Lene Dam
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Lene Dam Email & Phone Number

Marketing Activation Manager at Royal Copenhagen at Royal Copenhagen
Location: Copenhagen, Capital Region Of Denmark, Denmark 9 work roles 4 schools
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Current company
Role
Marketing Activation Manager at Royal Copenhagen
Location
Copenhagen, Capital Region Of Denmark, Denmark
Company size

Who is Lene Dam? Overview

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Quick answer

Lene Dam is listed as Marketing Activation Manager at Royal Copenhagen at Royal Copenhagen, a company with 152 employees, based in Copenhagen, Capital Region Of Denmark, Denmark. AeroLeads shows a matched LinkedIn profile for Lene Dam.

Lene Dam previously worked as Marketing Activation Manager at Royal Copenhagen and Digital Client & Agency Manager at Aller Media A/S. Lene Dam holds Cand.Merc.(Kom), Business Administration And Organizational Communication, 12 from Copenhagen Business School.

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Email format at Royal Copenhagen

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Royal Copenhagen

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Profile bio

About Lene Dam

Marketing Manager with a commercial mindset and a "digital-first" approach•I create brand awareness through relevant strategic and well-planned 360 campaigns, with structured and aesthetic execution•10+ years of practical experience with luxury and premium Lifestyle Brands •ATL & BTL•Experienced in working with Media- and PR- agencies•Retail Media -Best in class partner marketing activations with Key Accounts in Fashion, Beauty and Home Lifestyle (both physical and 3rd party online accounts) •Well wandered in various organizational setups with multiple internal cross-functional teams/stakeholders •Passionate about brand experience, -values, -guidelines, and aesthetic outcome •Develops and executes best-in-class consumer experiences that drives brand engagement and traffic to stores + online Loves to work with;Consumer engagementBrand strategySustainability CommunicationsCircular FashionDiversity and Inclusion•Experienced in most of the marketing disciplines related to the Lifestyle Industry;Retail-, Wholesale- and Ecom & Omnichannel marketing(B2C + B2B + B2B2C)Media Planning and PartnershipsPRDigital MarketingInfluencer MarketingNative advertisingAmbassador ProgramsContent CreationEvent ManagementLoyalty programs Key Account MarketingTrade Marketing -physical and online

Listed skills include Fmcg, Marketing, Luxury Brand Marketing, Event Management, and 3 others.

Current workplace

Lene Dam's current company

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Royal Copenhagen
Royal Copenhagen
Marketing Activation Manager at Royal Copenhagen
denmark
Employees
152
AeroLeads page
9 roles

Lene Dam work experience

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Marketing Activation Manager

Current

Glostrup, Hovedstaden, Danmark

Jul 2023 - Present

Digital Client & Agency Manager

København, Hovedstaden, Danmark

-Developed digital media campaign proposals for clients and agencies across all Aller Media's brands and digital channels;Influencer Campaigns, Native Digital Advertising (paid editorial content), partnerships and campaigns, Display Advertising (programmatic) and SoMe advertising-Worked with the famous (Danish) brands like Elle.dk, Femina.dk, Se&Hør.dk.

Mar 2022 - Dec 2022

Retail Marketing Manager Nordic+Baltic / Tommy Hilfiger

Danneskiold-samsøes Allé 55, 1434 København K.

-ATL and BTL marketing in the Nordic market, plus support and guidance to the Baltic agencies with their marketing activitiesMilestones:-Relaunch and roll out of the Nordic CRM loyalty program (Hilfiger Club)-Launch and roll out of the sustainable circular fashion program "Tommy for Life" in Denmark across all channels (instore activations and Influencer.

Jun 2018 - Feb 2022

Retail Marketing Coordinator Nordic / Tommy Hilfiger & Calvin Klein

København Og Omegn

ATL & BTL retail marketing planning and execution for the brands Tommy Hilfiger and Calvin Klein in the Nordics (DK, SE, NO, FI).Marketing Activation at own stores and with Key Accounts (Magasin, Illum, Kamppi Center, Boozt.com and many more..

