Leonardo Lima Email & Phone Number

State Of São Paulo, Brazil

United States

• Harpia offers marketing solutions for D2C brands to thrive. As the Ecommerce Marketing Manager, I managed their 2 service - online advertising & email marketing - but also client relationships, reporting, fixing.
• Scaled an established DTC brand to a 108% YoY growth through advertising, with 25-30% of revenue generated from email marketing efforts;
• Improved lead generation funnels that reduced the CPL of clients by up to 65.52%;
• Remade all lead & sales ads of a B2B2C client, generating 57% more leads at a 54% lower budget, and 16% more sales at a 35% lower budget.Other Achievements:
• Rebuilt a Shopify <> GA4 integration and reduced data discrepancy by 78%.
• Created ads and helped develop landing pages to acquire clients for the agency - My efforts brought 3 new clients during 2023.Paid media channels:Meta Ads (Facebook Ads, Instagram Ads) | Google Ads | TikTok Ads | Bing.

United States

• Projects:
• Created the first profitable ads of a new pet-related D2C store and scaled them up to 100k monthly revenue (mostly from paid media efforts), 20~25% of that automated through email marketing;
• Built a review collection email flow for a D2C store, collecting 320% more reviews on Q3 and 508% on Q4 (compared to the Q1 + Q2 average) - the fastest review collection rate between all competitors.
• Wrote and validated the agency's Advertising Playbook — All steps needed to implement the advertising project, from onboarding & first analyses, to initial paid media campaigns, to scaling;Other Achievements:
• Implemented a reporting SaaS & created our data dashboard, cutting data processing time by 72%.Paid media channels:Meta Ads (Facebook Ads, Instagram Ads) | Google Ads | Bing AdsTools:Notion | Klaviyo | Google Analytics.
• Manage paid media campaigns across Meta, Google, TikTok, and Microsoft Ads, including strategy ideation, briefing ads, measurement, optimization, and budgeting;

• Finessia is my autonomous project offering advertising services, email marketing, copywriting, and other digital marketing solutions for e-commerce, local businesses, and digital products.Projects & Achievements:
• Generated a 121% revenue growth for a local brand by strategizing & managing advertising campaigns.
• Created the first SEM funnel (advertising & website) for a solar energy brand, generating leads daily at an average cost per lead (CPL) of $6-8 with a 5.62% conversion rate.
• Built the website of an online Business English School and collaborated with the CEO to define organic & paid content strategies, helping their profile grow from 0-50k while boosting customer acquisition.Paid media.
• Plan & implement comprehensive paid media strategies (paid social and PPC/SEM campaigns) to drive customer acquisition and increase brand awareness;
• Own day-to-day execution, measurement and optimization of paid acquisition channels, focusing on direct response and performance KPIs.

• Tereos Sugar & Energy Brazil is a subsidiary of the Tereos Group, the second largest sugar producer worldwide and a leader in the alcohol and starch markets, present in 17 countries. The Business Service Center (BSC).
• Applied the QFD method to map frustrations from customers in the 7 production units and prioritize action plans to improve service quality and perceived customer satisfaction.Responsibilities:
• Assisted to map business processes and to migrate a new Procurement-to-Payment branch;
• Work with senior management and collaborate with stakeholders from different departments (Financial, HR, Treasury, Sales, and more);
• Take part in implementing tools and processes to facilitate standardization of recurrent activities;
• Assist in the budget planning, covering every team from the BSC unit;