Elena Sidorkina Email & Phone Number

• Development and maintenance of successful relationships with the largest Russian and international advertising agencies, including commercial terms, engagement model and joint collaborations.• Management of a team of up to 20 specialists from junior to senior in the following areas: mobile advertising, video advertising, programmatic, e-retail. • Responsibility for strategic development, operational management, and control of the division's financial performance.• Building… Show more • Development and maintenance of successful relationships with the largest Russian and international advertising agencies, including commercial terms, engagement model and joint collaborations.• Management of a team of up to 20 specialists from junior to senior in the following areas: mobile advertising, video advertising, programmatic, e-retail. • Responsibility for strategic development, operational management, and control of the division's financial performance.• Building, managing, and developing teams of specialists to achieve client goals.• Project management within the agency from creation strategy to presentation to external and internal clients.• Creation of new products and services for clients.• Recruitment, motivation and development of employees, creation of IDP.• Quarterly setting personal KPI employees, performance control.• Development of training programs and training materials. Show less

• Promotion of mobile apps (UA+Retargeting) with kpi reach and performance: Google UAC, Yandex.Direct, DV360, MyTarget, Facebook, VK, ASA, TikTok, CPA networks, Xiaomi Ads, Huawei Ads. Work with trackers: Appsflyer, Appmetrica, myTracker, Firebase.• Promotion of mobile sites with kpi reach and performance: TikTok, Telegram, Yandex Maps, Yandex Navigator, 2GIS, Maps.me, Viber, Snapchat, Wallet, Twitter, Linkedin, Spotify. Work with trackers: Google Analytics, Ya.Metrika, DCM, Omniture… Show more • Promotion of mobile apps (UA+Retargeting) with kpi reach and performance: Google UAC, Yandex.Direct, DV360, MyTarget, Facebook, VK, ASA, TikTok, CPA networks, Xiaomi Ads, Huawei Ads. Work with trackers: Appsflyer, Appmetrica, myTracker, Firebase.• Promotion of mobile sites with kpi reach and performance: TikTok, Telegram, Yandex Maps, Yandex Navigator, 2GIS, Maps.me, Viber, Snapchat, Wallet, Twitter, Linkedin, Spotify. Work with trackers: Google Analytics, Ya.Metrika, DCM, Omniture, Weborama, Sizmek.• Promotion of mobile sites with programmatic platforms (OTM, GoMobile, Hybrid, etc.), incl. with data from mobile operators.• Media planning, selection of an effective media mix for the client, based on kpi, budget, specifics, etc.• Development of promotion strategy.• Communication through agency account managers and with clients directly.• Preparation of materials for launching an advertising campaign, control of launches and terms of promotion.• Optimization of advertising campaigns, A/B testing in order to achieve the set targets/project plans.• Preparation of statistics, analytical reports during and after the advertising campaign.• Preparation of post-campaign reports and recommendations for subsequent flights, incl. final presentations.• Making technical, analytical audits. Show less

Магистр, Marketing

Управление Продуктом

Бакалавр, Economics, 4,8