Sarah Reed Email & Phone Number

Indianapolis, Indiana, United States

Marketing team leader for a specialty medical device company with pressure injury prevention products offered across the acute and home healthcare setting. Oversee a team of 5 talented marketers and creative professionals, responsible for strategy development, integrated tactical planning, execution and measurement for the corporate brand and three product portfolios.

Hired to lead a customer marketing team, develop and manage the first customer advisory board (CAB), for a multi-million B2B SaaS consultancy for Salesforce, Google, Workday products and more. *Within the first year, entire team was dissolved due to an acquisition by Wipro where all of the marketing finance and HR functions were consolidated outside the US.

Indianapolis, Indiana Area

Lead for the US Diabetes consumer franchise strategy after Global team was dissolved due to a company-wide restructure. Led the development of the Type 1 Lilly Diabetes US commercial strategy, delivering a franchise-level, integrated marketing plan for the entire T1 portfolio including collaboration on a new product launch and universal patient journey for Lilly Diabetes in T1. Also led the planning of a new franchise-level, next generation customer experience platform (a cloud based, AI enabled, integrated customer support program+ marketing solution across T1 brands) along with managing the strategy and measurement of our Disney collaboration (most recognized partnership amongst target customer group) and NASCAR Partnership (most recognized sponsor in XFINITY series and program that delivered positive ROI).

Indianapolis, Indiana Area

Brand lead for one indication for a priority global oncology brand, and collaborator on new product launch. Led innovative marketing solutions and campaign development for affiliates around the globe, worked on a next in line indication launch,led the creation and global adoption of the first multi-channel engagement marketing frameworks in the Oncology business unit. Managed the solution brand planning process, supporting an indication for a high-priority brand. Managed affiliate collaborations and multiple agency relationships.

Indianapolis, Indiana Area

2016-continued organization-wide transformation execution by leading a large-scale national rebrand, positioning and name change initiative while transitioning to consultant work, managing social media, implementing HubSpot's automation marketing software, and national conference marketing strategy.2014-2016: started transformation process and new capability planning (including new ecommerce platform launch) while managing all PR, marketing and communication strategies for the National Association of Charitable Gift Planners- Formerly PPP- a 501(c)(3) nonprofit membership association and agency of the Lilly School of Philanthropy at IU. My marketing strategies were focused on creating an unparalleled customer experience while developing the National brand for over 10,000 members and stakeholders, and nearly 100 local councils across the US. I created a culture of value through an inbound marketing strategy with the implementation of Hubspot, social media engagement plans and event marketing for the largest conference on philanthropic planning (an event that has seen record setting growth in attendance over the past two years).

Member of the #IndySM Executive Board. Director of sponsorship. Primary focus on event coordination/marketing. About IndySM: Today, Indy Social Media strives to lift Indianapolis onto a national stage in digital communications, providing simple access to education, networking, and hands-on learning for anyone in Indiana who wants to leverage the social web.

Indianapolis, Indiana

•Marketing/Branding: oversaw all aspects of member and event marketing campaigns, lead for ISAE’s re-brand, website launch, social media management and growth (50% increase in following and over 40% growth in website traffic), digital and print campaigns and inbound marketing software management, HubSpot•Analytics: monitored lead conversion with an increase of 10% in member conversion and 30% increase in website traffic and social referrals•Strategy: developed association’s strategic communication plan, blog launch strategy, social media channel strategy, and developed new social media plans for international company (LinkedIn and Blog)•Events: drafted event marketing strategy for 20+ events per year, including large-scale association annual conference

Responsible for the launch and management of the alumni association for the culinary division of Harrison College. I managed the initial research, proposal, marketing plan, budget and launch for the association. I also directed all communications, events, social media, and marketing efforts in addition to vendor selection and content management for the alumni website.Senior Admissions/Interactive Media Team Member- Harrison Online DivisionApril 2008- August 2009 Responsible for new student recruitment and retention efforts on a quarterly basis for the Online Division of Harrison College as well as launching the company's first blog as part of the corporate marketing interactive media team.

Managed and directed classified and display advertising sections with focus on exceeding sales goals by increasing advertising revenue. I utilized market research while prospecting and meeting with new clients, and coordinated ad schedules while monitoring print material with skills in ad design and copy writing. In addition, I implemented national insertion orders from large clients, managing revenue ($ in thousands) on a weekly basis.

I served as a communication and promotion intern for the Morning Mess 93.1 radio show. I assisted promotional staff with event planning and the production team with daily show duties including editing using Adobe Audition, research on celebrity callers and show ideas. I was also directly involved with show skits (on-air acting) and script writing in addition to assisting with the coordination of Santa Slam 2006 on Monument Circle.

Bloomington, Indiana Area

Responsible for collecting and analyzing market research for IU's Residential Programs & Services (RPS) Department. I assisted the Director of Housing with a multi-million dollar university housing initiative geared towards retaining students in campus dorms/apartments. The main responsibilities of this position included: survey creation, implementation and data collection.

Ba- Journalism Minor-Marketing, Journalism

Master Of Arts (M.A.), Communication, 3.75

Master Of Science (M.S.), Management/Marketing Management, General, 3.5