Leola Lopez Email & Phone Number

Florida, United States

Manage innovative product development and pipeline strategy to support brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels. Prepare briefs in partnership with cross-functional teams including Product Development, Creative and Packaging. Manage end-to-end launch process, which focuses on the consumer journey and addresses the needs of our B2B customers. • Lead execution of product marketing strategies including product architecture, product launch process and go-to market strategy• Conduct competitive pricing analysis to ensure product pricing is aligned with competitive positioning• Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs• Manage end-to-end product launches ensuring they are on-time and deliver results according to forecasts• Ensure timelines are adhered to and planning is taking place well in advance to allow for strong collaboration and sound execution• Assist in claims testing of insight-based consumer concepts with external partners• Understand and carry out white space opportunities based on findings from consumer insights, market research, digital data/feedback, sales team and in-market presence• Lead day-to-day communication/development with all cross functional teams to ensure timetable/milestone adherence. Includes leading all briefing meetings to kick-off program development, tracking key milestones in weekly cross-functional meetings

Managed product development for 2022 innovation for SlimFast, NATURE FUEL, and IF 16:8, working closely with cross- functional teams to meet retail on shelf dates. Performed margin calculator approvals, competitive analysis, and marketing activations for product launch. Worked with agencies and third-party vendors to develop and implement marketing projects on tight timelines. Collaborated with internal sales team and corrugate suppliers to develop a national SlimFast Keto display program, which generated $25.8 million in revenue and earned Walmart’s Omni-Channel Award for execution excellence.• Managed promotional coupon program with Ibotta and Coupons.com that increased awareness, trial, and basket size.• Measured, monitored, optimized, and reported on all campaign initiatives• Represented SlimFast at public relations and sampling events, championing SlimFast Plan, products, and core values.• Planned and executed SlimFast photo and TV shoots, including post-production• Facilitated development processes of creative (copy and design) deliverables, including print, social media, digital display, web, e-mail, and events through Wrike• Maintained and approved all creative assets through Brandfolder, allowing internal and external partners to obtain creative• Develop and support all brand marketing efforts as it pertains to the marketing communication calendar• In collaboration, ensure all campaigns support brand initiatives, vision, and customer experience, engagement, andcustomer growth

Gathered competitive and marketplace intelligence and share with organization, ultimately constructing competitive profile and comp shop analysis. Managed timelines and deliverables for all line and catalog reviews. Recommended priorities and drove synergies across customers and brands within area of responsibility. Provided initial category management recommendations to optimize performance of shelf set or catalog space, such as optimal SKU assortment, merchandising, and shelf and catalog layout. Helped recommend calendar of activities and rationale within scope of responsibility. Assisted in line and catalog review preparation process, collaborating with sales and brand and product management. Worked with channel managers and sales to drive pre-sell activity with customer, manage and drive expectations, and establish mutual goals for meetings. Provided input on channel and regional perspective and needs for pricing to channel manager. Collected and analyzed account pricing and distribution for NWL and competitive brands. Tracked, analyzed, and reported potential impact of pricing exceptions on channel and region. • Supported analysis of new product launch and merchandising initiatives.• Managed timelines associated with implementation and new product distribution files. • Prepared product-mix recommendations for retail partners and customer for business profitability. • Tracked and maintained appropriate cost center budget elements and communication issues.• Recommended ideas to reduce finished goods inventory and E&O, and identified unproductive SKUs.• Executed and monitored exits and changeover of product mix.

