Creator Programming Clients: Sony, Kenvue, Performance Food Group, Finlandia Vodka, eBay Sneakers, FIJI Water, Perkins School, Brennan Center for Justice. Hormel Foods and subsidiaries including Natural Choice, Jennie-O Turkey, Hormel Pepperoni, Columbus and Skippy. Agencies: The Many (FKA Mistress), Big Spaceship, Trilogy, SuperBloom HouseCasting for Traditional Commercial Production: eBay Watches, Sony, Full Throttle, West Hollywood TourismDigital Content: CoStar, WEtv, Vox, OrangeTheory Fitness, Subaru, WEtvCreator Programming for Experiential: FIJI Water, ArtFinder, Natural Choice , 1800FLOWERS• A trusted long-term partner of multinational brands and nonprofits for more than 15 years. Bridging the gap between content marketing background and data-driven creator integrated programs to deliver premium content that drives measurable brand lift, high-quality engagement, purchase intent, and conversion (subscriptions, signatures, signups, sales).•Manage end-to-end execution of creator-led activations, acting as cross-functional lead between physical production team, creator teams, ad agencies and brand. Output is intentionally produced for integration across social, digital, OTT/streaming and OOH mediums.Specialized in building creator networks purpose-built for specific sectors, and keyword-indexed for sub-verticalized and performance KPI search.Consult with operational and business affairs teams to standardize creator contracts and brief templates, productize and package key services, and create SOPs for creator-led program development and execution.• Serve as talent/celebrity/partnerships lead for social impact projects at both the community and national levels. Cross-functional coordination including negotiating PR scopes into key talent contracts, remote-producing celebrity content, and managing talent logistics within framework of larger events.

Spearheaded business growth initiatives, creating a roadmap for creator integration and productizing key services in order to best support agency and brand clients who would often arrive without a clear definition of their own needs. Optimized project scopes and profit via influencer spend efficiency principles and proactive licensing/usage negotiation.Crafted influencer integration strategies –programming intended to align with brands’ fully integrated marketing plans -- and oversee execution including physical production, campaign activation and reporting. Delivered compelling RFPs, proposals, and packages across key opportunity sectors, including retail, consumer finance, entertainment, technology and nonprofit.Educated external sales teams on the latest platform changes and industry trends so that they could pitch more effectively.Built relationships with publishers and event organizers by offering customized education programming, thought leadership articles and event speaking. Led educational workshops tailored for journalists and comms teams, providing platform expertise and creator-centered skill-building experiences.

Execution specialist, creator strategist -- supporting branded campaigns across multiple verticals and internal events

As a consultant to major companies in CPG, professional services, hospitality and lifestyle, I worked on integrated content strategy and execution for countless product launches, seasonal and/or annual campaigns, brand content packages and experimental campaigns. My CFX specialties include strategic partnerships, social impact at community or city level, and senior-level copywriting/CD. Highlights included:Embratur —English-language site promoting experiential travel in 10 statesVox —native content for partnerships with Bacardi, Bonefish Grill, and other brandsOnboard Media — Cruise site expansion, refreshed and expanded 80+ cruise line partner pages, 30 destination hubs and produced multiple video series.Goodr x Dinty Moore Super Bowl eventWEtv + 1800-Flowers Cobranded content campaign & vacation sweepstakes to promote the TV show “I Do Over,” for which 1800-FLOWERS was the presenting sponsor. Also served as honeymoon expert and tradeout producer for honeymoon.

Wrote columns, features, interviews, photo galleries, reportage for many publishers including Food Network, LA Times, Forbes, Brides, MSN, ABCNews.com, Away, Robb Report, Bridal Guide, Islands, South China Morning Post.

I developed, sold and producde digital and television series and special projects in the United States for Huck Magazine, an award-winning, globally distributed culture magazine published by The Church of London.Projects includes digital series, licensing agreements, strategic partnerships, branded content.

Production company credits: Minute to Win It, The Winner Is, Chef Wanted, Exit, Extreme ChefScouted, secured and signed unique, greenlight-winning characters in niche genres and off-the-radar subcultures -- from the Yukon to Harlem to the Apache Nation.Conducted Skype casting sessions and direct-to-camera interviewsIdentified, pitched and secured multiple strategic brand partnerships.Produced casting tapes and wrote one-sheetsConducted extensive research in the field, on the phone and online

Working under an overall deal with Stick Figure Productions, the reality TV production company owned by Ora.TV [Larry King Now, Real Girl's Kitchen, Beerk Geeks]. As a development producer, I created original concepts for cable and digital series in the women's fashion, outdoors and men's adventure genres.

Associate Producer -- Stuffed (Tasted)Responsibilities included host & contestant casting, location permits/clearances, challenge producer, travel coordinator.

Appeared on Celebrations.com and 1800FLOWERS-produced WEtv series I Do Over as honeymoon expert. Organized honeymoon giveaways as on-air tradeouts for TV series. Wrote online and newsletter features for the site, and participated in 1800Flowers press campaigns as travel expert.

Appeared in WEtv series "I Do Over" as honeymoon expert. Secured travel tradeouts on behalf of production company. Created and executed cross-promotional features for WEtv and 1800 Flowers.Developed, wrote and produced ancillary Web contenr slate for 7 shows on WEtv's 2011/2012 programming calendar, including Bridezillas (Sync scripts), My Fair Wedding (Web supplement "My Fair Honeymoon,") and Braxton Family Values (location-centric online features).

I was contracted by Orbitz to write weekly blogs with a rotating geographical focus of Hawaii, California, Caribbean, Mexico. (Sweet locations, right? I chose them myself.) I also worked on multiple Away.com projects including "Best Resorts," "Best All-Inclusives," and other collections. In 2010, I worked mainly on sister site Trip.com, writing destination content for approximately 50 Tier-A and B cities.My most noteworthy project of all was a 10-day blog where I traveled across the Southwest on a route inspired by the books of Larry McMurtry, on a mission to find the author himself.

Features writer

I got a 3-book deal from Globe-Pequot, a subsidiary of Morris Publishing, in mid-2008, and began writing the books immediately after. They were published corresponding to seasons in 2009. The books were an experiential guide to California, organized according to readers' interests and preferred itineraries rather than traveler category (family, single, etc.) or venue pricing. SIP was wine-focused, SUN was a guide to beach and desert communities, and SNOW was snow sports. I interviewed 70 experts for each book -- ranging from celebrity chefs to Olympic athletes to scientists.

Seasonal local editor of Zagat LA Restaurants

Wrote mkt/branding materials, copy and content for Sony websites, online and print campaigns, POS and conference/tradeshow presentations...Flash video scripts, voiceover, text campaigns, you name it. Worked on launch of CONNECT Canada and was project manager/content producer for Tips & Tricks section of Sony CONNECT.