Variable Content

Do brands have the power of self-expression? We say yes. Brand content is the most versatile marketing resource, in that one set of messages can be conveyed many different ways, in multiple formats, long or short-form, as a standalone or woven into larger stories. It can be: Written, Spoken, Memed, Imaged, Experienced. We believe the most impactful content strategy execution is integrated across a variety of platforms. Should brands separate creative strategy from production and execution? We say no. Interlink them, and make each link in the chain accountable to the others. Yes, we are ideators and big thinkers. We’re among the growing group of nimble, multi-skilled boutique agencies that companies turn to for quick solutions and measurable results at a fraction of the cost. We work within the client’s calendar and immediate objectives. While we’ve been a trusted partner to some clients for more than a decade, we’ll also happily jump into last-minute projects, seasonal campaigns or white label projects. We trust that the quality of our work will lead to a long-term partnership. Our Services include: 🖉 STRATEGY and IDEATION. Ongoing or project-based. Integrated across digital, social and experiential. Campaign or initiative tactical plans. Persona mapping. 💻 DEVELOPMENT. Competitive analysis. Tactical plans for SEO, live event and social media. 👤 TALENT. Influencer campaigns. UGC. Character and expert casting. Strategic partner collaborations. 🔲 EXECUTION. Full-service campaign activation including video production, live event logistics, influencer flighting. Learn more at https://variablecontent.co/ or email lena@variablecontent.co