Leandro Lacerda Email & Phone Number

- Overview the creation and maintenance of documents such as software requirements specifications, feature requests, roadmaps, backlogs, product design specs and end-user manuals.- Provide feedback in regards to the usability, intelligibility and accessibility of a product’s content and interface, as well as elements within the company’s Design System.- Collaborate with upper management to identify skill gaps and facilitate training current employees.- Held 20+ consulting sessions with product managers and cross-functional teams, which helped shift discussions from subjective to objective, evidence-based evaluations.

- Led a 4-person team and was in charge of identifying design requirements for SaaS applications, conducting daily meetings, assigning tasks and providing updates on their progress.- Collaborated with consultants (both internal and external, national and international) to create pitch decks and data reports that were crucial for securing strategic partnerships and obtaining funding.

- Collaborated with multiple teams to develop an MVP version of a gamified video streaming platform.- Designed compelling sales presentations and engaging social media posts to attract potential investors.

- Lead the UX Design team within the “Paraíba Humana e Inteligente” State Government programme.- Establish guidelines for design processes and UI components, assign tasks and provide feedback.- Assist managers and directors with the definition and documentation of the software’s business rules.- Contributed to the development of a cutting-edge virtual incubator platform, which will be used to support over 340 startups across the entire state of Paraíba.

- Conducted usability evaluations on the VLibras suite of sign language translation tools, which were developed by the Federal University of Paraíba and are maintained by the Brazilian Federal Government.- Created new UI tokens and components for a comprehensive design system, ensuring visual and functional consistency across multiple web and mobile applications.- Implemented significant improvements to official apps with over 100K downloads on the Play Store and widgets that have been integrated into more than 120K websites.

- Conducted usability and accessibility assessments on a public construction management software developed by the Paraíba State Audit Court.- Compiled multiple evaluation reports and collaborated with project managers and auditors to ensure all improvements were feasible and aligned with organizational goals.

- Partnered with cross-functional teams to develop an MVP version of a digital wallet app, which allows users to invest in environmental protection services provided by Brazilian landowners.- Worked closely with branding agencies and marketing specialists to conduct benchmarking analysis and create content for the product’s interface, website and social media platforms.- Designed data reports and sales presentations to attract investors attending the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP28).

- Contributed to the development of an innovative karaoke game whose goal is to teach the Brazilian Sign Language (LIBRAS) to its players.

Master Of Business Administration

Focused on Leadership, Project Management and Agile Methodologies.

Master In Computing, Communication And Arts, Web Page, Digital/Multimedia And Information Resources Design

Focused on Usability Inspection Methods and Web Content Accessibility Guidelines.

Bachelor In Architecture And Urban Planning, Architecture

Focused on Accessibility, Creative Processes and Digital Tools for Cultural Heritage Education.