeed

Indeed

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Senior UX Researcher and Business Analyst
State of São Paulo, Brazil
Website:
indeed.com
Employees:
19054
Letícia Miranda Work Experience Details
  • Indeed
    Senior Ux Researcher And Business Analyst
    Indeed
    State Of São Paulo, Brazil
  • Ilegra
    Lead Ux Researcher
    Ilegra Feb 2024 - Present
    I lead UX research projects at ilegra, focusing on enhancing user experience and optimizing business metrics for both ilegra and our clients. My responsibilities include conducting comprehensive mixed-method user research, creating user personas, and developing user-centric solutions that drive client success and satisfaction, as described below.
  • Orizon
    Senior Ux Researcher Contractor By Ilegra
    Orizon Oct 2024 - Present
    Acting as a Senior UX Researcher on cross-functional initiatives focused on health analytics projects, while also supporting the team through mentoring and UX research training.
  • Adp
    Lead Ux Researcher Contractor By Ilegra
    Adp Feb 2024 - Oct 2024
    My focus was on enhancing Human Capital Management (HCM) systems at ADP. My responsibilities included conducting user research, analyzing user needs, and developing user-centric strategies to improve the usability and effectiveness of ADP's HCM solutions. Through rigorous usability testing and continuous feedback loops, I aimed to deliver intuitive and efficient user experiences that meet the complex requirements of HCM users.. Analyzing the German division's payroll system optimization.. Gathering requirements for the Latin American Human Capital Management system.. Interviewing internal stakeholders, and the system's users (HR practitioners).. Analyzing collected data to identify optimization opportunities.. Prioritizing quick wins based on impact and feasibility.. Developing actionable optimization recommendations.. Presenting findings and recommendations to stakeholders.
  • Bairesdev
    Senior Ux Researcher - Growth Team
    Bairesdev Oct 2021 - Feb 2024
    As a Senior UX Researcher for the Growth & UX Team, my role involved conducting both quantitative and qualitative research to aid in the digital optimization of various channels, including but not limited to the company's website, blog, landing pages, and internal projects.. Planning the research process, including defining objectives, selecting methodologies, and creating a research plan.. Creating interview and usability testing scripts to ensure consistency and gather relevant data.. Setting up and conducting moderated and unmoderated usability testing sessions with target users (US-based, High-ranking office people (CxO, VPs, Directors, Responsible for headcount budget.) to gather feedback on existing channels and prototypes.. Analyzing qualitative and quantitative data gathered from interviews and usability tests to identify patterns and insights.. Presenting research findings to stakeholders to share insights and validate proposed solutions.
  • Dataart
    Senior Ux Researcher | Project Manager
    Dataart Apr 2023 - Jan 2024
    As a Senior UX Researcher and Project Manager at DataArt, I was dedicated to advancing and customizing diverse UX methodologies to align with the unique requirements of our clients. My role involved in-depth user research, usability testing, continuous optimization, and managing project timelines to ensure the highest quality user experience. Key skills include project management, stakeholder communication, user research methodologies, usability testing, and strategic planning, as described below.
  • Northwell Health
    Senior Ux Researcher Contractor By Dataart
    Northwell Health Apr 2023 - Dec 2023
    I conducted comprehensive mixed-methods research aimed at the development of a product for Northwell's Northshore University Hospital. This approach encompassed a variety of methodologies, including discovery sessions, storyboard creation, user journey mapping, and system blueprint mapping, among others. These efforts were instrumental in informing the development process and ensuring alignment with the hospital's objectives.. Conducting discovery research to gain initial insights into user needs and preferences.. Analyzing customers through storyboards and user scenarios to gain insights into their needs and behaviors.. Designing the user testing plan and approach to ensure a thorough evaluation of the product's usability and effectiveness.. Creating wireframes and mockups to visually communicate proposed designs and concepts to the project team.
  • Mjv Technology & Innovation
    Ux Researcher | Project Manager
    Mjv Technology & Innovation Sep 2020 - Oct 2021
    I've served as a UX Researcher and Project Manager contributing to diverse projects spanning various industries including agriculture, telecommunications, insurance, and more. I've had the privilege of collaborating with clients such as Bayer, Claro, Bradesco, and IFF. My role involved managing project timelines, coordinating with cross-functional teams, and ensuring deliverables met client expectations and quality standards. Further details on specific roles are provided below.
  • Claro Brasil
    Ux Researcher Contractor By Mjv - Innovation Division
    Claro Brasil Sep 2020 - Oct 2021
    As a UX Researcher, I was part of a project team focused on promoting innovation and optimizing processes and products in the telecommunication industry. During this initiative, my responsibilities centered on conducting qualitative research aimed at identifying improvement opportunities and gathering insights to drive the creation of innovative solutions.
  • Bradesco Seguros
