Leo Ramirez

Leo Ramirez Email and Phone Number

Commercial Manager at PedidosYa Market | FMCG | Ex-J&J | Strategy Advisor @ PedidosYa
Leo Ramirez's Location
Panama City, Panamá, Panama, Panama
Leo Ramirez's Contact Details

Leo Ramirez personal email

n/a
About Leo Ramirez

Data-driven FMCG professional (Marketing / Sales / Market Research) with +12 years of experience in multinational companies. Strong business acumen gained through exposure to a broad variety of business and cultural situations (growing / sustain / transform / multi-country). Experience working in and leading cross-functional teams. Proficient in English, Spanish and German.Salesforce Ranger. Check out my Trailblazer profile: https://www.salesforce.com/trailblazer/leoramirezAreas of expertise: strategy, consumer understanding, brand building, business growth, forecasting & business planning , marketing strategy/planning/activation, pricing, P&L management, and people & team development.

Leo Ramirez's Current Company Details
PedidosYa

Pedidosya

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Commercial Manager at PedidosYa Market | FMCG | Ex-J&J | Strategy Advisor
Leo Ramirez Work Experience Details
  • Pedidosya
    Commercial Manager For Dark Stores
    Pedidosya Feb 2024 - Present
    Panama City, Panamá, Panama
    Retail Sales growing 13% Q2 vs. Q1 2024Assortment improvements: >700 newly listed SKU'sMAU increasing +10.9% Q2 vs. Q1 2024EBITDA gained 14.1pp Jun vs Jan '24
    View
  • Grupo Stizzoli
    Management Consultant
    Grupo Stizzoli Oct 2022 - Feb 2024
    Panama City, Panamá, Panama
    Strategy advisor to the CEO & Founder of a restaurant group (4 brands):Strategy & Prioritization, Pricing, Food Cost analysis, Forecasting, Procurement optimization, Promotional Activities design and measurement, Sales & Reservations data analysis, Online channel development: PedidosYa (Delivery Hero), Degusta (Reservations), TripAdvisor, Management development
    View
  • Edu-Zone
    Regional Sales Manager
    Edu-Zone Oct 2018 - Oct 2021
    Remote
    Sales Manager for Latin AmericaSaaS K-12 education e-books • In charge of B2B sales: public, private • Fundraising efforts (VC in US and Latin America) • Development of B2C business model (digital)
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  • Merz Pharma
    Regional Sales Manager
    Merz Pharma Apr 2017 - Sep 2018
    Panama
    Commercial Leader for Distribution Partners in Latin America. Reporting to a General Manager• Oversaw 30 reports (8 direct + 22 indirect)• Net Revenue at 92% vs Budget in FY 17/18• Evaluated Go to Market strategies and adjusted according to business needs, market by market
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  • Galderma
    Regional Sales Manager
    Galderma Sep 2015 - Apr 2017
    Panama
    Sales Manager at Galderma Central America & Dominican Republic.• Oversaw 20 direct reports• Turned around operating profit from -8% to +7% in 18 months• Improved forecast accuracy from 0% to 50% by aligning forecast to historic sell out & building blocks• Grew sell out by +12% (excluding Guatemala which faced political instability)
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  • Johnson & Johnson
    National Sales Manager
    Johnson & Johnson May 2014 - Sep 2015
    Panama
    Sales Manager at Johnson&Johnson Consumer Panama. Managing a team of 4 direct reports + 10 indirect reports.• Posted Net Trade Sales YTD June 2015 of 7.5 MM USD (+3.2% above latest June Update plan)
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  • Johnson & Johnson
    Group Marketing Manager
    Johnson & Johnson Apr 2012 - May 2014
    Panama
    In charge of Oral Care (Listerine, Reach) and Women's Health (Carefree & Stayfree) for Central America and the Dominican Republic.• Grew Oral Care Net Sales +5.5% in 2013 vs. YA. Value Share of Market recovered +8.0pp for Oral in Key Market Costa Rica• Successfully launched Listerine Zero which performed above plan and delivered 5.5pp Value SOM YTD 13• Grew Oral & Baby Care NET SALES +8.9% in 2011 vs. YA for JOHNSON’S and +2.2% for Oral Care vs. YA. Gained Value Share of Market +0.9pp (ND11 vs. ND10) for JOHNSON’S and +3.1pp for Oral (ND11 vs. ND10)
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  • Johnson & Johnson
    Sr. Product Manager
    Johnson & Johnson Apr 2011 - Mar 2012
    In charge of JOHNSON'S & Oral Care for Central America and The Dominican Republic. Overseeing 3 direct reports (1 in Panama; 2 in Costa Rica)
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  • Johnson & Johnson
    Sr. Product Manager
    Johnson & Johnson Feb 2010 - Apr 2011
    Panama City, Panamá, Panama
    In charge of Johnson's baby and Desitin for Central America and DR.• Grew Johnson’s baby Net Sales +7.6% in 2010 vs. YA and posted +1.6% above BP2010. Gained Value Share of Market +1.5pp in 52W (RY JF2011 vs. RY JF2010). Sustainability: POP material for Pink (Ethos) launch was printed on recycled paper
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  • Johnson & Johnson
    Product Manager
    Johnson & Johnson Feb 2008 - Feb 2010
    Caracas, Venezuela
    in charge of Johnson's baby and Desitin.• Gained JB Toiletries Value Share of Market +8.8 pp. YTD JA 09 vs. YTD JA 08. Driven by the capitalization of CP out of stocks and by strong support behind Bedtime platform in H1 2009• Developed a Consumer Closeness training for Marketing Department new hires
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  • Johnson&Johnson
    Junior Product Manager
    Johnson&Johnson Oct 2006 - Jan 2008
    Caracas, Venezuela
    Brands managed: Carefree & o.b.• Successfully recovered 10 pp. Volume/Value Share of Market for Carefree, maintaining GP (%) and MNI (%)• Adapted 2 30” TVC’sTV Commercial “Duchas”: 
http://www.youtube.com/watch?v=9jETILm5FKE TV Commercial “Natural” 
http://www.youtube.com/watch?v=VkLr1JqhcyA
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  • General Motors Acceptance Corporation
    Field Representative
    General Motors Acceptance Corporation Dec 2005 - Oct 2006
    account management (22 dealerships)
    View
  • Procter&Gamble
    Consumer Market Knowlegde
    Procter&Gamble Oct 2002 - Mar 2003
    Market Research for Fabric Care in Andean regionFabric Care GBU Market Research for Andean Region, Consumer Understanding, Market Analysis, Brand Positioning tracking, and Budget Management
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Leo Ramirez Skills

