Partner & General Director
• Innovative restaurant at renowned Augusta street with 2 million reais revenue/year during its peak , 2 stores, 30 internal employees, 2 outsourced employees and several service providers.• Business Plan & Stores Opening - Financial plan, marketing survey, definition of investment amount, societary structuring, P&L , PMO and Ooening• Marketing - Conducted creation and development of branding & portfolio (menus, materials); Definition of campaigns, festivals and sales promotion, site… Show more • Innovative restaurant at renowned Augusta street with 2 million reais revenue/year during its peak , 2 stores, 30 internal employees, 2 outsourced employees and several service providers.• Business Plan & Stores Opening - Financial plan, marketing survey, definition of investment amount, societary structuring, P&L , PMO and Ooening• Marketing - Conducted creation and development of branding & portfolio (menus, materials); Definition of campaigns, festivals and sales promotion, site and social media development. • Operations - Developed all operational process: supplyers definition, sales system, pricing, cost sheets, Ratio Cost / Sales price, purchasing department, inventory, process improvement.• HR - Recruiting, training, impact of headcount, contract termination , relationship with lawyers and consulting firms.• Finance - Created and developed models and controls (revenue, service), control of cash flow, Accounts Payable, P&Ls, budgets).• Structured banking operations - financing, loans, renegotiations. • New Business - Delivery, events, decentralized production between stores, new technologies; modeling and prospection for sales of frozen and fresh food.• Business closing - Strategy and conduction of all process reducing financial and legal risks .• Increased revenue (flagship store) year by year between 2010 & 2015; From R$ 600,000/year to R$ 1.500,000/year.• Reduced costs and expenses (flagship store) around 11% to 12% - between 2013 & 2015. • Improved average ticket in more than 50% with an overall review in all the menu. • Launchedmore than 30 marketing actions and campaigns.• More than 50 local and international media (news, magazines, TV, journals, blogs, etc...). Show less