Lena Knight Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

Toronto

A senior member of the technology team, tasked with leading multiple tier-A clients, managing the development and growth of teams, driving strategy and fostering integration with other key specialties including creative, paid and performance, insights and analytics, digital, and more. Select clients include: PayPal, TELUS, Schneider Electric Canada, Box, ServiceNow, Symantec and Microsoft. September 2011 - March 2016: A senior leader on the consumer (brand) team, focused on developing… Show more A senior member of the technology team, tasked with leading multiple tier-A clients, managing the development and growth of teams, driving strategy and fostering integration with other key specialties including creative, paid and performance, insights and analytics, digital, and more. Select clients include: PayPal, TELUS, Schneider Electric Canada, Box, ServiceNow, Symantec and Microsoft. September 2011 - March 2016: A senior leader on the consumer (brand) team, focused on developing integrated consumer-facing strategies for key clients in the CPG, food and beverage, travel and consumer technology sectors. Lead multiple teams and was responsible for business development, client strategy and team growth. Key clients include Go RVing Canada, Iberostar, Mondelez Canada, Labatt and SC Johnson. Show less

Toronto, Canada Area

Strategic counsellor and account lead for consumer marketing clients; overseeing a team of eight practitioners; representing tier-A clients in the CPG and food and beverage sectors. Member of the senior management team responsible for overseeing the financial management of key accounts, ensuring profitability of programs and projects and tasked with the development and growth of direct reports through effective coaching and feedback. Select clients include: Procter & Gamble (Tide… Show more Strategic counsellor and account lead for consumer marketing clients; overseeing a team of eight practitioners; representing tier-A clients in the CPG and food and beverage sectors. Member of the senior management team responsible for overseeing the financial management of key accounts, ensuring profitability of programs and projects and tasked with the development and growth of direct reports through effective coaching and feedback. Select clients include: Procter & Gamble (Tide, Pampers, Iams, Eukanuba, Future Friendly, Pepto Bismol), Bacardi (Grey Goose, Bombay Sapphire), TD Music Festivals, General Mills, travelocity.ca and Rogers. Show less

Senior Consultant, Consumer Marketing Practice (January 2009 - February 2010)Consultant, Technology and Consumer Marketing Practices (September 2007 - December 2008)Account manager and strategic counsellor in the consumer marketing and technology practices, overseeing national pro-grams and managing teams of two to six practitioners, representing tier-A clients in the healthcare, packaged goods, food and technology sectors.Key clients include: Motorola, Coca-Cola Canada… Show more Senior Consultant, Consumer Marketing Practice (January 2009 - February 2010)Consultant, Technology and Consumer Marketing Practices (September 2007 - December 2008)Account manager and strategic counsellor in the consumer marketing and technology practices, overseeing national pro-grams and managing teams of two to six practitioners, representing tier-A clients in the healthcare, packaged goods, food and technology sectors.Key clients include: Motorola, Coca-Cola Canada, Minute Maid, Maple Leaf Foods Inc., Cascades Tissue Group, Canadian Tourism Commission, Thomas Cook, Boehringer Ingelheim, Intel of Canada and Michelin. Show less

London, England, United Kingdom

Responsibilities included: relationship building amongst key opinion leaders; organization and execution of medical and consumer events; development of media materials, issues management and media training materials; proactive media relations activities; building client relations; and providing administrative support.

Management of day-to-day proactive media relations activities media tours, and project and special event management.