Results-driven digital marketing specialist with over six years of experience in lead generation, demand generation, and PPC account management. Proficient in Google Ads, Facebook Ads Manager, and Bing Ads, with solid expertise in Google Analytics (GA4) and Google Tag Manager. Successfully reduced conversion costs by up to 60% in the services sector and delivered high-quality leads with 20-25% conversion rates in the services and healthcare industries. Highly skilled in A/B testing, marketing automation, budget management, and email marketing. Known for delivering clear, insightful reports that drive strategic decision-making while staying adaptable to emerging technologies and industry trends. Passionate about continuous learning and implementing innovative solutions.KNOWLEDGE
* Creative Direction & Art Direction: Over eight years of experience in advertising agencies, leading teams as an art director and creative director.* Sales & Management: Two years of experience selling life insurance (B2C) and three years managing franchises in the sweets and chocolates industry (B2B and B2C).* Sales & Marketing Leadership: Four years of experience as a marketing manager—two in the men's fashion industry and two at a university—overseeing comprehensive campaigns and strategies.* Industry-Specific Marketing: Expertise across multiple industries, including musical instruments, shopping malls, civil construction, finance, automotive, and digital marketing agencies.https://leoavr.wixsite.com/resume