May 2017 - May 2018

Marketing- Og Pr-Specialist

København, Hovedstaden, Danmark

Marketing og PR (DK)Udvikling og eksekvering af marketing- og promotion-plan v. tilpasning af den internationale marketingstrategi og brand-guidelines til det danske marked. Med særligt fokus på Trade Marketing hos key accounts; Matas, Magasin, Illum og Sephora.Projektansvarlig for POSM og events til alle lanceringer, presseomtale og rapportering af.

May 2016 - May 2017

Nordic Brand Coordinator @ Bobbi Brown Cosmetics And La Mer

København Og Omegn

PR & Marketing for Bobbi Brown Cosmetics og La Mer (en del af Estée Lauder huset) i Skandinavien. PR og Marketings erfaring med FMCG inden for selektive kosmetik-brands.Indgående kendskab til strategisk kommunikation i skønhedsbranchen til interne og eksterne målgrupper.Ansvarlig for rapportering, pressemeddelelser og nyhedsformidling til skønheds- og.

Oct 2013 - Nov 2014

Pr And Marketing Assistant

Studiejob.Nordisk PR og Marketing Assistent med opgaver for Estée Lauder huset inkl. Estée Lauder Corporate Sales, Clinique, MAC, Origins, mf.. Diverse PR-, marketing-, CRM-, Online-, og Training- opgaver inklusiv medvirken til lancering af Clinique.dk og Origins.dk.

Sep 2008 - Sep 2013

Sales Advisor

Københavnsområdet, Danmark

Studiejob.Erfaring med FMCG og high end brands i tøjbanchen.Salgsassistent i Nørgaard Paa Strøget og Mads Nørgaard.Her solgtes blandt andet Mads Nørgaard, Dries Van Noten, Acne Studios, Comme Des Garcons, Henrik Vibskov, Stine Goya, Epice, Equipment, Rag & Bone og mange flere. Jobbet bestod først og fremmest i, at yde den ypperste kundeservice og.

Dec 2007 - Nov 2014
Team & coworkers

Colleagues at Royal Copenhagen

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4 education records

Lene Dam education

Cand.Merc.(Kom), Business Administration And Organizational Communication, 12

Master thesis completed in November 2013 with the top grade of 12. The master thesis researched the trending field of Sustainability and.

Digital Marketing & Communication, Digital Marketing

Kpi Communications A/S

Activities and Societies: -Building a Digital Marketing Strategy and KPI setting -Web analyses -Google Analytics -SEO -SEM -Email.

Master'S Degree, Marketing

Fag på bachelor niveau indenfor følgende fagområder: Marketing, Business, Management, Finance. HR.

FAQ

Frequently asked questions about Lene Dam

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What company does Lene Dam work for?

Lene Dam works for Royal Copenhagen.

What is Lene Dam's role at Royal Copenhagen?

Lene Dam is listed as Marketing Activation Manager at Royal Copenhagen at Royal Copenhagen.

Where is Lene Dam based?

Lene Dam is based in Copenhagen, Capital Region Of Denmark, Denmark while working with Royal Copenhagen.

What companies has Lene Dam worked for?

Lene Dam has worked for Royal Copenhagen, Aller Media A/S, Pvh Corp., Parfums Christian Dior, and The Estée Lauder Companies Inc..

Who are Lene Dam's colleagues at Royal Copenhagen?

Lene Dam's colleagues at Royal Copenhagen include Birthe Lindell, Allan Therkelsen, Sarah Clausen, Signe Taasti Andersen, and Bastrup Niels.

How can I contact Lene Dam?

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What schools did Lene Dam attend?

Lene Dam holds Cand.Merc.(Kom), Business Administration And Organizational Communication, 12 from Copenhagen Business School.

What skills is Lene Dam known for?

Lene Dam is listed with skills including Fmcg, Marketing, Luxury Brand Marketing, Event Management, Marketingsstrategi, Pr, and Strategisk Kommunikation.

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