- Spearheaded the pre-launch preparations for an undisclosed mobile game, concurrently serving as the Global Marketing Lead for the project. Managed a multinational team and ensured consistency in marketing strategies while incorporating localized marketing initiatives.- Facilitated effective communication between the publishing team, the Korean developers, and the Japanese IP owner, ensuring seamless execution of the go-to-market marketing plans.- Developed and planned budgets, negotiated collaboration details with North American vendors, and tracked their performance. Conducted comprehensive reviews of vendor proposals and marketing plans (including user acquisition advertising) in collaboration with local teams worldwide.- Played a key role in a short-term project supporting Freefire Brazil, overseeing the organization, adjustments, and collaboration with local top-tier celebrities for marketing campaigns, and conducting post-campaign analysis.

- Spearheaded the successful launch and publication of Moonlight Blade Mobile in the highly competitive TW/HK/MO region, achieving exceptional results by securing the #1 position for both downloads and grossing on the esteemed platforms of Google Play Store and App Store.- Led the user acquisition strategy for the pre-registration and game launching phases, ensuring a strong and engaged user base for the lifecycle of the game.- Orchestrated a series of impactful promotional initiatives, including collaborations with top-tier influencers, production of a captivating theme song, and a high-profile partnership with a renowned gaming IP in TW. These have helped the game outshined competing campaigns, establishing a dominant market presence and generating substantial brand awareness.

- Oversaw the implementation of revenue optimization strategies for the highly popular mobile game Arena of Valor, developed by Garena and Tencent, across multiple regions including SEA. The game consistently held the prestigious title of being the #1 MOBA game in these markets.- Significantly improved the monetization efficiency of in-app purchasing content, resulting in a stable and profitable gaming economy for millions of monthly active users.- Leveraged in-depth market knowledge and customer insights to propose and initiate targeted in-game adjustments to game developers. These proposals played a pivotal role in breaking the highest annual revenue record in the competitive TW/HK/MO market during the year 2020.

I’ve finally realized the shortcut to work-life balance is simply starting a life-balanced work after office hours :)