Harpia offers marketing solutions for D2C brands to thrive. As the Ecommerce Marketing Manager, I managed their 2 service - online advertising & email marketing - but also client relationships, reporting, fixing tracking solutions, and managing the monthly projects of both primary services.Projects:• Scaled an established DTC brand to a 108% YoY growth through advertising, with 25-30% of revenue generated from email marketing efforts;• Improved lead generation funnels that reduced the CPL of clients by up to 65.52%;• Remade all lead & sales ads of a B2B2C client, generating 57% more leads at a 54% lower budget, and 16% more sales at a 35% lower budget.Other Achievements:• Rebuilt a Shopify <> GA4 integration and reduced data discrepancy by 78%.• Created ads and helped develop landing pages to acquire clients for the agency - My efforts brought 3 new clients during 2023.Paid media channels:Meta Ads (Facebook Ads, Instagram Ads) | Google Ads | TikTok Ads | Bing AdsTools:Notion | Klaviyo | Google Analytics (GA4) | ChatGPT | Google Gemini | Google Tag Manager (GTM) | Shopify | Whatagraph | Google Merchant Center (GMC) | SemRush | Figma | Tally / Typeform | Google Trends | Google Keyword PlannerResponsibilities:• Manage paid media campaigns across Meta, Google, TikTok, and Microsoft Ads — managing over $1M budget for their clients;• Work with cross-functional teams to create new ads, find new high-value segmentations & stratify data to build A/B tests, and improve website CRO;• Manage advertising & email projects, prioritizing the marketing & creative departments' daily tasks according to deadlines & priorities• Manage client relationships, proactively addressing their needs as the point of contact and taking part in reporting calls;• Identify gaps in the customer journey for clients and funnel hack competitors to implement improvements;• Implement tracking solutions for better measurement of channel performance;

Projects:• Created the first profitable ads of a new pet-related D2C store and scaled them up to 100k monthly revenue (mostly from paid media efforts), 20~25% of that automated through email marketing;• Built a review collection email flow for a D2C store, collecting 320% more reviews on Q3 and 508% on Q4 (compared to the Q1 + Q2 average) - the fastest review collection rate between all competitors.• Wrote and validated the agency's Advertising Playbook — All steps needed to implement the advertising project, from onboarding & first analyses, to initial paid media campaigns, to scaling;Other Achievements:• Implemented a reporting SaaS & created our data dashboard, cutting data processing time by 72%.Paid media channels:Meta Ads (Facebook Ads, Instagram Ads) | Google Ads | Bing AdsTools:Notion | Klaviyo | Google Analytics (GA4) | ChatGPT | Shopify | Whatagraph | Google Merchant Center (GMC) | Google Keyword PlannerResponsibilities: • Manage paid media campaigns across Meta, Google, TikTok, and Microsoft Ads, including strategy ideation, briefing ads, measurement, optimization, and budgeting;• Manage the email marketing service from strategy ideation to briefing & approving emails, sharing for client approval, organizing & prioritizing feedback, and launching (including pop-ups & SMS).• Liaising with the design team to produce ad creatives for new A/B tests on paid media & email campaigns;• Conduct competitor research to provide recommendations and improve clients’ advertising campaigns, strategy, and website conversion rate;• Collaborate with other teams to define OKR strategies quarterly, and execute them to improve internal systems & processes;• Stay up-to-date with industry trends to test the latest new strategies.

Finessia is my autonomous project offering advertising services, email marketing, copywriting, and other digital marketing solutions for e-commerce, local businesses, and digital products.Projects & Achievements:• Generated a 121% revenue growth for a local brand by strategizing & managing advertising campaigns.• Created the first SEM funnel (advertising & website) for a solar energy brand, generating leads daily at an average cost per lead (CPL) of $6-8 with a 5.62% conversion rate.• Built the website of an online Business English School and collaborated with the CEO to define organic & paid content strategies, helping their profile grow from 0-50k while boosting customer acquisition.Paid media channels:Meta Ads (Facebook Ads, Instagram Ads) | Google Ads | LinkedIn AdsTools:Google Analytics 4 (GA4) | Klaviyo | Google Tag Manager (GTM) | Google Looker Studio | MailChimp | Adveronix | Google Sheets | Shopify | Google My Business | Canva | InShot | FigmaResponsibilities:• Plan & implement comprehensive paid media strategies (paid social and PPC/SEM campaigns) to drive customer acquisition and increase brand awareness;• Own day-to-day execution, measurement and optimization of paid acquisition channels, focusing on direct response and performance KPIs.• Conduct audience research & segmentation to target the right personas and adjust ad messaging.• Drive creation of new ad and email creatives;• Write scripts for organic & paid content, working with clients to define social marketing strategies;• Manage client relationships, building rapport and aligning expectations regularly;• Gather and analyze performance KPIs (CPA, CTR, ROAS, CPM, ATC, IC, website CVR, etc.), identifying opportunities and providing data-driven recommendations;• Present reports to identify successes and opportunities for improvement;• Implement A/B tests weekly to improve advertising performance and ROI.

Tereos Sugar & Energy Brazil is a subsidiary of the Tereos Group, the second largest sugar producer worldwide and a leader in the alcohol and starch markets, present in 17 countries. The Business Service Center (BSC) centralizes administrative processes, allowing each facility to focus on its primary activity, and the Planning & Performance team, where I worked in, managed KPIs of all the unit’s processes, built performance reports for these KPIs, coordinated the migration of new areas, and ensured daily operations ran smoothly.Project:• Applied the QFD method to map frustrations from customers in the 7 production units and prioritize action plans to improve service quality and perceived customer satisfaction.Responsibilities:• Assisted to map business processes and to migrate a new Procurement-to-Payment branch;• Work with senior management and collaborate with stakeholders from different departments (Financial, HR, Treasury, Sales, and more);• Take part in implementing tools and processes to facilitate standardization of recurrent activities;• Assist in the budget planning, covering every team from the BSC unit;• Design and update presentations for the BSC teams' weekly and monthly group meetings;• Assist in project management of the Business Development team.