As an independent consultant, I help organisations around the world make digital products, services and customer experiences that solve complex user and business problems. I help define problems, facilitate a range of collaborative workshops, validate concepts and produce hi-fidelity, dev-ready user and customer experiences. From my experience being an embedded design lead & manager, I also help shape and review design ops, systems and processes.Since November 2022 I've worked with:- VML- Ford of Europe- Specsavers- Jacky Winter- Royal Automobile Club (RAC), Western Australia- Ammo Growth Marketing- HouseKeeper- Pleiades- Card.Gift

I made sure our Mobile (iOS and Android) suite of AI, MLCV powered tools and the health insights they provide were easy to understand, use and integrate by partners.I also:- Researched, designed, tested new capture technologies, delivering experiences that reduced first-time-capture processes by 300%,- Identified and prioritised new data points to inform additional health insights about customers health,- Lead and delivered the companies Dev/Partner documentation that made the technology conceptually understandable to our partners C-suite and developers.- Designed a suite of Demo showcase apps to make our technology understandable,- Designed a robust multi-platform mobile design system to enhance customisation and uptake by partners in Figma.Being one of two designers in the building, I also wore many other hats to ensure our products solve problems, can be sold and have world-class user experiences.

Managed an amazing multi-disciplinary group of designers. Focused on: - Mentoring and developing the design team based skills matrix and personal goals.- Improving and implementing the methods, principles, frameworks and systems we use.- Improving the ways of working with PM, Eng, Growth and Marketing.- Communicating value of design to executive level.- Lead Product Designer, leading research and design for discovery and incubation projects.

UI/UX Design lead for our B2B product and CX teams that helped our practices connect with their patients. Lead design, research and managed the relationships between PM, Eng, & customer teams. Created design frameworks in collaboration with Eng & PM that reduced design to dev time for our dashboard. Crafted products and features that increased our practices understanding of products, ability to publish appointments, presence management and importantly NPS.Highlights: Solving a painful appointment publishing process for non-integrated customers, reducing time to complete task by ~4 hours a day, increased publishing by 117%.Leading the research, design and project for a re-usable product activation framework that can be applied to any product. Allows for customers to activate any product without human intervention. Managed a cross-functional, cross-team effort. Significantly reduced staff effort & time spent on task, increased customer NPS.Introducing Design Sprints into the organisation, running 2 and helping identify optimisations to apply to HealthEngine’s ways of working.

Design lead in provider facing marketing team focused on increasing leads for sales. Designed and built a system for marketers to build converting, on-brand landing pages. Produced visually stunning assets and experiences that increased conversion on nurture campaigns and landing pages.

Design lead on a team that crafted sales tools and assets to make our sales team’s lives easier. Lead research, visual design, solving problems for 2 sets of customers (Sales & actual customers) - Eventuating in an increase in MRR and reduction in time from prospect open - closed won.

Upstart Academy was founded with a vision to find a better way to help young people gain career direction into the increasingly dynamic and fluid jobs of the future. Graduates starting out today are expected to have at least 6 careers throughout their working life. There is a growing need for these graduates to have a broad range of skills and experience to be able to adapt to this fast paced & practical focused job market. Upstart Academy has created a way for young people to gain future-focus skills and experience by linking learning with practicality whilst being connected to innovative companies. This gives those students access to the fluid and adaptive jobs of tomorrow.

After Vocus Upstart, Prevyou had strategically pivoted to provide our users with an educational experience to improve their prospect of securing employment. We were part of a cohort of 6 (selected from a pool of 75) into the Edugrowth accelerator program. Edugrowth provided us with an additional $50k pre-seed capital and connected us with the best and brightest educational professionals in Sydney, Nationally and Internationally. 6 months of hard work, thousands of users, reams of user insights and hundreds of rapid iterations. We were able to empower thousands of students to gain job-ready skills, connecting them with eager employers for job opportunities.

My company named Prevyou at the time was part of a cohort of 7 (selected from a pool of 90) into the Vocus Upstart Accelerator program. Vocus provided us with $40k pre-seed capital and took us through an intensive 3 month start-up boot-camp. We were mentored by some of Perth’s smartest entrepreneurs and business owners. Through lots of late nights, blood, sweat and coffee we were able to successfully raise additional capital early the next year.

At Web Wizards, I was initially hired as a Graphic Designer. I then became solely responsible for all facets of visual design focusing mainly on UI, but also branding and print design. This is where I began my journey into the world of UX. As I progressed in my time at Web Wizards, I coupled the project manager tasks onto my graphic designer role where I was able to effectively manage the end-to-end ideation to engineering delivery process for client facing websites and web apps. I was incredibly humbled to work with a team that let me explore ways of collaboratively increasing efficiency for executing digital outcomes as well as leading all creative.