Valeriya Usoltseva Email & Phone Number

• Launched 6 private labels in the Sports, Fashion, Kids, FMCG, and Beauty categories within 1 year
• Developed and implemented marketing strategies for private labels, driving an increase in market share through targeted multi-channel campaigns and data-driven insights
• Reduced time to launch new brands from scratch through implementing private labels methodology and leading project launches (management, planning, legal, stakeholder management, and budgeting)
• Launched 8 multi-channel marketing campaigns (TV, OOH, OLV, digital, performance, SMM, influencers, trade promotions) to drive brand visibility and engagement
• Increased average CTR by developing creative brand components, creating guidelines, and managing visual/communication materials aligned with the brand’s Tone of VoiceIdentified new growth opportunities through market.
• Established an own team of 3 marketing strategists, mentoring and leading a cross-functional group with over 10 employees, while successfully advancing 2 junior specialists to middle and senior-level management positions

• Developed and implemented over 15 special projects on a turnkey basis, collaborating with major clients (Disney, Warner Bros., Universal) and managing concept creation and negotiations
• Achieved an average target CTR of over 50% through a special project with Warner Bros. for the 20th Anniversary of Harry Potter
• Drove over 20% sales growth in the children's goods category by implementing several special projects with Disney, Universal, and Warner Bros
• Reached a new audience segment by developing the first e-commerce fan zone for Disney MARVEL, featuring interactive content and animations
• Launched a new initiative in the children's goods category, resulting in over 45% of products becoming bestsellers and 65% receiving a 5-star rating through effective performance tools and attractive landing pages
• Increased AdRev by over 24% by developing and launching an informational digest for sellers

• Launched a new premium children's toothpaste by developing and approving the design and coordinating the product development process
• Created comprehensive product promotion campaigns (digital, special projects, blogger partnerships, and corporate support) to enhance visibility and engagement
• Increased online reach by over 61% for the premium children's line compared to the planned target during the launch
• Led the adaptation of design artworks and key visuals for multi-channel campaigns by collaborating with the American head office (design and production teams)
• Conducted analytics, including market and distribution analysis, and assessment of new product potential (Nielsen, research agency data) which helped to increase the listing process for offline retail chains
• Launched 5 events and promotional activities

• Achieved with the team second place at the MAA Globes International Award by implementing the 5G network presentation at Formula 1, coordinating a press tour with a total reach of over 82 million people
• Successfully launched event for "Nespresso Vertuo" coffee machine - presentation for over 200 attendees, resulting in increased retail sales growth
• Coordinated PURINA Pro Plan's participation at the largest industry exhibition, engaging 245 participants, with over 80% of potential customers agreeing to receive company updates via email
• Organized 17 promotional events for leading FMCG companies from concept development to final reporting, ensuring effective execution and impactful outcomes

Master'S Degree, Public Relations, Advertising

Thesis topic: Marketing strategy development for IT startups

Bachelor'S Degree, Public Relations, Advertising

Thesis topic: PR promotion strategy for singer