Boca Raton, Fl

Spearheaded major projects through all life-cycle phases from concept to completion. Defined objectives, allocated resources, and maintained timelines for multiple simultaneous projects. Worked in team environment within department and various brands. Coordinated and implemented projects with responsibilities that included variety of mediums and categories - print, POP, media and public relations, advertising, and creating brand awareness. Worked closely with department leadership to balance workloads, assign resources, and advocate for appropriate timelines on creative projects. Engaged team members, internal clients, strategic partners, and external partners and vendors throughout project life cycle.Served as global liaison for several project categories across multiple Jarden brands, (CrockPot, Mr. Coffee, Sunbeam, FoodSaver, Oster, Holmes, and Rival), ensuring brand consistency. Trafficked changes through approval channels (brand, creative, engineering, compliance, marketing, legal) to final disk release. Managed photo and video shoots internally and externally. Maintained continuous two-way communication with business teams (at all levels of organization, including international and remote locations), managed timelines, and monitored spending against budgets. Worked closely with marketing manager and copywriter to develop shot lists and storyboards.• Maintained knowledge of status of multiple jobs by SBU at all times, as well as importance, to prioritize projects for artist. • Understood and communicated appropriate timelines to meet deadlines.• Worked closely with marketing, manager, and copywriter to develop shot lists and storyboards.• Opened projects in FileMaker Pro job-trafficking database system and scheduled jobs into production• Point of contact for all marketing operations workstreams

Assisted in development of media plans (planning and buying) for Jarden Consumer Solutions, as well as Jarden corporate companies. Coordinated purchasing of print space in newspaper and magazines, as well as broadcast time on radio and television. Managed budget, allocation, and processing client and vendor invoices. Developed campaign performance reports for use by both internal team and external clients.• Maintained strong working relationships with clients, strategic business partners, and vendors.• Trafficked all creative (digital, print, radio, out of home) to all vendors for all campaigns.• Developed and maintained Authorization to Buy (ATB) and Insertion Orders (IOs) for all media, and managed and coordinated meetings with business teams.• Led teams in developing Request for Proposal (RFP) for external services.• Managed legal review process for contracts by facilitating necessary paperwork through attorneys

Jupiter, Fl

Managed and developed client on-boarding processes, campaign development, and timelines. Oversaw website, social media, TV, radio, PPC, and e-mail marketing campaigns. Managed campaign analysis and optimization. Created and evaluated return on investment reports for clients, based on campaigns.• Pushed client upsells and renewals for direct accounts.• Maintained content and updates to multi-client website.

West Palm Beach, Florida Area

Provided support for daily activities of all print media in marketing department for U.S., Europe, and Canada markets (global regions). Assisted in execution of multi-version sale brochures to support sales growth in top accounts. Handled print-related projects, including working with outside vendors to increase program ROI. • Trafficked sales requests for all sales materials, such as flyers, order forms, and special promotions, to creative, ensuring brand standards.• Developed and organized libraries of collateral materials for trade shows, photo shoots, brochures, and calendars.

• Project managed various special assignments that included; online and offline marketing programs, project schedules, timelines, budgets, and implementation.• Effectively managed all online banking retention promotions. Prepared marketing requirements documents, established penetration targets, oversaw implementation. Created email activation and growth campaigns; as well as sweepstakes promos.• Establish and maintain effective working relations with external vendor partners to guarantee successful implementation and execution of promotions.• Led planning and execution of marketing events in conjunction with Business Development to increase Credit Union awareness and Membership. Worked with internal teams members and external vendors (e.g. trade show display agency, printers, vendors, etc). • Serve as a liaison to New York City branches.• Responsible for all communications within the Marketing organization that includes the following: email distribution; cross selling opportunities for internal and external clients, manage marketing portfolio for various promotions, products and launches.• Independently maintained and managed developmental programs which incorporate youth accounts, new member logos, deposits, and awareness to the younger market, with a high degree of insight and efficiency.• Research rates, promotions, and specials from other financial institution recognizing opportunity.• Responsible for Premier Promotion manager, which enables targeting of specific members of Online Banking.• Support and manage programs offered through the VOICE foundation a (non-profit organization that promotes and manages the credit union’s charitable activities)

Lakewood, Nj

• Conducted market research studies on target market demographics, competitors, and industry trends.• Answered phones, and processed orders to vendor• Assisted in administrative duties for VP and CEO of the organization • Assisted Sales team in developing & analyzing sales leads within the market place. • Maintained & directed product specification requirements.• Prepared weekly sales reports of product portfolio & results to CEO• Planned and facilitated all corporate related events.• Collaborated, developed, and deployed sales materials for new business opportunities.• Managed and maintained all customer concerns, complaints and escalations.• Planned and attended all industry trade shows• Coordinated activities and travel arrangements for sales force projects• Analyzed internal workflow and established and procedures to improve effectiveness and efficiency of operations