Lena Engel Email & Phone Number

Germany

Driving the strategic development and operational execution of marketing and communication initiatives across both the German and Norwegian market. Aligning market-specific strategies with the broader corporate objectives, ensuring a cohesive brand presence and delivering impactful results.Key Responsibilities:Strategic Development & Execution: Lead the creation and implementation of comprehensive marketing strategies tailored to the unique dynamics of the German and Norwegian markets. This includes overseeing the entire customer journey and ensuring that both markets are aligned with the overall corporate vision.Branding & Communication Strategy: Develop and implement a consistent communication strategy, ensuring the brand's identity is effectively communicated across multiple channels. This includes overseeing both internal and external branding efforts and maintaining the integrity of the brand message in both markets.Marketing Budget Oversight: Manage the planning, allocation and tracking of the marketing budget to maximise ROI and ensure efficient resource utilisation.Cross-Functional Coordination: Act as a liaison between marketing and other departments, such as development and support, to ensure the smooth execution of cross-departmental initiatives. Coordinate projects across teams in both Germany and Norway to maintain synergy in marketing efforts.Group-Level Strategy Alignment: Collaborate with the corporate leadership team to ensure the Group’s communication strategy is effectively localised for the German and Norwegian markets. Ensure that market activities are aligned with the company's overarching strategic goals and business plans.Market-Specific Project Leadership: Identify, plan and lead the execution of all Group activities and marketing campaigns within both markets. This includes leveraging market research and trends to adapt strategies and remain competitive in each region.

County Dublin, Ireland

Led the development and execution of comprehensive, multi-channel marketing strategies that significantly elevated brand positioning and accelerated revenue growth. Reporting directly to the CEO, I was responsible for steering high-level marketing decisions, aligning marketing operations with the Group's strategy and overseeing a team of seven to generate significant impact.Target Markets: UK, Ireland, Australia, US, UAE, South AfricaKey Responsibilities:Strategic Marketing Vision: Defined and led the Group’s marketing strategy, ensuring alignment with the company’s long-term business goals. My leadership expanded brand presence, driving demand and scaling marketing impact across multiple product verticals.Cross-Functional Leadership: Partnered with senior leadership, Sales and Customer Success teams to drive customer-centric marketing initiatives, ensuring that all efforts supported overall business objectives.Brand Stewardship & Market Positioning: Elevated the Group's brand to become a recognised thought leader in the foodservice, sustainability and healthcare space, through strategic content marketing, PR initiatives and industry presence.Growth & Innovation: Championed demand generation strategies that spurred customer acquisition, pipeline velocity and customer retention, leveraging digital, social, and traditional marketing channels.Data-Driven Decision Making: Provided actionable insights to the Board through advanced analytics, shaping data-driven marketing strategies that enhanced both market positioning and revenue growth.Executive Budget Oversight: Led the strategic management of the marketing budget, aligning resource allocation with company growth goals and driving marketing ROI by optimising spend across all channels.As a key member of the executive leadership team, I ensured that marketing was a core driver of Nutritics' growth, balancing strategic foresight with operational excellence to advance both brand and revenue objectives.

Dublin

Client: GooglePoint of contact between internal and external stakeholders for LCS and SMB clients for the EMEA market.* Working closely with Account Managers, Brand Specialists and Technical Teams to provide high level support to advertisers, media and creative agencies running Rich Media and YouTube campaigns on the Google network*Overseeing the lifecycle of a project from early development of tailored plans, procedures and strategy documents through project execution to close-out. Working closely with key Agencies, Suppliers, and Stakeholders to ensure all activities resonate within project scope and schedules.* Building and maintaining strong relationships with clients; educating them on Google products* Digital marketing platforms expertise (YouTube, XFP (former DFP), DCM, DC Studio, GWD)* Ad server, Ad management, Ad trafficking and Ad Tag knowledge* Conducting RCAs and supporting management in terms of escalations* Updating weekly and monthly data for internal and external management (Data Analytics & Trends, Utilization Studies) on the team’s performance and achievements* Establishing mutual learning targets and choosing a course of action on an interdisciplinary level and supporting the operation in terms of development and innovation of the existing training and coaching / mentoring programmes

Dublin

Client: GoogleCreating and optimizing Google AdWords campaigns for LCS clients using relevant marketing insights.* Developing account strategies to adjust bids to suit specific markets, products and trends, especially to increase ROI and Reach & Spend* Analyzing overall account performance (Account Health Checks and SOS-Reports)* Online advertising platforms expertise (AdWords, AdWords Editor, Keyword Planner)* Extensive PPC, PPA and CPM knowledge* Multilingual Strategist* Examining data sets with regards to their basic suitability and plausibilities in terms of content; updating daily data for internal and external management* Identifying and defusing conflicts, recognizing complex interrelationships and adjusting formulas in dashboards accordingly* Mentoring and coaching new hires (offering encouragement, promoting individual growth and providing positive reinforcement for improvement)* Establishing mutual learning targets and choosing a course of action together with the Training Department and Team Leader

Wellington & Wairarapa, New Zealand

* Responsible in a key role as the organiser of the German Film Festival 2014, a film festival that takes place throughout New Zealand. Ensuring the required communication channels with project partners and agencies were in place to support various aspects of the project lifecycle. Working closely with key stakeholders to ensure the comprehensive development and execution of project plans, processes, procedures, and strategy documents.* Primarily responsible for overseeing the PR programme for the Goethe-Institut New Zealand including using the Content Management System, updating the website, maintaining the social media presence including Facebook.* Responsible for the production of printed materials, including writing the content, translating it, liaising with graphic designers and printers.* Reported directly to the Director of the Goethe-Institut New Zealand.

Flensburg Und Umgebung, Deutschland

* Relied upon in a multi-faceted role accountable for the public relations and marketing programme for the Careers Service of two universities.* Planning and organising all aspects of a Careers Fair at which more than fifty graduate employers exhibited and students attended to meet prospective employers – similar to the Milk Round.* Planning and organising job relevant seminars and evaluating the results afterwards.* Working to ensure all key project activities were completed within set deadlines, to the ideal standard and on budget.

Bonn Und Umgebung, Deutschland

Role held:Jul 2013 - Nov 2013Mar 2014 - Mar 2014* Responsible for the creation and production of the brochure of all cultural projects with German participation during the EU programme CULTURE (2007-2013) for presentation to the German Ministry of Foreign Affairs and European Commission, Directorate General for Education and Culture.* Meeting with the organisations, speaking with them to understand their projects thoroughly, writing descriptions of their activities for inclusion in the brochure and the Creative Europe Desk website.Handling telephone based enquires regarding EU funding for cultural projects and consulting with others to answer these enquiries.* Producing marketing materials such as flyers. Introducing the use of social media including Facebook and Twitter.

Flensburg Und Umgebung, Deutschland

Padborg, Denmark

One day a week placement teaching English and German at a German school.

Master Of Arts (M.A.), "Culture - Language - Media" (Additional Qualification In Business Studies)

Education record

Bachelor Of Arts (B.A.), Mediation Studies (English And German)