Analysing the market, consumer, retail and competitor trends to formulate business direction and outcomes. Preparing appropriate product range and “Go-To-Market” tactics for Beko and Grundig product categories across Portuguese Market, through market analysis and 4P management. Responsible for consolidated profit, market share, price/product/promotional roadmap and the execution of global and local market strategies for success. Strong team collaboration in influencing / assisting cross-divisional teams (Marketing / Sales / Supply Chain / HQ Teams).

Planning and executing sales with Key accounts (Chains Channel and Online Channel), while building a strong long term relationships, at all levels. Steering efforts to achieve monthly and annual market share & sales targets. Informing potential clients about the company’s new products and price development details on a regular basis. Weekly planning of stock allocation by account, in order to keep an healthy stock level in the local subsidiary. Supporting local team with market and channel insights.

Managing white goods, audio, and photo categories across the African market. Sourcing category brands and products from EMEA and APAC Regions and executing commercial and promotional plans with key customers in the market. Leading end-to-end OEM and OEM consulting projects maximising customer's ROI.

Leading a team of sales representatives and Area Managers, I planned, executed, and managed sales strategies, across the Modern Channel. Analyzing current marketplace and feeding back important market and competitive information, I ensured sales targets were met. Working with marketing and product team to delivered improvements in brand engagement.

Managed home appliances, telecom, and photo categories for Kero Hypermarkets; the largest Hypermarket chain in Angola with 10 hypermarkets and two supermarkets.Developed and implemented pilot category KPIs, focusing on sales, stock, cash flow, margin, and marketing investments. Defined decision tree construction, range structuration as well as performed products assortment definition and oversaw planogram assembly. Negotiated national and international annual commercial contracts. Defined, developed and executed commercial and promotional plans. Selected Projects:• Cooking Robot Maria Cozinha and Recipes Cookbook: Led product definition, supplier sourcing, and launch of Angola’s first and exclusive Cooking Robot Maria Cozinha and recipes cookbook.• Collaborated with the marketing department in developing Cooking Robot Maria Cozinha and recipes cookbook brand.• Coordinated with a creative agency recipes selection and development as well as book creation for Cooking Robot Maria Cozinha and recipes cookbook.• Consumer Electronics OEM Brand Strategy, and Brand development: Defined OEM strategy for Consumer Electronic Department (Household Appliances, TV Hi-Fi, Computers, Telecom and Photo).

Spearheaded category management activities for the first two stores of Worten Angola; a Consumer Electronics Retail Chain, owned by Top Brands Angola (Zahara Comercio Sister Company) in a Partnership with Sonae SR (Worten Portugal).Directed vision, strategy, and execution of product development and category management operations. Developed and implemented commercial and promotional plans. Selected Contributions:• Liaised with global partners in supplies sourcing and procurement as well as managed inventory while overseeing new product development.

Held bottom-line responsibility for Home Appliances’ Private Label Business in Worten Electronics Retail Chain; a Consumer Electronics Retail Chain from the Sonae Group, with stores both in Portugal and Spain.Collaborated with cross-functional teams in ensuring adequate and timely availability of stock which was in perfect condition to meet client expectations. Selected Contributions:• Defined product, product range, pricing for household OEM brands (Kunft and Becken) and Exclusive Brand for the Spanish market (New Pol).• Forecasted on annual buying for the Household Appliances OEM products.• Negotiated with OEM Suppliers from China, Italy, Turkey and the UK in procurement and sourcing operations.

Defined decision tree construction, range structuration as well as performed products assortment definition and oversaw planogram assembly. Negotiated national and international annual commercial contracts. Defined, developed and executed commercial and promotional plans. Selected Contributions:• Devised and executed pilot category KPIs, focusing on sales, stock, cash flow, margin, and marketing investments.

Responsible for the sales and market share of Mobile, Mobile Internet and Landline Categories in clients. Assured the efficient stock level of the products and product display in the stores. Made the POS materials implementation and Clients Sales Team Training. Managed the Sales Promoters Team in Telco Clients POS.Clients: Ensitel, The Phone House, Auchan, El Corte Ingles, Feira Nova, Fnac

Procured, designed and managed Sports, Info and Utilities content. Coordinated cross-functional teams (Legal, IT and Content Provider) towards content implementation. Managed a team of Events Promoters in Optimus Music Summer Festivals

- Procured, designed and managed Sports and Utilities contentPartners: Jornal Record, InfoPortugal, Valis/AxisMobileAchievements:Contributed and participated in the launch of the first Location Based Service Content in Portugal (Find a Friend by Valis.co.il)