Adjunct Professor
Current
Houston, Texas, United States
Teaching an intensive, 6-month Digital Marketing Boot Camp based out of Rice University involving 250+ hours of in-class(virtual) teaching through an extensive curriculum including- Marketing Strategy- Lead Generation & Conversion Funnels- Content Strategy (Persona-Based Content, Content Ideation, Content Gap Analysis, Email & Social)- Website Design & Creation (Website Architecture, UX/UI, Wireframes)- On & Off-Page SEO (Keyword Research, Architecture Optimization, Technical, & Link Building- Website Analytics (Google Analytics, Measurement Planning)- Website A/B Testing- Paid Search Advertising & Analysis (Google Ads)- Display Advertising & Analysis (Copywriting, Programmatic Auctions, Landing Page Optimization)- Social Media Advertising & Analysis (Facebook Ads, Twitter Ads, LinkedIn Ads, Heat Maps)- Retargeting & Audience Building (Facebook Retargeting, Data Visualization, Dashboards)- CRMs & Marketing Automation (Data Integrity, APIs, Lead Scoring, Customer Journey Workflows)and other related topics under the digital marketing umbrella.NOTE: Currently teaching Digital Marketing Boot Camp through Trilogy Education Services.