Leon Yu Email & Phone Number

Shanghai, China

Shanghai

*Oversee Hyatt Place and Hyatt House dual-brand properties’ pricing and revenue management.*Conduct market study, propose both online and offline selling strategies, monitor revenue production, review planning results.*Proactively promote properties’ revenue generated index among competitive sets, maintain healthy market share, drive for positive revenue forecast, and ultimately enhance owner’s total asset value.

Shanghai

*Lead 6 people of sales and revenue team, propose future daily pricing and online offline total revenue optimization strategies for all 300+ operating hotels.(Areas: 20+ locations include Shanghai, Tianjin, Hangzhou, Yangzhou, Shijiazhuang, Fuzhou, Sanya, etc.)*Build KPI monitoring platform using Tableau/Power BI for executive committees and key shareholders to optimize operations.*Identify best rate and occupancy combinations on maximizing marginal revenue contribution using Excel/Python statistical functions, based on price-demand elasticity models from historical and future bookings in each market segment. High frequency automatic rate adjustment and distribution in consideration of big data scheme, such as comp-set rate shopping, market volatility, etc.*Construct summarized operational data models for BD growth team, evaluating the business mix, profitability potentials, range of guarantee deposit for subject hotels.*Monitor all market key opportunities, apply reputational pricing by mapping service products. Double up the online conversion rate. Design offline bundle packages for each membership persona, enhance members APP cohesiveness, increase repurchase rate.

Shanghai City, China

*Lead 9 people of sales and reservations team, accomplish monthly sales goal, achieve yearly RevPAR growth at 8%.*In charge of all revenue management strategies for naked hotels and resorts group, propose yearly revenue planning for 3 operating hotels. Support feasibility study, brand positioning, product design, budget planning (Project locations: Suzhou, Hangzhou, Chongqing, etc.).*Build KPI monitoring platform using Tableau, responsible of hotel management system architecture upgrade, cloud-based PMS/CRS/RMS/CRM integration, setup “Hotel + X” marketing system so as to optimize retail, distribution channels, package, dynamic pricing, reporting platform, etc.*Improve conversion rate of digital marketing across all channels (responsive brand.com, WeChat H5, OTA, etc.), as well as repeat guest proportion.

Xintiandi Shanghai

*Lead 3 people of reservation team, accomplish sales goal in collaboration with sales team, RevPAR yearly growth at 17%, optimize segment partition to 50% more premium transients.*Deploy Hyatt proprietary revenue management eFlex1.0, reduce rolling forecast errors by applying corporate six sigma 6σ tactics.*Propose hotel yearly revenue plan, hold weekly/monthly revenue meetings, keep trustworthy relationship between executive committees (GM, corporate leaders, owner reps)

Shanghai, China

*Responsible for 1000+ keys revenue optimization in Shanghai market, RevPAR growth rate at 5% above.*Hold weekly revenue meetings, review group pricing strategy, MICE market outlook, and comp-set intelligence.*Awarded a member of Marriott Global Best Revenue Team for consecutive 2 years.

Shanghai, China

 Research area and course development in Operations management, Project evaluation and feasibility study, Revenue management.

Master Of Science - Ms, Hospitality Administration/Management

Activities and Societies: Graduate Student Association (GSA), Hospitality Financial and Technology Professionals (HFTP)

Bachelor Of Science - Bs, Tourism And Hospitality Administration, Management And Operations