Linda England O'Connor Email & Phone Number

Bellevue, Washington, United States

Auburn, Washington, United States

Bellevue, Washington

• Drove product development from concept through launch for Women’s Sportswear, company’s largest division. Reported to divisional SVP.
• Directed production of Women’s Sportswear lines for traditional retail stores, e-commerce, international stores, and outlet stores.
• Contributed 35% of overall Eddie Bauer sales revenue. Executed top-down bottoms-up approach to seasonal line architecture processes and planning.
• Battled brand dilution and promoted brand loyalty by enacting marketing strategy to return focus to Eddie Bauer heritage as active and outdoor company.
• Increased share of heritage products from 10% to 60% of portfolio, driving increased market share and sales margins.
• Ran and managed bi-monthly line review meetings with senior management. Presented merchandise overview, financial performance documents, samples, and seasonal trend information. Gathered feedback.

Seattle, Washington

• Appointed by CEO and COO to senior-level leadership role. Led wholesale sales team across all six regions, with one direct report per region.
• Designed and managed yearly sales budget of $5-6 million, driving growth and increasing margins and profitability. Created five-year strategic growth plan.
• Managed some of highest value account relationships in company, including Nordstrom, Macy’s Hawaii, Von Maur, and Zappos.
• Developed promotional programs for specialty store accounts.
• Created “Top Sales” document, demonstrating top-selling items to share with Design and Merchandising Team.
• Created and implemented “$5,000 average order” training exercise for Sales Team.

Seattle, Washington

• Spearheaded entrance into e-commerce segment. Delivered presentations to founders, key management, and employee teams.
• Selected by Tommy Bahama COO as key member of original E-Commerce Launch Team.
• Drove year-over-year sales increases of at least 50% during each year of tenure.
• Created site user experience (UX) to simulate brand experience of setting foot in Tommy Bahama retail store, including selecting site music, background, and fonts.
• Established photo studio process to ensure brand-centric imagery, working directly on each photo shoot.
• Increased website sales conversions rates by establishing HTML email marketing and direct-mail marketing campaigns.

Seattle, Washington

• Recruited by Tommy Bahama co-founder to launch new wholesale division: Indigo Palms Women’s, denim label targeting upscale demographic.
• Presented product to key retail partners, including Nordstrom, Macy’s West, Von Maur, and Lord & Taylor.
• Developed trend aware product direction for Design and Merchandising Teams.
• Managed merchandising, buying, and inventory for four company owned Indigo Palms stores.
• Hired, onboarded, and managed seven-person Design and Product Development Team.
• Contracted industry-leading pattern maker to ensure fit block consistency.

Greater New York City Area

• Managed product development and production for $1 billion plus per-year specialty women’s apparel retailer.
• Drove production process from style adoption through garment delivery. Member of Global Sourcing Team.
• Traveled extensively across U.S. and internationally to source products.
• Established flexible calendars to shorten lead-times.
• Improved year-over-year margins by developing and executing sourcing, order management, and product assortment strategies.
• Hired, onboarded, and managed six-person team, including three product managers.

Andover, MA

• Managed development and production of private label garments.
• Developed, sold, and sourced over one million product extensions for chino pants, including belts, colors, and wash techniques.
• Achieved vendor diversification while meeting consistent product standards.
• Hired, onboarded, and managed six-person team, including three product managers.
• Negotiated vendor contracts abroad, frequently traveling to Hong Kong, Taiwan, South Korea, and Italy.

Greater Seattle Area

• Promoted three times in six year tenure.
• Worked with Design Team, Hong Kong office, and India agent on product development and sourcing.
• Built line of products and presented at sales meetings and trade shows.