    Ux Researcher Contractor By Mjv - Innovation Division
    Bradesco Seguros Sep 2020 - Oct 2021
    In my capacity as a UX Researcher, I collaborated with a project team in the insurance industry with the objective of fostering innovation and streamlining processes and products. To accomplish this goal, I conducted qualitative research that helped us identify key areas for improvement and generate insights that informed the development of innovative solutions tailored to the insurance industry.
  • Bayer
    Ux Researcher Contractor By Mjv - Innovation Division
    Bayer Sep 2020 - Oct 2021
    As a contracted UX Researcher at Bayer CropScience, Bayer's Agro Division, I was responsible for running qualitative research aimed at validating the need to internationalize systems used to manage Point of Deliveries in Brazil, to Paraguay. This involved conducting in-depth research to identify user needs and preferences, as well as working with cross-functional teams to ensure that the product met the specific needs of the Paraguayan market.
  • Iff
    Ux Researcher Contractor By Mjv - Innovation Division
    Iff Sep 2020 - Oct 2021
    As a member of a project team focused on driving innovation and improving processes and products in the fragrances and flavors industry, my role as a UX Researcher centered on conducting qualitative research. This research enabled me to identify areas for improvement and generate insights that informed the development of innovative solutions to achieve our project goals.
  • Grupo Fcamara
    Ux Researcher | Project Manager & Ux Designer Lead
    Grupo Fcamara Aug 2019 - Sep 2020
    São Paulo, Brazil
    Worked as a UX Researcher, Designer, and Project Manager on Magento projects (development and updates). I participated in the preparation of schedules and proposals - from the UX stages - for new projects with the pre-sales team. I also managed and executed internal projects for FCamara, including hotsites for other departments, commercial proposals, and optimization of internal processes. My role involved coordinating cross-functional teams, ensuring timely delivery of projects, and maintaining high standards of quality and user experience. Key skills include project management, stakeholder communication, problem-solving, and strategic planning.
  • Juni
    Ux Researcher (Cro) | Project Manager & Ux Designer Lead
    Juni Jun 2018 - Aug 2019
    São Paulo E Região, Brasil
    As a specialist in Conversion Rate Optimization (CRO), I have:. Identified opportunities for A/B testing through heuristic analysis and qualitative research.. Designed and facilitated workshops to educate teams on CRO principles and methodologies.. Translated user problems into actionable solutions aimed at enhancing user experience.. Developed navigable wireframes and prototypes to visualize and test potential improvements.. Provided support and guidance to design and UX team members to ensure alignment with CRO goals.. Proposed new tests based on previous optimization results in collaboration with the Web Analytics team.. Conducted client meetings to align expectations, approve solutions, and ensure satisfaction.. Maintained ongoing communication with the development team to assess the feasibility of solutions a and organize prototypes for test development.
  • Marketing Manager
    Design Coordinator
    Marketing Manager Mar 2018 - Jun 2018
    São Paulo E Região, Brasil
    • Responsible for managing and delivering projects.• Developed website layouts for desktop and mobile.• Mapped and conceptualized user journeys.• Participated in the conceptualization of digital marketing campaigns.• Developed graphics for social media.• Developed email marketing materials.• Developed visual identity materials.• Developed basic front-end.
  • Marketing Manager
    Design Assistant
    Marketing Manager Nov 2017 - Mar 2018
    São Paulo E Região, Brasil
    Responsible for assisting in the development of:• Graphics for social media and email marketing;• Identity materials for clients;• HTML for email marketing;• Layout of websites for desktop and mobile;• Campaigns.
  • Pax.Arq
    Architect
    Pax.Arq Mar 2017 - Nov 2017
    Pinheiros
  • Cristiana Casellato Arquitetura E Interiores
    Architectural Intern
    Cristiana Casellato Arquitetura E Interiores Jul 2016 - Mar 2017
    Moema, São Paulo
  • René Fernandes Filho Arquitetos Associados
    Architectural Intern
    René Fernandes Filho Arquitetos Associados Feb 2016 - Jul 2016
    São Paulo E Região, Brasil
  • Traduteam Serviços De Tradução Ltda
    Revision And Translation Assistant | English - Portuguese.
    Traduteam Serviços De Tradução Ltda Jan 2011 - Sep 2014
    Remote
    Provided assistance in translation services (English-Portuguese) to various companies such as Bayer, Sanofi Aventis, Bosch, among others.

Letícia Miranda Education Details

Frequently Asked Questions about Letícia Miranda

What company does Letícia Miranda work for?

Letícia Miranda works for Indeed

What is Letícia Miranda's role at the current company?

Letícia Miranda's current role is Senior UX Researcher and Business Analyst.

What is Letícia Miranda's email address?

Letícia Miranda's email address is mi****@****ail.com

What schools did Letícia Miranda attend?

Letícia Miranda attended Mba Usp/esalq, Trailhead By Salesforce, University Of Michigan, Alura, Centro Universitário Senac, Escola Do Sebrae, Alura, Mastertech, Udemy - Amyris Fernandes, Fundação Vanzolini, Google.

Who are Letícia Miranda's colleagues?

Letícia Miranda's colleagues are Stefanie Ross, Jonathan Chavez, Gary George, Dinesh Paliya, Angel Xiao, Karla Sánchez Contreras, Derek Yan.

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