Market Research Marketing Strategy Business Development Product Launch Consumer Products Cross Functional Team Leadership Marketing Management Trade Marketing Consumer Behaviour Market Analysis Global Marketing Market Planning Business Strategy Fmcg Customer Insight Product Marketing Budgets Brand Management Strategic Planning Competitive Analysis Segmentation Budget Management Consumer Insights Complexity Management Marketing Team Leadership Negotiation Sales Management Product Management Sales Management Demand Forecasting Presentation Skills Analytical Skills P&l Management Leadership Strategy Advertising

Leo Ramirez Education Details

Frequently Asked Questions about Leo Ramirez

What company does Leo Ramirez work for?

Leo Ramirez works for Pedidosya

What is Leo Ramirez's role at the current company?

Leo Ramirez's current role is Commercial Manager at PedidosYa Market | FMCG | Ex-J&J | Strategy Advisor.

What is Leo Ramirez's email address?

Leo Ramirez's email address is le****@****gmx.net

What schools did Leo Ramirez attend?

Leo Ramirez attended Florida International University.

What skills is Leo Ramirez known for?

Leo Ramirez has skills like Market Research, Marketing Strategy, Business Development, Product Launch, Consumer Products, Cross Functional Team Leadership, Marketing Management, Trade Marketing, Consumer Behaviour, Market Analysis, Global Marketing, Market Planning.

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