Lenka Li Email and Phone Number

• In charge of the implementation of PPE GC 8020 strategy, tracking and analyzing SKU activity and customer loyalty; In 2021, successfully EOLed 3000+ SKU, which contributed $100K pricing to BU, further simplifying the product structure• Participated in the annual plan of the business division by collecting and integrating the data such as market size, key industries, and macro economy to formulate the plan from multiple dimensions such as sales growth, market demand, competitors, new project launch and pricing• Sorted out and summarized monthly sales data, through product lines, channels, distributors and other dimensions, and assisted the management in decision-making; Liaise with finance department, check monthly sales and profit, and update annual sales target based on business operation; Connect with R&D department, update market feedback, and track the progress of new projects and the operation of existing projects• Based on sales data, analyzed price changes of each product line, and conducted reports via Tableau; Meanwhile, adjusted unreasonable channel price to improve pricing strategy and optimize product profit• Introduced and localized PAPR products from abroad by promoting packaging design, manual translation, and function customization• In 2021, responsible for the Oracle-SAP system migration project, connecting with the third-party project team, cleaning material data, coordinating with various departments, and testing the functional operation of the new system; Completed 2 go-to-live projects within 10 months and successfully migrated 1W+ SKU (the project won the second prize of the Group in 2021)• Support daily routine of Marketing Department, such as translating product videos, collecting industry data, and supporting exhibition activities

·Increased brand awareness by managing contents on different social media platforms, interacting with followers, and connecting with related 20+ celebrities and professionals ·Supported new product development by collecting weekly data, analyzing customer preference, and organizing new product marketing campaigns·Expanded sales channels and generated over $10K on return products in a month by running campaigns on Facebook

• Optimized social media channel communication by completing over 300 cold calls with 90% success rate in the task of requesting address and creating planning opportunities• Supported lifestyle team in serving party channel vendor management for the client to build up long-term relationships with their media partners• Increased both paid and earned brand exposure by organizing luncheon event with 11 industry leading media via managing sign-in, welcoming, and follow-up post • Ensured customer success and positive overall experience by supporting core team to reach customers’ goal of market entry through competitor analysis and content translation

• Motivated core teams to improve business performance by pursuing over 4,000 accounts, conducting data analysis, and building reward system• Supported regional sales team by analyzing, cleaning, and visualizing customer accounts data into high level insights• Ensured leadership awareness and core team alignment by creating strategic agenda, facilitating meeting contents, and coordinating team discussion

• Supported audit process by requesting documents from clients and banks, scheduling open meetings, and making account drafts including fixed assets, accounts receivable, and inventory• Empowered team with client-ready audit report, utilizing learnings within a short period of 3 months • Audited 4 companies in 3 months, across various industries, such as hospitality, manufacturing and logistic