Lena Mills-Adams Email & Phone Number

Greater Atlanta Area

Greater Atlanta Area

Responsiblities include:-Business Development-Direct Sales-Account Management-Lead Generations-Negotiations and presentations

Developed and grew existing accounts for MMT represented stations in the SoutheastDeveloped efficient packages to increase share of business by as much as +122% which increased revenue by +$500,000 in 2007 & 2008, in Television markets in the Southeast Region.Developed and grew new and existing relationships with agency planners and buyers.Developed and.

Managed existing accounts for major Comcast interconnect markets; Increased revenue by +109% year to year. Resulting in a yearly increase of +$275,000 in 2004.Developed efficient cable packages to increase spendingManaged and Developed relationships with agency planners and buyers.

Managed all Spot TV and Radio for the Southern Region Hyundai/Kia automotive account.Developed cost guides for Shoney’s, Church’s, Midas, Pfizer, MTV and VH1.Managed a staff of 4 buyers and 2 buying assistants.Coordinate all buying projects for the Southern Region.

Developed and managed a new start-up team of 17 professionals serving Verizon Wireless and corporate for all lines of business covering 40 geographical markets in the southern region.Placed all broadcast media business in just eight weeks for 2001.Implemented and oversaw the placement of Newspaper and Out of Home media.Managed NY regional buying office.

Managed all Spot TV and Radio buying for Best Foods, Warner Welcome, New York Racing Association, Citgo and JRAP (Joint Recruiting Advertising Program for the US Armed Forces).Awarded AOR assignment for Best Foods and increased billing from $5 to $50 million.Developed cost guides for TV and Radio and supervised a staff of 8 buyers.