Luis Acosta Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

 Responsible for recovering and grow sales by managing the business relationships of strategic accounts in the region for CTG own brands (Pure Passion, Kiera Grace, PAWS, etc.) and Private Label for Cracker Barrel, Burlington Coat Factory, Walmart, TJX.  Developed and negotiated sales and marketing plans to increase CTG brands presence in Key Accounts (Metro Inc. Rexall, Jean Coutu, etc.) Recommended new product developments by customer and/or by segment, to improve sales where… Show more  Responsible for recovering and grow sales by managing the business relationships of strategic accounts in the region for CTG own brands (Pure Passion, Kiera Grace, PAWS, etc.) and Private Label for Cracker Barrel, Burlington Coat Factory, Walmart, TJX.  Developed and negotiated sales and marketing plans to increase CTG brands presence in Key Accounts (Metro Inc. Rexall, Jean Coutu, etc.) Recommended new product developments by customer and/or by segment, to improve sales where business gaps were found. Show less

Toronto, Canada Area

 Responsible for driving USD $6MM in sales by managing the business relationships of strategic accounts in the region for Midas OEM segment (+165% since 2016).  Developed sales and marketing plans to increase Midas premium brand NINJA presence in Latin America (USD $4.5M from USD $250K) Negotiated distribution, sales targets and marketing contracts with local customers annually, to increase ROI, market presence and brand recognition. Organized, planned, and monitored sales… Show more  Responsible for driving USD $6MM in sales by managing the business relationships of strategic accounts in the region for Midas OEM segment (+165% since 2016).  Developed sales and marketing plans to increase Midas premium brand NINJA presence in Latin America (USD $4.5M from USD $250K) Negotiated distribution, sales targets and marketing contracts with local customers annually, to increase ROI, market presence and brand recognition. Organized, planned, and monitored sales orders between customers in the region, global logistics agents and Midas factories located in south Asia to achieve volume savings and consolidation efficiencies. Recommended new product developments by customer and by industry segment, to improve sales where business gaps were found, by analyzing market data vs. actual customer’s market coverage. Show less

National Accounts - Canada

 Developed best in class category reviews based on customer POS data, market data (Nielsen) and consumer trends for Laundry, Baby, Hair Care & Color, Oral Care, Household and Cosmetics; to support national customers (Loblaws, Sobeys, Metro, Katz, CTC, J. Coutu) increase their market importance in flat or decreasing markets. Optimized product mix and merchandising resources by negotiating with marketing suppliers the most efficient materials, goods and services; to capture the buying… Show more  Developed best in class category reviews based on customer POS data, market data (Nielsen) and consumer trends for Laundry, Baby, Hair Care & Color, Oral Care, Household and Cosmetics; to support national customers (Loblaws, Sobeys, Metro, Katz, CTC, J. Coutu) increase their market importance in flat or decreasing markets. Optimized product mix and merchandising resources by negotiating with marketing suppliers the most efficient materials, goods and services; to capture the buying interest of target consumers and distinguish P&G’s categories and billion-dollar brands from the competition. Supported customer business development teams, including distributors (Crossmark, Acosta, McKesson), with merchandising activity analysis, plan-o-gram work and efficient assortment using the most up to date shopper base design strategies and techniques.  Supported P&G organization by training new hires to understand how to support their sales proposals successfully through data-based selling. Negotiated the purchase of customers loyalty rewards programs to leverage sales and promotions. Show less

Canada

 Delivered sales and distribution stretch targets year over year in every category where I was responsible: at Loblaw’s banners (Baby Care - Pampers – US $ 100MM annual sales and Top 2 P&G category) and, at Sobeys (Hair Care and Color, Oral Care, Snacks, Personal Health). Defined commercial strategies and Joint Business Plans for key customers (Loblaws and Sobeys – All banners) to win at the first moment of truth for Diapers (key P&G category) to deliver +4% sales growth vs. previous… Show more  Delivered sales and distribution stretch targets year over year in every category where I was responsible: at Loblaw’s banners (Baby Care - Pampers – US $ 100MM annual sales and Top 2 P&G category) and, at Sobeys (Hair Care and Color, Oral Care, Snacks, Personal Health). Defined commercial strategies and Joint Business Plans for key customers (Loblaws and Sobeys – All banners) to win at the first moment of truth for Diapers (key P&G category) to deliver +4% sales growth vs. previous year. Managed a team of 3 Sales Account Managers and 7 Multifunctional Resources to cultivate results-focused working relationships with national accounts (Loblaws, Sobeys) and, collaborated with them to optimize sales via merchandising, distribution, efficient assortment, trade marketing and price effectiveness. Show less

Venezue;A

 Planned and executed 5-year strategic business plans to drive incremental year-over-year growth in sales and share capture in a highly competitive market landscape.  Managed trade marketing across all customers in the region; including accuracy in sales forecasting to avoid over-under spend. Re-engineered company supply chain and “go to market” strategy to develop the new distributor channel; taking sales from USD $ 100K to USD $2MM monthly. Trained and coached internal (P&G)… Show more  Planned and executed 5-year strategic business plans to drive incremental year-over-year growth in sales and share capture in a highly competitive market landscape.  Managed trade marketing across all customers in the region; including accuracy in sales forecasting to avoid over-under spend. Re-engineered company supply chain and “go to market” strategy to develop the new distributor channel; taking sales from USD $ 100K to USD $2MM monthly. Trained and coached internal (P&G) and external (Distributor) sales representatives, sales supervisors and multifunctional teams. Show less

Operations & Supply Chain Management

Certification, Marketing

Bachelor Of Commerce - Bcom, Economics

Education record