Leonardo Lema Email & Phone Number

London, United Kingdom

• Lead and oversaw the implementation of brand and marketing strategies in key EMEA territories for all Dolby family brands.• Worked in close conjunction with the global marketing team to develop and implement suitable EMEA brand marketing strategies for each of Dolby brands.• Supported the EMEA sales team with on-brand marketing assets, campaigns, promotions, events, digital, PR, etc.• Built close relationships with EMEA leading consumer electronics manufacturers, software companies, telcos and streaming services to secure relevant marketing partnerships and execute strong brand and marketing actions on the field. • Supported sales/business teams in the region on brand usage and visual identity for events, advertising and social media.

London, United Kingdom

Managed, developed and deployed CIMA´s brand strategy across 7 international regions to improve brand consistency and quality of material produced globally. Developed innovative digital brand content – videography, photography, social media assets, etc. Oversaw the Creative Solutions team to ensure all creative outputs were on brand and helped to build the organization´s brand awareness globally.

London / Madrid

Supported the development of new products and other innovation initiatives and implement the go-to-market strategy for new product launches in the FMCG sector. Managed brand content projects, including sponsorship activation, format, copyrights handling and brand storytelling through traditional and new media.

Madrid Area, Spain

Developed and deployed strategic brand communications initiatives aligned to business objectives and local markets needs across 17 countries. Supported regional brand teams and major creative agencies to ensure content were relevant at a local market level while consistent with global positioning. Key achievements: Successfully lead the global rebranding project in 17 countries and in 5 different languagesCreated a brand induction program to help employees to understand / embrace the new brand story.Produced inspiring brand tools, videos, style guidelines, online brand centres and a successful brand guardianship program to secure brand consistency in messaging and look and feel.Developed and facilitated tone of voice workshops to ensure delivery of engaging brand story telling.

Madrid Area, Spain

Produced a guide of relevant global marketing messages based in brand performance tracks and customer insights reports to clearly outline the consumer benefits and reasons why the brand can substantiate those claims. Key achievements: Supported and enabled local markets to develop consistent, relevant and winning brand propositions.Developed brand content and business communications messages from consumer insights and motivations.Secured business partner´s communications in all regions were aligned with company brand guidelines.Prepared diagnosis of marketing content developed across the regions to monitor global brand consistency. Developed best practices and knowledge management platforms between O2 and movistar across Europe and Latin America to spread good-practice, ensure collaboration and learning from previous experiences.

Madrid Area, Spain

Implemented the company's marketing strategy to sustain and increase revenue growth. Developed an effective customer relationship program that led to significant year-on-year sales volume growth of 20% Key achievements: Managed customer relationship program to maintain the client base and generate effective leads.Commissioned and approved the production of video, webs, brochures, ads, collaterals, etc.Designed and managed the production and budgeting of corporate events from concept to execution.

New York

Key achievements:Generated branded content for multi cultural communications campaigns in seven different languages.Managed production of diverse branded marketing communications activities (special events printed materials, merchandising, ad campaigns, etc.) from brief through to supply of finalized product.Set up a media-training program for senior managers and board directors.

Quito

Key achievements:Adapted global marketing strategies to drive awareness and sales of major releases in the local market.Managed and developed relationships with key media stakeholders to secure coverage and heavy airplay. Ensured premium in-store positions for the company´s top sellers and POP material and merchandising.

Las Rozas De Madrid Area, Spain

Key achievements:Assisted in preparing & implementing marketing strategies for the release of key consumers' products.Worked with main dealers and key retails stores to develop outstanding merchandising and POP materials to drive sales Assisted advertising agencies with briefs and insights to develop world-class marketing pieces.

Quito

Key achievements:Coordinated communications strategies for major releases with main offices in Miami and New York. Implemented marketing strategies for key releases: point of sale materials, TV & radio advertising.Executed communications strategies maximizing budget allocation. Media planning and buying.

Master'S Degree, International Marketing

Diploma, Marketing Strategy

Executive Education, Fundamentals Of Business Management

Executive Education, Brand Development

Psychology Of Persuasive Communications, Communications

Social Communications, Journalism